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Caremark UK

Start a Caremark Franchise Business

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Come and join Caremark - the REAL care company! What do we mean when we say we’re the REAL care company?

We believe that real care is about putting people first. All people! It’s about providing real care to everyone who needs it. And we’re proud to do exactly that.

Our values of respect, honesty, integrity and support remain the same for all of our people; be that a customer, our care team or our franchise network. We really do care about everyone.

It’s these values that make us different… and successful. After all, the strongest businesses are those that set out to make a difference and not only money.
In short, we are exactly what a care company should be!

If you’re looking to make a difference and a rewarding life for yourself, both personally and financially, read on as we’d love to hear from you.

A Rewarding Business!

Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.

Your profits matter to us too! That’s why we still have one of the lowest Advice and Support Fees in the industry. We can do this because we are wholly UK owned with no overseas investors to report to.

Why Home Care?

Home care is an extremely stable industry. And it’s growing year on year!

With the ageing population ever increasing, and the fact that they’re choosing to receive care in their own homes, means home care is recession and pandemic proof.

With stability and longevity, home care is a great choice for owning a franchise and a profitable future.

Why Caremark?

We’re not new to this. In fact, we are one of the largest home care companies in the UK; delivering more than 124,000 hours hours of excellent home care each week. Our 19 years of experience means our business model and policies are fine-tuned and proven to succeed.

As a Caremark franchise owner, you will be one of 126 or so other Caremark offices. That’s a lot of people to bounce ideas off, share success stories and to network with. With that in mind, we facilitate regular events and conferences for our franchise network and provide regular platforms to tap into this non-competing, yet knowledgeable peer group.

Our brand operates in all home care markets. This is because, as we’ve said before, we care passionately about people - all people!

We believe that everyone, regardless of their social standing, should have the right to remain living in their own home and be given the care and assistance to do so as safely and securely as possible.

We have worked hard to build our brand in all markets and across the entire home care industry; serving private customers who pay for their own care as well as customers who require their local authority to arrange care for them. Irrelevant of how people find Caremark, we provide the same exacting, high-quality care to everyone. For you, this means you have access to the entire home care market, not just a portion of it.

Our Ideal Franchise Owner

Caremark franchise owners come from a variety of backgrounds, some with extensive business experience and others with none at all. Whatever your level of knowledge, we will work in partnership to give you the skills you require. You do not need any care experience.

With a caring nature, great business acumen and dedication, you can have a successful business, both financially and personally. Not only that, you’ll be providing a service that changes lives for the better whilst also creating hundreds of job opportunities. What could be better?

The Caremark Support

With Caremark you are never alone. You will have access to a full team of experts providing excellent training and ongoing in-region support. With 1 Regional Support Manager and 1 Quality and Compliance Manager supporting 20-25 offices, the level of support is exceptionally high, personal and extremely accessible.

Our entire support team are dedicated to assisting you to maximise business growth – we care as much about your business as you do.

The Investment

Our franchise package and license costs £37,500 + VAT. You will require a minimum of £37,500 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.

Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £118,000.

Plus it has one of the lowest ASF (Advice and Support Fee) of 4.5% + VAT and an NMF of 1%.

Join us. You’ll love being part of the REAL care company!
Caremark Financial Data
The following financial information was provided by Caremark to give you more information about the costs associated with a Caremark opportunity
Minimun Investment
Start Up Cost
up to £118,000
UK Presence
115 UK Offices
Caremark News

Inspirational Independence Day:

July 04, 2024| Franchise News
Caremark urges over 60s to plan for independence as reports state 4.3 million lose motivation for their passions

Caremark bolsters team with strategic new hires to support expansion goals

April 24, 2024| Franchise News
Caremark, a leading provider of home care services, is delighted to announce six new strategic hires within its head office and regional teams as it aims to drive forward its expansion in the UK.

Caremark launches eBike initiative to create more employment opportunities

April 18, 2024| Franchise News
At its 2024 conference, Caremark, a leading provider of domiciliary care, announced the launch of an eBike initiative to create new job opportunities for people without access to personal transport.

Caremark wins Elite Franchise 100 Innovation of the Year

March 22, 2024| Franchise News
On Thursday 14 March, Caremark, a prominent UK home care provider, clinched the prestigious title of Innovation of the Year at Elite Franchise Top 100 UK (EF100) awards - a definitive list that celebrates excellence within the franchise community.

Caremark unlocks the key elements to franchise success at 2024 conference

Caremark, a leading home care provider in the UK, marked the start of 2024 by unveiling the vital components contributing to the ultimate franchise success at its annual conference.

Top care assistant in the UK is announced

Caremark reveals ‘The Incredibles’ award winner.

Caremark secures top 10 place in esteemed league table

With over 900 franchise brands registered across the UK, Caremark – a leading home care provider, is thrilled to announce its latest achievement as one of the leading franchise opportunities in the country.

Caremark earns coveted seal of approval from The Institute of Leadership for franchise development

Leading home care provider Caremark is proud to announce the prestigious endorsement of its groundbreaking High-Performance Leaders (HPL) programme by The Institute of Leadership.

British care firm launches new training initiative to tackle industry-wide recruitment crisis

Caremark – a leading home care provider with over 120 branches across the UK– has taken positive steps to address the country’s current care industry recruitment problem and bolstered its existing franchisee training, by launching a new High-Performance Leaders programme and guest speaker seminars.

Caremark Franchise Owners are set up for Success!

Caremark has recently launched a programme for all new Franchise Owners that enables them to become High-Performance Leaders!

Robert Johnstone Case Study: The Goal-Scoring Franchisee

Caremark Image

When asked for advice by new Caremark franchisees, Robert Johnstone (Managing Director of Caremark Cambridge and South Cambridgeshire) has two magic words – think ahead. "You prepare yourself for challenges by thinking about them. I think three to five years in advance all the time". He attributes this forward-looking mindset to a long career in international retail – but as a teenager, ‘football daft’ Robert was also a promising centre-forward, getting interest from major clubs before taking his humble village team to the Scottish Cup. And it’s easy to see the ambition and tactical focus of a striker when he says, “I think we're the fastest-growing Caremark franchise ever, but Caremark would have to confirm that!” Robert’s targets might be different now, but he’s still keen to score goals.

The moment the idea of working in the care industry occurred to him was quite unexpected. “I remember one Saturday listening to my wife and her mum talking about their work in the care sector - 'my wages are rubbish, I'm always rushing around, I don't have enough time'”. Robert sat quietly listening with a glass of red wine and thought 'I could run a business better than that!'.

This seed of an idea began to grow further after his extensive career in retail, encompassing just about everything from delivering TVs in Birmingham, to setting up the first-ever branch of Next in Moscow. When a final spell back in the UK ended in redundancy, he found himself looking around and thinking ‘what am I going to do?’. Initially Robert – now an impressively youthful 62 – thought he’d be happy to leave things there. “At first I said, I'm just going to retire. Yeah, I've got a reasonable pension, I can downsize my house, a little cottage out in the country. And that’ll be me.” However, he and his wife Tracey quickly realised he wasn't cut out for a sleepy country cottage retirement. He seems allergic to boredom – he always takes his work laptop on holiday.

So various ideas were considered – “We sat around for probably over 18 months, looking at different things” – before the idea of homecare franchising crystalised as the ideal choice. This initiated a typically thorough search for the right fit. “I found about ten different companies that all offered homecare franchising, I wrote to them all. I spoke to six of them, and eventually met face to face with three”. In the end, Caremark was Robert’s top choice among them all. Alongside Caremark’s unbeatable management service fee, it was the great rapport with the team that made the key difference. “It was a better fit in terms of Caremark’s vision and their approach - how they saw things in the future. It really resonated with me”. In his own words Robert is a “very decisive person” once he’s made his mind up, so it wasn’t long before he and Tracey found themselves directors of their new Caremark business.

It's also clear that he and Tracey embody a useful blend of Caremark skills. Robert is very proud to give back to his community and to be a great local employer, however, “I'm not the carer type of person”, he admits with a smile, “…but my wife is!”. Together, Tracey’s caring experience and his business experience have aided their journey – “Tracey found all the initial clients, and she helped me with all the understanding of the care sector.” Although, as he is keen to add, Caremark’s comprehensive training and ongoing guidance means that experience in either field isn’t by any means a requirement.

Enthusiastic about both learning, and sharing his learning, Robert is an active business development mentor to some franchisees – while himself seeking advice about care sector issues from others. There’s a wealth of knowhow within Caremark that’s of huge benefit to franchisees, and it shouldn't be left unused, notes Robert. “In a business like this all the other franchisees go through the same as you're going through, but some of them have been going a bit longer, so you can pick their brains about how they dealt with something. You've just got to ask the question and reach out to people”.

It was also Caremark’s knowledge capital that helped Robert truly appreciate – even after signing the franchise agreement – the real difference in quality that the company delivers. The training course involved some real studying ­– and this just further demonstrated to him that Caremark were serious about being the best. “I came away from that two weeks training thinking, wow, I'm glad I chose Caremark. It was good fun - but it also pushes you a bit and challenges you, which was good. I was actually a bit put out at first because it's not an easy ride, but that training really stood me in good stead.”

This was back in 2018 – how are things looking in 2021? “We're way past break-even and making some money. And that's great. Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, I'm not sure why they're running their own business!” – so even the work-loving Robert has no excuse not to put his feet up on holidays to Italy, plus a cruise trip coming up soon. It's not all plain sailing though… “Recruitment can be a challenge.” he freely admits. As well as finding the right people, you need to be prepared for the swings and roundabouts of staff being suddenly unavailable, or simply moving on – but then that’s why it makes good business sense to be a fair employer and have better retention than your competitors.

And the future is bright – asked what the prospects for even further market growth are, “Huge” is the verdict. Robert also has plans to expand the way technology can add value and help clients when a carer isn’t on duty. Always looking ahead, the next goal is in his sights already.

Robert is clearly proud of creating an outstanding business that provides excellent care. He’s a ‘bluntly honest’ person rather than a show-off, but the fact is the vast majority of feedback for his Caremark office has been overwhelmingly positive – “We get inundated with 'thank you's’ and 'well done's”. He’s never regretted choosing Caremark, whose business model and ethos pair perfectly with his own tremendously high standards. As he puts it, ‘it’s a no-brainer’, with quality making the difference. “If this business was anything like the one that my wife and her mum spoke about that Saturday night,” he says, “I’d have to sell up and do something else!”

Caremark Testimonials
Brilliant team at the Franchise Support Centre and improving all the time. I do feel supported and when I need help the team are helpful and responsive. I have a good relationship with my Regional Support Manager.
Michael Folkes,
Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, shouldn’t be running their own business!”
Rob Johnstone ,
We had a few companies which we were exploring however the values and ethos is what drew us to Caremark. We also took feedback from our friends who were part of the Caremark group already which backed up our decision to join Caremark.
Dev Amin,
I chose Caremark because of the brand name. Caremark is nationally known and I also like its mission statement which is to achieve greatness in the provision of domiciliary care throughout the UK. I found out during the initial consultation that Caremark has in place an excellent support package for all its Franchisees and that is something you don't really get with other Franchise companies.”
Sheriff Eletu,
We enjoy a healthy financial bottom line, in a long-term sustainable sector, however, the real deal is that we make such a huge impact on many vulnerable people in our community. It’s very, very rewarding!”
Richard and Emily Magrath,
It is important for any franchisor to quickly recognise weaknesses in their franchise owners and help them grow and develop in those areas. After all, one of the reasons we bought into a franchise was for the guidance and support the franchisor can provide. I believe Caremark, through personal experience, are well placed to recognise these issues in new franchise owners.
Calum Gray,
If you were to ask me what I was doing right, then the only thing that I can say is that in our business there is no formula for success except perhaps an unconditional acceptance of the Caremark system and what this brings. Caremark is the best investment I have ever made and I would like to share that belief with the rest of the network.
Farina Tayub,
We have worked together for the past 10 years at Oldham local authority within children, young people and families directorate. Having previously considered other franchisors within the domiciliary care sector, we came to the decision that Caremark was the one for us. This was due to the quality and professionalism shown at every level of the organisation.
Helan Graham & Stephanie Doherty,
Caremark Videos
Caremark | Julie Oommen

Caremark | Julie Oommen

Julie Oommen, Franchise owner of Caremark Wakefield, talks about her success with the franchise.
Caremark Case Study | Charles Folkes

Caremark Case Study | Charles Folkes

Franchise owner of Caremark Redcar & Cleveland discusses his experience with the franchise network.
Caremark Case Study | Farina Tayub

Caremark Case Study | Farina Tayub

Caremark Leads Franchise Owner, Farina Tayub, discusses her journey to becoming part of the Caremark Franchise network.
Caremark Case Study | David and Caroline Balmer

Caremark Case Study | David and Caroline Balmer

Caremark franchisees discuss their journey to becoming part of the franchise network.
Why choose Caremark to invest in a care franchise

Why choose Caremark to invest in a care franchise

Susannah Deuk, Caremark (Brighton & Hove) Franchisee, explains why she recommends Caremark to those looking to invest in a care franchise.
Caremark UK Photo gallery
Caremark UK Photo gallery
Caremark UK Photo gallery
Caremark UK Photo gallery
Caremark UK Photo gallery
Caremark UK Photo gallery
Available Locations:
Single-unit & multi-unit franchises opportunities available within the UK. Master franchise opportunities available worldwide.
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Financing Assistance
3rd Party
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