Join the largest privately-owned UK home care franchise, built on real care and award-winning support.
Come and join Caremark - the REAL care company!
Winner of the BFA Franchisor of the Year 2025 and ranked 5th in the Elite Franchise Top 100, Caremark is a trusted leader in a sector that is essential and resilient.
We are now the largest privately-owned home care franchisor in the UK. Across more than 150 offices in the UK and Ireland, our UK offices alone deliver over 135,000 hours of home care each week, supporting thousands of families and creating meaningful jobs.
For us, real care means putting people first. All people. Whether that is our customers, our care teams or our franchise owners, we are committed to providing the very best support, respect and integrity at every step.
With an ageing population and more families choosing care at home, demand for quality providers keeps rising. It is a smart choice for owning a franchise and building a profitable future with purpose.
Why Caremark?
Founded by a care professional, Caremark has grown on the principle of care before commercialism. When you put people first, financial success naturally follows.
Our model is proven and offers stability and scale, with a £165m network turnover in 2025, and top-performing offices reaching £6m–£11m annually. You have access to the entire home care market, serving both private customers and local authority contracts. Plus, with 87% of offices rated as good or above by the CQC, and a group score of 9.3 on Homecare.co.uk, your business will be trusted from the very start.
We still have one of the lowest Advice and Support Fees in the industry at 4.5%. We can do this because we are wholly UK-owned with no overseas investors to report to. This gets you hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.
Franchise owners also benefit from:
- Eight-day intensive induction covering compliance, operations, finance, and marketing
- Inclusion in the National Marketing Fund, delivering a total of over 37 million impressions in year one
- Corporate branding package for stationery, marketing literature, clothing and vehicle livery
- Marketing launch package with website creation, PR, social media setup, Sky TV advertisement, and signage
- Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
- Professional memberships and first year’s regulatory body registration and UKHCA membership
- Seven-year licence with the automatic right to renew at no added cost
- Exclusive UK territory with the ability to expand
- Constructive quality audits and scheduled review visits
- Enquiry handling training for office staff
- Ready to use technology, compliance and care planning tools
- Peer mentoring and regular network events
Who we are looking for
Our franchise owners come from many different backgrounds, some with business experience, others without. You also do not need care expertise. You will complete a full onboarding programme with an Onboarding Manager. You will then work with a dedicated Regional Support Manager and a Quality Manager who understand your territory and your goals.
What matters most is that you share our values, have the drive to build a business and the commitment to lead a team.
The Investment
Our franchise package and license costs £39,950 + VAT. You will require a minimum of £36,000 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.
Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £120,000.
Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.
Your profits matter to us too! That’s why we still have one of the lowest advice and support fees at 4.5% + contribution into a National Marketing Fund.
Caremark is more than a business. If you want to make a difference in your community while building a secure future for your family, we would love to explore it with you.
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Caremark care assistant wins national ‘Incredible of The Year’ award 2025
Caremark, one of the UK’s leading providers of home care, has named Rajwant Sandhu (Raj) as its most ‘Incredible’ care assistant of 2025.
At a prestigious award ceremony held at Fortnum & Mason in London last week, Rajwant was recognised amongst ten outstanding ‘Incredibles’ finalists, chosen from a pool of more than 6,500 Caremark care assistants from across the UK.
Caremark’s ‘The Incredibles’ awards recognise those care assistants that have stood out for their exceptional care, dedication and compassion. Ten finalists were named with Rajwant being selected as the national winner.
Rajwant has been a care assistant at Caremark’s Dartford & Gravesham franchise since 2019. Raspinder Singh and Gursh Baryah, Managing Directors of the Kent-based franchise, who nominated Rajwant, explained why she is such a worthy winner:
“Rajwant is not someone who seeks attention. She quietly gets on with her work, but the praise and gratitude from her customers and their families speaks volumes. She is trusted, respected and loved by those she supports. She handles complex and challenging situations with a calm professionalism, always ensuring her customers wellbeing, dignity and safety are prioritised. She is also one of our mentors for new carers, taking the time to guide and support them, especially those who are new to care, with patience and kindness.
“One example that stands out is a male customer who was extremely resistant to personal care. Other, very experienced carers struggled and simply could not break down his barriers. His wife was becoming increasingly distressed with the ongoing, seemingly never-ending struggle. When Raj went in, she approached the situation with calm persistence and empathy. To everyone’s surprise, the customer simply accepted her help without fuss. Raj’s no-nonsense but compassionate manner lifted a weight from the family and ensured the client’s dignity and hygiene were maintained.
“Another remarkable example of Raj’s dedication is with Jenny, a customer she has supported since 2021. Jenny has advanced dementia, little support from her family, and a beloved dog, Teddy, who was her only companion. Over the years, Raj has not only provided outstanding personal care to Jenny but also become her strongest advocate, going above and beyond every single day to ensure her wishes are respected and her quality of life is maintained, including walking Teddy, cleaning Jenny’s house, liaising with social services, and taking Jenny to hospital appointments.”
The daughter of one customer said: “Raj is amazing and the support she provides for mum is exceptional. She understands her needs and takes care of everything without me having to worry about it. No one else comes close. She is very caring and we trust her completely.”
Commenting on winning the ‘Incredible of the Year’ award 2025, Rajwant said:
“I'm proud of it. I love this job so much. I don't think I can do any other job except this . . . I don't feel like it’s a job. My customers are like family. I try to look after them and, at the same time, I'm doing the work, earning money, and enjoying my work as well.”
Raj finished by saying: “I'm very pleased and that makes me feel like I need to do more, I need to achieve more as well. This is an opportunity to achieve more.”
David Glover, CEO of Caremark, praised all the finalists, commenting:
“This is my favourite day of the year when we get to celebrate the very best of Caremark – providing exceptional, highly-personalised care. With over 6,500 care assistants at Caremark, it has been incredibly humbling to read through so many commendable nominations for this year’s awards. Care assistants don’t always get enough recognition for the amazing work they do, so this is our chance to show them how thankful we are for their dedication.
“Raj is a very worthy winner of our ‘Incredibles’ award for 2025. Her ability to build long-term relationships with customers, providing reassurance, consistency, and going above and beyond to ensure their wellbeing and dignity, makes her an indispensable member of the Caremark team. Congratulations Raj!”
Brilliant team at the Franchise Support Centre and improving all the time. I do feel supported and when I need help the team are helpful and responsive. I have a good relationship with my Regional Support Manager.
Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, shouldn’t be running their own business!”
We had a few companies which we were exploring however the values and ethos is what drew us to Caremark. We also took feedback from our friends who were part of the Caremark group already which backed up our decision to join Caremark.
I chose Caremark because of the brand name. Caremark is nationally known and I also like its mission statement which is to achieve greatness in the provision of domiciliary care throughout the UK. I found out during the initial consultation that Caremark has in place an excellent support package for all its Franchisees and that is something you don't really get with other Franchise companies.”
We enjoy a healthy financial bottom line, in a long-term sustainable sector, however, the real deal is that we make such a huge impact on many vulnerable people in our community. It’s very, very rewarding!”
It is important for any franchisor to quickly recognise weaknesses in their franchise owners and help them grow and develop in those areas. After all, one of the reasons we bought into a franchise was for the guidance and support the franchisor can provide. I believe Caremark, through personal experience, are well placed to recognise these issues in new franchise owners.
If you were to ask me what I was doing right, then the only thing that I can say is that in our business there is no formula for success except perhaps an unconditional acceptance of the Caremark system and what this brings. Caremark is the best investment I have ever made and I would like to share that belief with the rest of the network.
We have worked together for the past 10 years at Oldham local authority within children, young people and families directorate. Having previously considered other franchisors within the domiciliary care sector, we came to the decision that Caremark was the one for us. This was due to the quality and professionalism shown at every level of the organisation.
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Why choose Caremark to invest in a care franchise
