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Cookie Policy

About this statement and how to read it

Thank you for visiting franchisedirect.co.uk("Website").  In order to make full use of the Website, we use our own and standard third-party cookies. We feel that it is important that you know what cookies our website uses and for what purposes. This information is aimed to protect your privacy, while at the same time providing you with the best online experience. 

1. What is a cookie? 

A cookie is a small file of letters and numbers that is stored on your browser or the hard drive of your computer and is read by a website when you visit it. Cookies contain information that is transferred to your computer’s hard drive. You can block cookies by activating the setting on your browser that allows you to refuse the placement of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Website. Cookies are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.  Based on who manages the cookies, our Website uses cookies installed directly by Franchise Direct, also known as “first-party” cookies, and cookies installed by third parties, such as Google or Facebook, or so-called “third-party” cookies. First-party cookies are cookies set by the Website you’re visiting. Only that Website can read them. In addition, our Website might potentially use external services, which also set their own cookies, known as third-party cookies. Please be aware that advertisers and other third parties may use their own cookie tags when you click on an advertisement. These third parties are responsible for setting out their own cookie and privacy policies. Persistent cookies are cookies saved on your computer that are not deleted automatically when you quit your browser, unlike a session cookie, which is deleted when you quit your browser.  The first time you visit our Website, you will be prompted to accept or refuse cookies and manage your preferences. The purpose is to enable the site to remember your preferences for a certain period of time. Cookies can also be used to establish anonymized statistics about the browsing experience on our sites. Other than strictly necessary cookies needed for the Website to work properly, we will place all other cookies on your device only if you give us your consent to do so. 

2. Why do we use cookies? 

We use cookies to learn how you interact with our content and to improve your experience when visiting our Website. For example, some cookies remember your language or preferences so that you do not have to repeatedly make these choices when you visit our Website. It also helps us and our advertising partners to determine products and services that may be of interest to you, in order to serve you targeted advertisements.    Cookies help us tailor our Website to your personal needs, to improve user-friendliness, gain customer satisfaction feedback and communicate to you elsewhere on the web. 

3. What type of cookies we use? 

When you give your consent to place and/or read cookies from the Website you are visiting, we use several different types of cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies which remain on your device for the period of time specified in the cookie. 
Category of cookies Why we use these cookies 
Strictly required (necessary) cookies Necessary cookies are essential for the Website to run and help you navigate the Website. For this reason, they do not require your consent. They include, for example, cookies that enable us to remember the franchises you have added to your request list while browsing the site. These cookies typically don’t contain any personally identifiable information and are set by franchisedirect.com. This category includes primarily first-party session and persistent cookies. 
Functional cookies These cookies are used to improve the functionality of the Website. For example, if you fill out one of our inquiry forms, we set persistent cookies to store your information, so you don’t have to enter it more than once if you so choose. If you do not allow these cookies, some of our services may not work properly. This category includes first/third-party persistent and session cookies. 
Performance cookies These allow us to recognise and count the number of visitors on our Website, track views of content and see how visitors move around our Website when they are using it, how long is spent on a particular page, how long the page took to load or if there were any errors encountered. This helps us to improve the way our Website functions, for example, by ensuring that users are finding what they are looking for easily.  
This category includes both first/third-party persistent and session cookies. 
Targeting/Advertising cookies These cookies record your visit to our Website, the pages you have visited and the links you have followed. These cookies are used to help measure the effectiveness of our advertising campaigns and they record their visit to our services. We will use this information to make our Website more relevant to your interests, to show relevant advertisements to you across the web and to measure the performance of our marketing campaigns. We may also share this information with our marketing partners who provide services for us for those purposes. Based on these interests, we may develop a profile of your interest and then adapt the content and the advertisements to show you more relevant ads. This category includes mainly persistent third-party cookies. 
Other third-party cookiesSome cookies that have been set on our Website are not related to franchisedirect.com. When you visit a page with content embedded from, for example, YouTube or Facebook, these service providers may set their own cookies on your web browser. We do not have access or control over these cookies. 

4. Control your cookie settings 

The first time you visit our Website, you will be displayed with a banner providing you with information about cookies linking to this Cookie Policy and informing you about consent to the placing of cookies on your terminal equipment.    Unless you have adjusted your browser settings so that it will refuse cookies, our systems will issue cookies each time you access the Website. In the Cookie Preference banner, you can manage your preferences to allow or refuse the storing of cookies per category. Do note that if you disable certain categories of cookies, you may be unable to access certain parts of the Website or use certain functionality.  You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the storing of cookies. This will remove all details from the cookie. However, if you select this setting, you may be unable to access certain parts of the Website or use certain functionality.    You can delete all cookies that are already on your device by clearing the browsing history of your browser. This will remove all cookies from all websites you have visited. Be aware though that you may also lose some saved information.

5. Cookie Policy update 

We reserve the right to make any changes and corrections to this policy. Please refer to this page from time to time to review these and new additional information. 

6. Contacting us 

We reserve the right to make any changes and corrections to this policy. Please refer to this page from time to time to review these and new additional information.  If you have any questions, comments and requests regarding this Cookie Policy, please contact us at   privacy@franchisedirect.com, or:Franchise Direct UK
106 Capel Building, Capel Street Dublin 7, Ireland Tel.:+27 10 500 3674

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