Come and join Caremark - the REAL care company! What do we mean when we say we’re the REAL care company?
Our values of respect, honesty, integrity and support remain the same for all of our people; be that a customer, our care team or our franchise network. We really do care about everyone.
It’s these values that make us different… and successful. After all, the strongest businesses are those that set out to make a difference and not only money.
In short, we are exactly what a care company should be!
If you’re looking to make a difference and a rewarding life for yourself, both personally and financially, read on as we’d love to hear from you.
A Rewarding Business!
Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.Your profits matter to us too! That’s why we still have one of the lowest Advice and Support Fees in the industry. We can do this because we are wholly UK owned with no overseas investors to report to.
Why Home Care?
Home care is an extremely stable industry. And it’s growing year on year!With the ageing population ever increasing, and the fact that they’re choosing to receive care in their own homes, means home care is recession and pandemic proof.
With stability and longevity, home care is a great choice for owning a franchise and a profitable future.
Why Caremark?
We’re not new to this. In fact, we are one of the largest home care companies in the UK; delivering more than 124,000 hours hours of excellent home care each week. Our 19 years of experience means our business model and policies are fine-tuned and proven to succeed.As a Caremark franchise owner, you will be one of 126 or so other Caremark offices. That’s a lot of people to bounce ideas off, share success stories and to network with. With that in mind, we facilitate regular events and conferences for our franchise network and provide regular platforms to tap into this non-competing, yet knowledgeable peer group.
Our brand operates in all home care markets. This is because, as we’ve said before, we care passionately about people - all people!
We believe that everyone, regardless of their social standing, should have the right to remain living in their own home and be given the care and assistance to do so as safely and securely as possible.
We have worked hard to build our brand in all markets and across the entire home care industry; serving private customers who pay for their own care as well as customers who require their local authority to arrange care for them. Irrelevant of how people find Caremark, we provide the same exacting, high-quality care to everyone. For you, this means you have access to the entire home care market, not just a portion of it.
Our Ideal Franchise Owner
Caremark franchise owners come from a variety of backgrounds, some with extensive business experience and others with none at all. Whatever your level of knowledge, we will work in partnership to give you the skills you require. You do not need any care experience.With a caring nature, great business acumen and dedication, you can have a successful business, both financially and personally. Not only that, you’ll be providing a service that changes lives for the better whilst also creating hundreds of job opportunities. What could be better?
The Caremark Support
With Caremark you are never alone. You will have access to a full team of experts providing excellent training and ongoing in-region support. With 1 Regional Support Manager and 1 Quality and Compliance Manager supporting 20-25 offices, the level of support is exceptionally high, personal and extremely accessible.Our entire support team are dedicated to assisting you to maximise business growth – we care as much about your business as you do.
The Investment
Our franchise package and license costs £37,500 + VAT. You will require a minimum of £37,500 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £118,000.
Plus it has one of the lowest ASF (Advice and Support Fee) of 4.5% + VAT and an NMF of 1%.
Join us. You’ll love being part of the REAL care company!
Caremark’s 2025 conference unveils strategy for transformational growth amidst sector challenges
Caremark, one of the UK’s leading homecare providers, held its annual conference on 31st January, bringing together almost 200 of its franchise owners and key suppliers.
The conference set a bold vision for transformational growth amid the pressing challenges facing the care sector.
This year’s conference theme, "Incremental Changes Leading to Transformational Growth," resonated deeply as speakers, including Caremark’s leadership, industry experts, and business partners, addressed the pressing issues facing the social care sector. Notably, Dr. Jane Townson, CEO of the Homecare Association, highlighted the financial impact and pressure on businesses as a result of the impending increase in national minimum wage and employer NI contributions.
Caremark's leadership emphasised the importance of adapting through incremental improvements to navigate the challenges ahead. They showcased how consistent enhancements across the network have led to increased customer retention and profitability, enabling the company to outperform major competitors even in the current market.
Interjecting the day’s talks were informative breakout sessions with representatives from Skills for Care, The Access Group, PMW Marketing, and the CEO and founder of Care Friends, Neil Eastwood. Whether discussing quality of care, staff retention, customer or business strategy, each expert talk confirmed how making small, incremental yet consistent changes can contribute to sustainable progress that, ultimately, has a big ‘transformational’ impact.
Caremark’s Joint CEO, David Glover, who both opened and closed the conference day, reflected on the network's collective achievements amidst the sector's financial pressures:
“Last year, we expanded into ten new territories, generated record care enquiries, maintained a 0% network failure rate, won national awards, and ranked 6th in the Elite Franchise 100. These results demonstrate the impact of our strategy of making incremental improvements. Even a one, two, or three percent change in key areas is driving real progress. This mindset has led to a 20% increase in turnover year-over-year to reach an incredible £151 million, but, honestly, our biggest achievement of 2024 was improving more lives with exceptional home care than ever before. Sustainable growth doesn't happen overnight, but by focusing on the controllables, we can make a lasting difference to our businesses and the communities we serve.”
Caremark’s Marketing Director, Emma Scholes, also shared the success of the National Marketing Fund (NMF), which launched at last year’s conference, stating:
“The first quarterly campaign of the NMF has delivered excellent results. Our activities of TV and radio advertising, combined with door drops and a targeted digital campaign, have generated in an impressive 13 million impressions and, most importantly, delivered thousands of leads for our network. The NMF has played a significant role in increasing our overall customer numbers and our outstanding financial performance. But the real impact lies in empowering our franchise owners with the tools and flexibility to grow their businesses effectively.
“The success of the NMF, combined with continuous improvements across the board, is reflected in our latest WorkBuzz survey results – which are our best yet. We’re seeing that franchise owners’ satisfaction and trust are rising year after year, keeping us consistently ahead of the industry benchmark. Notably, satisfaction with head office support came in 19% above the benchmark, while satisfaction with Caremark’s marketing support saw an extraordinary 138% increase!
Moving into 2025, with valuable data and insights from the initial campaign, we’re refining and streamlining our approach to deliver even better results for our network.”
The conference underscored the importance of adaptability and continuous improvement as the social care sector anticipates further challenges. With the government's recent announcement of a commission on adult social care reform, led by Baroness Louise Casey, set to deliver recommendations by 2028, providers like Caremark are proactively implementing strategies to navigate the evolving landscape.
Brilliant team at the Franchise Support Centre and improving all the time. I do feel supported and when I need help the team are helpful and responsive. I have a good relationship with my Regional Support Manager.
Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, shouldn’t be running their own business!”
We had a few companies which we were exploring however the values and ethos is what drew us to Caremark. We also took feedback from our friends who were part of the Caremark group already which backed up our decision to join Caremark.
I chose Caremark because of the brand name. Caremark is nationally known and I also like its mission statement which is to achieve greatness in the provision of domiciliary care throughout the UK. I found out during the initial consultation that Caremark has in place an excellent support package for all its Franchisees and that is something you don't really get with other Franchise companies.”
We enjoy a healthy financial bottom line, in a long-term sustainable sector, however, the real deal is that we make such a huge impact on many vulnerable people in our community. It’s very, very rewarding!”
It is important for any franchisor to quickly recognise weaknesses in their franchise owners and help them grow and develop in those areas. After all, one of the reasons we bought into a franchise was for the guidance and support the franchisor can provide. I believe Caremark, through personal experience, are well placed to recognise these issues in new franchise owners.
If you were to ask me what I was doing right, then the only thing that I can say is that in our business there is no formula for success except perhaps an unconditional acceptance of the Caremark system and what this brings. Caremark is the best investment I have ever made and I would like to share that belief with the rest of the network.
We have worked together for the past 10 years at Oldham local authority within children, young people and families directorate. Having previously considered other franchisors within the domiciliary care sector, we came to the decision that Caremark was the one for us. This was due to the quality and professionalism shown at every level of the organisation.
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Why choose Caremark to invest in a care franchise
