Join the largest privately-owned UK home care franchise, built on real care and award-winning support.
Come and join Caremark - the REAL care company!
Winner of the BFA Franchisor of the Year 2025 and ranked 5th in the Elite Franchise Top 100, Caremark is a trusted leader in a sector that is essential and resilient.
We are now the largest privately-owned home care franchisor in the UK. Across more than 150 offices in the UK and Ireland, our UK offices alone deliver over 135,000 hours of home care each week, supporting thousands of families and creating meaningful jobs.
For us, real care means putting people first. All people. Whether that is our customers, our care teams or our franchise owners, we are committed to providing the very best support, respect and integrity at every step.
With an ageing population and more families choosing care at home, demand for quality providers keeps rising. It is a smart choice for owning a franchise and building a profitable future with purpose.
Why Caremark?
Founded by a care professional, Caremark has grown on the principle of care before commercialism. When you put people first, financial success naturally follows.
Our model is proven and offers stability and scale, with a £165m network turnover in 2025, and top-performing offices reaching £6m–£11m annually. You have access to the entire home care market, serving both private customers and local authority contracts. Plus, with 87% of offices rated as good or above by the CQC, and a group score of 9.3 on Homecare.co.uk, your business will be trusted from the very start.
We still have one of the lowest Advice and Support Fees in the industry at 4.5%. We can do this because we are wholly UK-owned with no overseas investors to report to. This gets you hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.
Franchise owners also benefit from:
- Eight-day intensive induction covering compliance, operations, finance, and marketing
- Inclusion in the National Marketing Fund, delivering a total of over 37 million impressions in year one
- Corporate branding package for stationery, marketing literature, clothing and vehicle livery
- Marketing launch package with website creation, PR, social media setup, Sky TV advertisement, and signage
- Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
- Professional memberships and first year’s regulatory body registration and UKHCA membership
- Seven-year licence with the automatic right to renew at no added cost
- Exclusive UK territory with the ability to expand
- Constructive quality audits and scheduled review visits
- Enquiry handling training for office staff
- Ready to use technology, compliance and care planning tools
- Peer mentoring and regular network events
Who we are looking for
Our franchise owners come from many different backgrounds, some with business experience, others without. You also do not need care expertise. You will complete a full onboarding programme with an Onboarding Manager. You will then work with a dedicated Regional Support Manager and a Quality Manager who understand your territory and your goals.
What matters most is that you share our values, have the drive to build a business and the commitment to lead a team.
The Investment
Our franchise package and license costs £39,950 + VAT. You will require a minimum of £36,000 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.
Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £120,000.
Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.
Your profits matter to us too! That’s why we still have one of the lowest advice and support fees at 4.5% + contribution into a National Marketing Fund.
Caremark is more than a business. If you want to make a difference in your community while building a secure future for your family, we would love to explore it with you.
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Caremark’s 2025 conference unveils strategy for transformational growth amidst sector challenges
Caremark, one of the UK’s leading homecare providers, held its annual conference on 31st January, bringing together almost 200 of its franchise owners and key suppliers.
The conference set a bold vision for transformational growth amid the pressing challenges facing the care sector.
This year’s conference theme, "Incremental Changes Leading to Transformational Growth," resonated deeply as speakers, including Caremark’s leadership, industry experts, and business partners, addressed the pressing issues facing the social care sector. Notably, Dr. Jane Townson, CEO of the Homecare Association, highlighted the financial impact and pressure on businesses as a result of the impending increase in national minimum wage and employer NI contributions.
Caremark's leadership emphasised the importance of adapting through incremental improvements to navigate the challenges ahead. They showcased how consistent enhancements across the network have led to increased customer retention and profitability, enabling the company to outperform major competitors even in the current market.
Interjecting the day’s talks were informative breakout sessions with representatives from Skills for Care, The Access Group, PMW Marketing, and the CEO and founder of Care Friends, Neil Eastwood. Whether discussing quality of care, staff retention, customer or business strategy, each expert talk confirmed how making small, incremental yet consistent changes can contribute to sustainable progress that, ultimately, has a big ‘transformational’ impact.
Caremark’s Joint CEO, David Glover, who both opened and closed the conference day, reflected on the network's collective achievements amidst the sector's financial pressures:
“Last year, we expanded into ten new territories, generated record care enquiries, maintained a 0% network failure rate, won national awards, and ranked 6th in the Elite Franchise 100. These results demonstrate the impact of our strategy of making incremental improvements. Even a one, two, or three percent change in key areas is driving real progress. This mindset has led to a 20% increase in turnover year-over-year to reach an incredible £151 million, but, honestly, our biggest achievement of 2024 was improving more lives with exceptional home care than ever before. Sustainable growth doesn't happen overnight, but by focusing on the controllables, we can make a lasting difference to our businesses and the communities we serve.”
Caremark’s Marketing Director, Emma Scholes, also shared the success of the National Marketing Fund (NMF), which launched at last year’s conference, stating:
“The first quarterly campaign of the NMF has delivered excellent results. Our activities of TV and radio advertising, combined with door drops and a targeted digital campaign, have generated in an impressive 13 million impressions and, most importantly, delivered thousands of leads for our network. The NMF has played a significant role in increasing our overall customer numbers and our outstanding financial performance. But the real impact lies in empowering our franchise owners with the tools and flexibility to grow their businesses effectively.
“The success of the NMF, combined with continuous improvements across the board, is reflected in our latest WorkBuzz survey results – which are our best yet. We’re seeing that franchise owners’ satisfaction and trust are rising year after year, keeping us consistently ahead of the industry benchmark. Notably, satisfaction with head office support came in 19% above the benchmark, while satisfaction with Caremark’s marketing support saw an extraordinary 138% increase!
Moving into 2025, with valuable data and insights from the initial campaign, we’re refining and streamlining our approach to deliver even better results for our network.”
The conference underscored the importance of adaptability and continuous improvement as the social care sector anticipates further challenges. With the government's recent announcement of a commission on adult social care reform, led by Baroness Louise Casey, set to deliver recommendations by 2028, providers like Caremark are proactively implementing strategies to navigate the evolving landscape.
Brilliant team at the Franchise Support Centre and improving all the time. I do feel supported and when I need help the team are helpful and responsive. I have a good relationship with my Regional Support Manager.
Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, shouldn’t be running their own business!”
We had a few companies which we were exploring however the values and ethos is what drew us to Caremark. We also took feedback from our friends who were part of the Caremark group already which backed up our decision to join Caremark.
I chose Caremark because of the brand name. Caremark is nationally known and I also like its mission statement which is to achieve greatness in the provision of domiciliary care throughout the UK. I found out during the initial consultation that Caremark has in place an excellent support package for all its Franchisees and that is something you don't really get with other Franchise companies.”
We enjoy a healthy financial bottom line, in a long-term sustainable sector, however, the real deal is that we make such a huge impact on many vulnerable people in our community. It’s very, very rewarding!”
It is important for any franchisor to quickly recognise weaknesses in their franchise owners and help them grow and develop in those areas. After all, one of the reasons we bought into a franchise was for the guidance and support the franchisor can provide. I believe Caremark, through personal experience, are well placed to recognise these issues in new franchise owners.
If you were to ask me what I was doing right, then the only thing that I can say is that in our business there is no formula for success except perhaps an unconditional acceptance of the Caremark system and what this brings. Caremark is the best investment I have ever made and I would like to share that belief with the rest of the network.
We have worked together for the past 10 years at Oldham local authority within children, young people and families directorate. Having previously considered other franchisors within the domiciliary care sector, we came to the decision that Caremark was the one for us. This was due to the quality and professionalism shown at every level of the organisation.
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Why choose Caremark to invest in a care franchise
