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Caremark

Caremark UK

Start a Caremark Franchise Business

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Come and join Caremark - the REAL care company! What do we mean when we say we’re the REAL care company?

We believe that real care is about putting people first. All people! It’s about providing real care to everyone who needs it. And we’re proud to do exactly that.

Our values of respect, honesty, integrity and support remain the same for all of our people; be that a customer, our care team or our franchise network. We really do care about everyone.

It’s these values that make us different… and successful. After all, the strongest businesses are those that set out to make a difference and not only money.
In short, we are exactly what a care company should be!

If you’re looking to make a difference and a rewarding life for yourself, both personally and financially, read on as we’d love to hear from you.

A Rewarding Business!

Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.

Your profits matter to us too! That’s why we still have one of the lowest Advice and Support Fees in the industry. We can do this because we are wholly UK owned with no overseas investors to report to.

Why Home Care?

Home care is an extremely stable industry. And it’s growing year on year!

With the ageing population ever increasing, and the fact that they’re choosing to receive care in their own homes, means home care is recession and pandemic proof.

With stability and longevity, home care is a great choice for owning a franchise and a profitable future.

Why Caremark?

We’re not new to this. In fact, we are one of the largest home care companies in the UK; delivering more than 124,000 hours hours of excellent home care each week. Our 19 years of experience means our business model and policies are fine-tuned and proven to succeed.

As a Caremark franchise owner, you will be one of 126 or so other Caremark offices. That’s a lot of people to bounce ideas off, share success stories and to network with. With that in mind, we facilitate regular events and conferences for our franchise network and provide regular platforms to tap into this non-competing, yet knowledgeable peer group.

Our brand operates in all home care markets. This is because, as we’ve said before, we care passionately about people - all people!

We believe that everyone, regardless of their social standing, should have the right to remain living in their own home and be given the care and assistance to do so as safely and securely as possible.

We have worked hard to build our brand in all markets and across the entire home care industry; serving private customers who pay for their own care as well as customers who require their local authority to arrange care for them. Irrelevant of how people find Caremark, we provide the same exacting, high-quality care to everyone. For you, this means you have access to the entire home care market, not just a portion of it.

Our Ideal Franchise Owner

Caremark franchise owners come from a variety of backgrounds, some with extensive business experience and others with none at all. Whatever your level of knowledge, we will work in partnership to give you the skills you require. You do not need any care experience.

With a caring nature, great business acumen and dedication, you can have a successful business, both financially and personally. Not only that, you’ll be providing a service that changes lives for the better whilst also creating hundreds of job opportunities. What could be better?

The Caremark Support

With Caremark you are never alone. You will have access to a full team of experts providing excellent training and ongoing in-region support. With 1 Regional Support Manager and 1 Quality and Compliance Manager supporting 20-25 offices, the level of support is exceptionally high, personal and extremely accessible.

Our entire support team are dedicated to assisting you to maximise business growth – we care as much about your business as you do.

The Investment

Our franchise package and license costs £37,500 + VAT. You will require a minimum of £37,500 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.

Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £118,000.

Plus it has one of the lowest ASF (Advice and Support Fee) of 4.5% + VAT and an NMF of 1%.

Join us. You’ll love being part of the REAL care company!
Caremark Financial Data
The following financial information was provided by Caremark to give you more information about the costs associated with a Caremark opportunity
Minimun Investment
£37,500
Start Up Cost
up to £118,000
Established
2005
UK Presence
115 UK Offices
Caremark News

Caremark wins Elite Franchise 100 Innovation of the Year

March 22, 2024| Franchise News
On Thursday 14 March, Caremark, a prominent UK home care provider, clinched the prestigious title of Innovation of the Year at Elite Franchise Top 100 UK (EF100) awards - a definitive list that celebrates excellence within the franchise community.

Caremark unlocks the key elements to franchise success at 2024 conference

Caremark, a leading home care provider in the UK, marked the start of 2024 by unveiling the vital components contributing to the ultimate franchise success at its annual conference.

Top care assistant in the UK is announced

Caremark reveals ‘The Incredibles’ award winner.

Caremark secures top 10 place in esteemed league table

With over 900 franchise brands registered across the UK, Caremark – a leading home care provider, is thrilled to announce its latest achievement as one of the leading franchise opportunities in the country.

Caremark earns coveted seal of approval from The Institute of Leadership for franchise development

Leading home care provider Caremark is proud to announce the prestigious endorsement of its groundbreaking High-Performance Leaders (HPL) programme by The Institute of Leadership.

British care firm launches new training initiative to tackle industry-wide recruitment crisis

Caremark – a leading home care provider with over 120 branches across the UK– has taken positive steps to address the country’s current care industry recruitment problem and bolstered its existing franchisee training, by launching a new High-Performance Leaders programme and guest speaker seminars.

Caremark Franchise Owners are set up for Success!

Caremark has recently launched a programme for all new Franchise Owners that enables them to become High-Performance Leaders!

A job robots can’t replace!

Investing in the home care industry is a smart move with the rise of AI.

What factors help ensure success when buying into a franchise?

Caremark Franchise Director Mark Thompson talks about the key elements to running a successful franchise business.

Richard and Emily Magrath Case Study: Homecare Trailblazers in Northern Ireland

Caremark Image

Richard and Emily Magrath are currently the biggest providers in the Caremark network. As of late 2021, they’re delivering approximately 9,000 hours of care per week – in fact, they doubled their number of hours over the height of the COVID pandemic. They have about 350 staff, around 700 clients – and have now moved to 5,000 square foot offices covering two floors, due to their growth.

Caremark Belfast and North Down is clearly a powerhouse of homecare provision. But despite all these big numbers, that’s not what drives this husband-and-wife team. For them, delivering quality care to clients – and caring for everyone around them, really – beats personal gain any day. “Your focus should be people. Profit will follow if you look after people,” advises Richard, and looking at their incredible growth, who could disagree?

One of the keystones of this people-first ethic comes from their emphasis on family. It’s been an intrinsic part of their approach, right from day one – which was many years ago, as Emily relates, when “Richard sat down beside me as I was feeding our six-month-old baby and said, ‘I think we should start a business together’. I said, ‘no’ – and he said, ‘yes’!”. After taking Emily to a Franchise Expo, he finally won her over. Nearly ten years later, they have four children, with the older ones now even starting to help with the business. They’ve cultivated a familial warmth that extends to all staff – “I know it’s cheesy,” says Emily, “but we very much have tried to create a Caremark family here”.

Naturally, the Caremark formula provided the platform for their amazing growth. Before starting with Caremark, Richard was a successful businessman – however, as he explains, “I was involved in property during the 2008 crash that a lot of people were badly burned by, so I wanted to get into something that is pretty much recession-proof, and that has a good future.” A franchise model in the homecare sector answered their needs for both stability, and the community-mindedness that the two are passionate about. Plus, with Caremark on their side, their lack of sector experience was readily dealt with. “Franchising was safer and enabled us to quickly hit the ground running. We didn't have experience of the health and social care sector, so to have a blueprint that says, ‘this is how you get started’ was great.”

Even though they met with many other homecare franchisors in this research stage, Caremark were head-and-shoulders above the rest. Others didn’t come across so well – “Yes, I'm a businessman, but just ‘money, money, money’ didn't sit well with us,” says Richard. “There was one meeting like that which lasted just 10 minutes. But then when we met with Caremark, money wasn’t really mentioned. They said, ‘We build our brand on the quality of care that we give vulnerable people in the community’. Emily and I wanted to raise the bar in the standard of care – we could see Caremark did too”.

Caremark’s Franchise Support Centre have provided a lot of support to the pair over the years – now Richard and Emily’s franchise has flourished to the point where they are able to help others in the care industry themselves. In fact, they’re promoting excellence in the sector throughout their region, with the second floor in their office mostly dedicated to a new Training Academy. They’ve also created a local Dementia Café, they’ve recruited a dedicated Wellbeing Officer for staff, and have done their own research to identify the hours of unmet caring needs in their community. Generating all this ambitious, socially positive work while raising four boys must be exhausting! As Emily says, “It's not all rosy in the beginning, it is hard work – but it's worth it” – and thankfully they are now able to take well-earned family holidays.

Outside of holidays though, when it comes to enjoying the rewards of their progress, this family-minded couple don’t keep it to themselves – they’re far keener to show gratitude to staff than to just pat each other on the back. They often bring lunch for everyone, they give staff bonuses, every office birthday is marked – “We celebrate success a lot in the office with food!” says Emily. “Those are our values – it's how we treat people,” Richard adds. “We don't ask anybody to do something that we’re not prepared to do ourselves. We treat people with courtesy – the way that we would like to be treated ourselves, I guess.”

And despite all the hard work, would you recommend becoming a Caremark franchisee? A big ‘yes’ from both – “We are making a big change in people's lives. That's what's also the bottom line is. We're making a huge impact on vulnerable people in our community – that’s my mother and my grandmother, you know? It's very, very rewarding.” To them, the importance and value of homecare can only increase. “Residential care is probably a thing of the past,” Richard suggests. “And for somebody to stay in their home, to recognise the pictures on the wall or, the carpet, the seats in the room – simple stuff like that – it's very important to people as they get older. If we can keep people in their own home, the longer the better.”

Of course, we all want to hear some words of advice from Caremark’s biggest franchise, and Richard and Emily do have some useful pointers for those starting out. The first is to plan for growth – for example, don’t let yourself get into a ‘panic recruitment process’, having let the need for a role take you by surprise. Secondly, ‘recruit for character’ – think about how someone would fit with the Caremark culture, not just their on-paper ability. As Richard says, “Ability can always be taught to a certain extent, but if someone’s character isn’t right for the team, they’re not really going to be able to learn”.

Richard and Emily are a very down-to-earth couple, and they’re 100% motivated by the good work they do. Although they’ve accomplished a vast amount, for them it’s all about gratitude rather than glory – on their amazing journey, Emily reflects, “What we have got out of it over the years, the people that we've met and the team that we've created, has been wonderful for us”. Before long they’ll hit 10,000 hours of care, and mark the 10th anniversary of their industrious, highly-motivated office. You can be sure they’ll celebrate these remarkable milestones as a family …all 350 of them.

Caremark Testimonials
Brilliant team at the Franchise Support Centre and improving all the time. I do feel supported and when I need help the team are helpful and responsive. I have a good relationship with my Regional Support Manager.
Michael Folkes,
Caremark
Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, shouldn’t be running their own business!”
Rob Johnstone ,
Caremark
We had a few companies which we were exploring however the values and ethos is what drew us to Caremark. We also took feedback from our friends who were part of the Caremark group already which backed up our decision to join Caremark.
Dev Amin,
Caremark
I chose Caremark because of the brand name. Caremark is nationally known and I also like its mission statement which is to achieve greatness in the provision of domiciliary care throughout the UK. I found out during the initial consultation that Caremark has in place an excellent support package for all its Franchisees and that is something you don't really get with other Franchise companies.”
Sheriff Eletu,
Caremark
We enjoy a healthy financial bottom line, in a long-term sustainable sector, however, the real deal is that we make such a huge impact on many vulnerable people in our community. It’s very, very rewarding!”
Richard and Emily Magrath,
Caremark
It is important for any franchisor to quickly recognise weaknesses in their franchise owners and help them grow and develop in those areas. After all, one of the reasons we bought into a franchise was for the guidance and support the franchisor can provide. I believe Caremark, through personal experience, are well placed to recognise these issues in new franchise owners.
Calum Gray,
Caremark
If you were to ask me what I was doing right, then the only thing that I can say is that in our business there is no formula for success except perhaps an unconditional acceptance of the Caremark system and what this brings. Caremark is the best investment I have ever made and I would like to share that belief with the rest of the network.
Farina Tayub,
Caremark
We have worked together for the past 10 years at Oldham local authority within children, young people and families directorate. Having previously considered other franchisors within the domiciliary care sector, we came to the decision that Caremark was the one for us. This was due to the quality and professionalism shown at every level of the organisation.
Helan Graham & Stephanie Doherty,
Caremark
Caremark Videos
VIDEO
Caremark | Julie Oommen

Caremark | Julie Oommen

Julie Oommen, Franchise owner of Caremark Wakefield, talks about her success with the franchise.
VIDEO
Caremark Case Study | Charles Folkes

Caremark Case Study | Charles Folkes

Franchise owner of Caremark Redcar & Cleveland discusses his experience with the franchise network.
VIDEO
Caremark Case Study | Farina Tayub

Caremark Case Study | Farina Tayub

Caremark Leads Franchise Owner, Farina Tayub, discusses her journey to becoming part of the Caremark Franchise network.
VIDEO
Caremark Case Study | David and Caroline Balmer

Caremark Case Study | David and Caroline Balmer

Caremark franchisees discuss their journey to becoming part of the franchise network.
VIDEO
Why choose Caremark to invest in a care franchise

Why choose Caremark to invest in a care franchise

Susannah Deuk, Caremark (Brighton & Hove) Franchisee, explains why she recommends Caremark to those looking to invest in a care franchise.
Caremark UK Photo gallery
Caremark UK Photo gallery
Caremark UK Photo gallery
Caremark UK Photo gallery
Caremark UK Photo gallery
Caremark UK Photo gallery
Available Locations:
Single-unit & multi-unit franchises opportunities available within the UK. Master franchise opportunities available worldwide.
Business Type:
Franchise
Minimum Investment:
£37,500
Financing Assistance
3rd Party
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