Join the largest privately-owned UK home care franchise, built on real care and award-winning support.
Come and join Caremark - the REAL care company!
Winner of the BFA Franchisor of the Year 2025 and ranked 5th in the Elite Franchise Top 100, Caremark is a trusted leader in a sector that is essential and resilient.
We are now the largest privately-owned home care franchisor in the UK. Across more than 150 offices in the UK and Ireland, our UK offices alone deliver over 135,000 hours of home care each week, supporting thousands of families and creating meaningful jobs.
For us, real care means putting people first. All people. Whether that is our customers, our care teams or our franchise owners, we are committed to providing the very best support, respect and integrity at every step.
With an ageing population and more families choosing care at home, demand for quality providers keeps rising. It is a smart choice for owning a franchise and building a profitable future with purpose.
Why Caremark?
Founded by a care professional, Caremark has grown on the principle of care before commercialism. When you put people first, financial success naturally follows.
Our model is proven and offers stability and scale, with a £165m network turnover in 2025, and top-performing offices reaching £6m–£11m annually. You have access to the entire home care market, serving both private customers and local authority contracts. Plus, with 87% of offices rated as good or above by the CQC, and a group score of 9.3 on Homecare.co.uk, your business will be trusted from the very start.
We still have one of the lowest Advice and Support Fees in the industry at 4.5%. We can do this because we are wholly UK-owned with no overseas investors to report to. This gets you hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.
Franchise owners also benefit from:
- Eight-day intensive induction covering compliance, operations, finance, and marketing
- Inclusion in the National Marketing Fund, delivering a total of over 37 million impressions in year one
- Corporate branding package for stationery, marketing literature, clothing and vehicle livery
- Marketing launch package with website creation, PR, social media setup, Sky TV advertisement, and signage
- Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
- Professional memberships and first year’s regulatory body registration and UKHCA membership
- Seven-year licence with the automatic right to renew at no added cost
- Exclusive UK territory with the ability to expand
- Constructive quality audits and scheduled review visits
- Enquiry handling training for office staff
- Ready to use technology, compliance and care planning tools
- Peer mentoring and regular network events
Who we are looking for
Our franchise owners come from many different backgrounds, some with business experience, others without. You also do not need care expertise. You will complete a full onboarding programme with an Onboarding Manager. You will then work with a dedicated Regional Support Manager and a Quality Manager who understand your territory and your goals.
What matters most is that you share our values, have the drive to build a business and the commitment to lead a team.
The Investment
Our franchise package and license costs £39,950 + VAT. You will require a minimum of £36,000 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.
Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £120,000.
Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.
Your profits matter to us too! That’s why we still have one of the lowest advice and support fees at 4.5% + contribution into a National Marketing Fund.
Caremark is more than a business. If you want to make a difference in your community while building a secure future for your family, we would love to explore it with you.
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Caremark bolsters team with strategic new hires to support expansion goals
Caremark, a leading provider of home care services, is delighted to announce six new strategic hires within its head office and regional teams as it aims to drive forward its expansion in the UK.
The company, known for its robust franchise network, has seen a remarkable 18% growth in turnover within the last year. It is now on track to add 15 new franchises by the end of 2024, bringing its total to 141.
Recent appointments include a new Talent Acquisition Manager, Patrick Gerard Dahill. Patrick brings a wealth of experience from his previous employment in international recruitment and corporate sectors. He will be charged with refining Caremark’s recruitment strategies to attract and retain top talent in the care industry.
Martha Pusey joins him as a Training and Development Officer. With extensive experience in care delivery and a master’s degree in Dementia Care, Martha will focus on enhancing training programmes vital for supporting franchise owners and their staff in delivering high quality care.
Nicola Pringle and Jon Fuller have also joined as Regional Support Managers for the North and the South East, respectively. They bring significant expertise and will directly provide customised support to franchisees in their regions, helping them enhance operational efficiencies with business and marketing plans, profitability, and growth potential.
In a significant internal promotion, Paul Davis has been appointed as Roster System and Data Manager. His leadership will drive initiatives that significantly improve data management and operational scheduling, further enhancing Caremark's efficiency.
Finally, Paula Spriggs has been appointed as the new Director of Operations. Paula, who has previously worked at Bluebird Care, has come on board to lead the Regional Support Managers in the creation of standard operating procedures and strategies to best support franchisees to achieve profitable growth. Speaking about her decision to move to Caremark, Paula said:
“At Bluebird Care, I found a real passion for the care sector - I get an immense sense of job satisfaction not just from seeing franchisees build profitable sustainable businesses, but also from seeing them change lives by doing what they do. After seven brilliant years there, the job with Caremark came up, and it felt like the right time for me to take on an exciting new chapter.
“I knew of Caremark’s excellent reputation, and how happy and driven the team are - from our first meetings about the role, the team completely sold it to me. I can see the potential that lies ahead for Caremark.”
Talking about her plans within her role at Caremark, Paula stated:
“I know how important franchisees' ongoing learning and development are and that building support into the entire franchisee journey is essential. The relationship between our franchisees, the franchise support centre and its regional teams is an intrinsic part of the success for both the franchisee and franchisor, and this needs to be nurtured. That’s why my immediate plans are to take stock of current internal processes and systems and streamline everything to provide the best support we possibly can for our network.
“I’ll also be developing tools and resources to ensure franchisees reach out to the relevant stakeholders and get out into the community to grow their private customer intake. I have a lot of experience of private customer acquisition, I’m looking forward to having influence in this area. I’m really excited about the direction the franchise is headed and being part of shaping it.”
The influx of talent comes at a critical time as Caremark continues to enhance the support it provides its growing network of franchisees. In fact, the franchise support centre is already recruiting several additional roles to strengthen its operational and training capabilities.
David Glover, joint CEO of Caremark, remarked on the strategic importance of these hires, stating:
“At Caremark, we carefully recruit people who align with our values and are as passionate about delivering outstanding care as we are. That’s why we’re thrilled about our new additions to the Caremark franchise support centre team. Not only do each of them bring incredible experience to their roles but they are also exceptionally dedicated to what we do and driven to make our network and care provision the very best it can be.
“The more successful we become as a franchise, the more we can invest in how we support our network, and success can continue to snowball. With these talented new team members and brand-new roles being created within marketing and IT, that’s exactly what we’re doing. Our team is now stronger than ever, which means we have a very positive time ahead.”
Brilliant team at the Franchise Support Centre and improving all the time. I do feel supported and when I need help the team are helpful and responsive. I have a good relationship with my Regional Support Manager.
Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, shouldn’t be running their own business!”
We had a few companies which we were exploring however the values and ethos is what drew us to Caremark. We also took feedback from our friends who were part of the Caremark group already which backed up our decision to join Caremark.
I chose Caremark because of the brand name. Caremark is nationally known and I also like its mission statement which is to achieve greatness in the provision of domiciliary care throughout the UK. I found out during the initial consultation that Caremark has in place an excellent support package for all its Franchisees and that is something you don't really get with other Franchise companies.”
We enjoy a healthy financial bottom line, in a long-term sustainable sector, however, the real deal is that we make such a huge impact on many vulnerable people in our community. It’s very, very rewarding!”
It is important for any franchisor to quickly recognise weaknesses in their franchise owners and help them grow and develop in those areas. After all, one of the reasons we bought into a franchise was for the guidance and support the franchisor can provide. I believe Caremark, through personal experience, are well placed to recognise these issues in new franchise owners.
If you were to ask me what I was doing right, then the only thing that I can say is that in our business there is no formula for success except perhaps an unconditional acceptance of the Caremark system and what this brings. Caremark is the best investment I have ever made and I would like to share that belief with the rest of the network.
We have worked together for the past 10 years at Oldham local authority within children, young people and families directorate. Having previously considered other franchisors within the domiciliary care sector, we came to the decision that Caremark was the one for us. This was due to the quality and professionalism shown at every level of the organisation.
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Why choose Caremark to invest in a care franchise
