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Caremark UK

Start a Caremark Franchise Business

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Come and join Caremark - the REAL care company! What do we mean when we say we’re the REAL care company?

We believe that real care is about putting people first. All people! It’s about providing real care to everyone who needs it. And we’re proud to do exactly that.

Our values of respect, honesty, integrity and support remain the same for all of our people; be that a customer, our care team or our franchise network. We really do care about everyone.

It’s these values that make us different… and successful. After all, the strongest businesses are those that set out to make a difference and not only money.
In short, we are exactly what a care company should be!

If you’re looking to make a difference and a rewarding life for yourself, both personally and financially, read on as we’d love to hear from you.

A Rewarding Business!

Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.

Your profits matter to us too! That’s why we still have one of the lowest Advice and Support Fees in the industry. We can do this because we are wholly UK owned with no overseas investors to report to.

Why Home Care?

Home care is an extremely stable industry. And it’s growing year on year!

With the ageing population ever increasing, and the fact that they’re choosing to receive care in their own homes, means home care is recession and pandemic proof.

With stability and longevity, home care is a great choice for owning a franchise and a profitable future.

Why Caremark?

We’re not new to this. In fact, we are one of the largest home care companies in the UK; delivering more than 124,000 hours hours of excellent home care each week. Our 19 years of experience means our business model and policies are fine-tuned and proven to succeed.

As a Caremark franchise owner, you will be one of 126 or so other Caremark offices. That’s a lot of people to bounce ideas off, share success stories and to network with. With that in mind, we facilitate regular events and conferences for our franchise network and provide regular platforms to tap into this non-competing, yet knowledgeable peer group.

Our brand operates in all home care markets. This is because, as we’ve said before, we care passionately about people - all people!

We believe that everyone, regardless of their social standing, should have the right to remain living in their own home and be given the care and assistance to do so as safely and securely as possible.

We have worked hard to build our brand in all markets and across the entire home care industry; serving private customers who pay for their own care as well as customers who require their local authority to arrange care for them. Irrelevant of how people find Caremark, we provide the same exacting, high-quality care to everyone. For you, this means you have access to the entire home care market, not just a portion of it.

Our Ideal Franchise Owner

Caremark franchise owners come from a variety of backgrounds, some with extensive business experience and others with none at all. Whatever your level of knowledge, we will work in partnership to give you the skills you require. You do not need any care experience.

With a caring nature, great business acumen and dedication, you can have a successful business, both financially and personally. Not only that, you’ll be providing a service that changes lives for the better whilst also creating hundreds of job opportunities. What could be better?

The Caremark Support

With Caremark you are never alone. You will have access to a full team of experts providing excellent training and ongoing in-region support. With 1 Regional Support Manager and 1 Quality and Compliance Manager supporting 20-25 offices, the level of support is exceptionally high, personal and extremely accessible.

Our entire support team are dedicated to assisting you to maximise business growth – we care as much about your business as you do.

The Investment

Our franchise package and license costs £37,500 + VAT. You will require a minimum of £37,500 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.

Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £118,000.

Plus it has one of the lowest ASF (Advice and Support Fee) of 4.5% + VAT and an NMF of 1%.

Join us. You’ll love being part of the REAL care company!
Caremark Financial Data
The following financial information was provided by Caremark to give you more information about the costs associated with a Caremark opportunity
Minimun Investment
Start Up Cost
up to £118,000
UK Presence
115 UK Offices
Caremark News

Caremark wins Elite Franchise 100 Innovation of the Year

March 22, 2024| Franchise News
On Thursday 14 March, Caremark, a prominent UK home care provider, clinched the prestigious title of Innovation of the Year at Elite Franchise Top 100 UK (EF100) awards - a definitive list that celebrates excellence within the franchise community.

Caremark unlocks the key elements to franchise success at 2024 conference

Caremark, a leading home care provider in the UK, marked the start of 2024 by unveiling the vital components contributing to the ultimate franchise success at its annual conference.

Top care assistant in the UK is announced

Caremark reveals ‘The Incredibles’ award winner.

Caremark secures top 10 place in esteemed league table

With over 900 franchise brands registered across the UK, Caremark – a leading home care provider, is thrilled to announce its latest achievement as one of the leading franchise opportunities in the country.

Caremark earns coveted seal of approval from The Institute of Leadership for franchise development

Leading home care provider Caremark is proud to announce the prestigious endorsement of its groundbreaking High-Performance Leaders (HPL) programme by The Institute of Leadership.

British care firm launches new training initiative to tackle industry-wide recruitment crisis

Caremark – a leading home care provider with over 120 branches across the UK– has taken positive steps to address the country’s current care industry recruitment problem and bolstered its existing franchisee training, by launching a new High-Performance Leaders programme and guest speaker seminars.

Caremark Franchise Owners are set up for Success!

Caremark has recently launched a programme for all new Franchise Owners that enables them to become High-Performance Leaders!

A job robots can’t replace!

Investing in the home care industry is a smart move with the rise of AI.

What factors help ensure success when buying into a franchise?

Caremark Franchise Director Mark Thompson talks about the key elements to running a successful franchise business.

Barney Davis Case Study; Opening Up In Lockdown

Caremark Success Story

“I do believe in fate,” says Barney Davis of Caremark Warwick. “Things happen for a reason.” But when he chose a particularly significant moment to start up as a homecare franchisee, it seemed luck wasn’t on his side. “I was looking for offices and trying to recruit a care manager,” he says “Then COVID struck! I had a few weeks of thinking, ‘Oh my god, what on earth have I done? This is the worst possible time to be starting a new business.’”. Happily, it turned out that homecare was in fact one of the best industries to be joining at this time. Looking back, he reflects that “I've not got a single regret. I'm really glad I went with Caremark.” It’s been a remarkable journey.

Rewinding to just a few years previously – Barney was working in the wine business, and the question ‘Is this really the most rewarding thing I could be doing?’ was playing on his mind. It was a vision of career change that, funnily enough, was inspired by an optician. “A friend of mine. He's making a decent living from that, but he’s also doing something of value to the local community. It just got me thinking – selling wine, is this really the be-all and end-all?” And while trips around the world to sample various wines might sound appealing, all that travel (including an exhausting office commute) meant spending precious time away from his wife, two daughters, and much-loved Yorkshire Terriers. A keen golfer, Barney’s clubs were also feeling distinctly neglected.

However, you can understand why he proudly believes in fate, because a chance remark at a crucial moment led to Barney’s present position as a thriving Caremark franchisee. In 2019, he was suddenly made redundant, and although his first thought after that bombshell was relief – “Thank God I’m not getting the 6 o’clock train in the morning” – it left him with huge decisions to make. With his experience, he could easily get another job in the wine trade. But did he want even more working under a boss, no equity, little fulfilment, exhaustion ­– all while heading towards the end of his 40s? Standing at this crossroads, Barney decided to call an old friend with previous experience of redundancy, who just happened to be a now-successful Caremark franchisee.

Tactfully, that friend didn’t push Caremark – but did provide an all-important nudge in the direction of franchising. “I was just having a chat with him, and he said, ‘Well, look, there's a franchise exhibition at the NEC tomorrow’. I mean, literally, the day after I got made redundant!”. Barney immediately went along. “Given my background something in food or drink seemed logical – but I just wasn't taken by those”. It was dawning on Barney that his friend’s chosen field of homecare – doing great work in your community while running your own profitable business – ticked all the boxes.

Barney went on to conduct thorough research with different homecare franchises – and Caremark’s quality and integrity stood out. “I met a few other operations – but one of the things I really liked about Caremark was I never felt like I was being sold to. Other options were full-on, and that's just a big turn-off for me. Caremark, almost the opposite – they wanted me to be 100% confident and happy that I was doing the right thing. I really liked that honest approach, with no hard sell.”

After signing the franchise agreement, Barney enjoyed both a positive training experience – “a lot to learn, but good fun as well” – and very soon after, the Caremark Annual Conference. “I got a really positive feel for the network – very, very supportive.” However, this was early 2020 and another twist of fate was lurking around the corner – a global pandemic. Unavoidably, COVID did interrupt Barney’s plans with unpredictable consequences – furloughed employees being able to provide their own family care, for example. But as the country emerged from lockdown, so did the business positives. “People's attitudes towards care have changed now. They’re thinking ‘Crikey, my mum was left on her own for all that time, maybe I need to put something in place?’”. So even though he launched a business in a pandemic, Barney realises his timing was strangely fortuitous. “If I’d stayed in the wine business, I definitely would have been made redundant again. I didn't think so at the time, but with hindsight, I was very lucky.”

And in contrast to many other industries, homecare is – as Barney says – “almost recession-proof”. With support from the Franchise Support Centre, and the network too, his Caremark office is now flourishing. There’s a waiting list of private clients to call on, well-planned marketing is paying off, and his determined but careful networking has unexpectedly won a contract from the local authority – having kept in touch but “staying just on the right side of not annoying them!” Barney’s office has now got the Caremark award for 500 hours of care.

What about other challenges? Many employers have faced recruitment struggles, and the care industry has been no exception. However, Barney expresses great appreciation for his staff – which leads to improved retention. For example,­ on National Homecare Day as his team walked into the office to do their regular COVID tests, they were also invited into the boardroom – Barney had organised for a local beauty therapist to set up a treatment area for them all. He’s clearly a people person, preferring to be in the office to make sure his staff are okay, to help problem-solve – and because he simply enjoys their company.

Thanks to the Caremark formula, plus the positivity of Barney and his team, clients are happy too – he has a suite of across-the-board ‘Good’ ratings from the CQC and tons of praising reviews. As he says, “Tracy Major, the care manager, and I are absolutely focused on quality. There's no point doing it unless it's going to be the best possible care, we both strongly believe in that.” For Barney, the most rewarding outcome of all this has been a great word-of-mouth reputation that’s now starting to develop around his patch.

He’s working hard of course – the Caremark franchise is just a year into operation and the business needs careful attention. But the rewards of his efforts are already coming through. He is enjoying a far better work/life balance, and able to spend more time with his family.

Caremark Testimonials
Brilliant team at the Franchise Support Centre and improving all the time. I do feel supported and when I need help the team are helpful and responsive. I have a good relationship with my Regional Support Manager.
Michael Folkes,
Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, shouldn’t be running their own business!”
Rob Johnstone ,
We had a few companies which we were exploring however the values and ethos is what drew us to Caremark. We also took feedback from our friends who were part of the Caremark group already which backed up our decision to join Caremark.
Dev Amin,
I chose Caremark because of the brand name. Caremark is nationally known and I also like its mission statement which is to achieve greatness in the provision of domiciliary care throughout the UK. I found out during the initial consultation that Caremark has in place an excellent support package for all its Franchisees and that is something you don't really get with other Franchise companies.”
Sheriff Eletu,
We enjoy a healthy financial bottom line, in a long-term sustainable sector, however, the real deal is that we make such a huge impact on many vulnerable people in our community. It’s very, very rewarding!”
Richard and Emily Magrath,
It is important for any franchisor to quickly recognise weaknesses in their franchise owners and help them grow and develop in those areas. After all, one of the reasons we bought into a franchise was for the guidance and support the franchisor can provide. I believe Caremark, through personal experience, are well placed to recognise these issues in new franchise owners.
Calum Gray,
If you were to ask me what I was doing right, then the only thing that I can say is that in our business there is no formula for success except perhaps an unconditional acceptance of the Caremark system and what this brings. Caremark is the best investment I have ever made and I would like to share that belief with the rest of the network.
Farina Tayub,
We have worked together for the past 10 years at Oldham local authority within children, young people and families directorate. Having previously considered other franchisors within the domiciliary care sector, we came to the decision that Caremark was the one for us. This was due to the quality and professionalism shown at every level of the organisation.
Helan Graham & Stephanie Doherty,
Caremark Videos
Caremark | Julie Oommen

Caremark | Julie Oommen

Julie Oommen, Franchise owner of Caremark Wakefield, talks about her success with the franchise.
Caremark Case Study | Charles Folkes

Caremark Case Study | Charles Folkes

Franchise owner of Caremark Redcar & Cleveland discusses his experience with the franchise network.
Caremark Case Study | Farina Tayub

Caremark Case Study | Farina Tayub

Caremark Leads Franchise Owner, Farina Tayub, discusses her journey to becoming part of the Caremark Franchise network.
Caremark Case Study | David and Caroline Balmer

Caremark Case Study | David and Caroline Balmer

Caremark franchisees discuss their journey to becoming part of the franchise network.
Why choose Caremark to invest in a care franchise

Why choose Caremark to invest in a care franchise

Susannah Deuk, Caremark (Brighton & Hove) Franchisee, explains why she recommends Caremark to those looking to invest in a care franchise.
Caremark UK Photo gallery
Caremark UK Photo gallery
Caremark UK Photo gallery
Caremark UK Photo gallery
Caremark UK Photo gallery
Caremark UK Photo gallery
Available Locations:
Single-unit & multi-unit franchises opportunities available within the UK. Master franchise opportunities available worldwide.
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Financing Assistance
3rd Party
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