Join the largest privately-owned UK home care franchise, built on real care and award-winning support.
Come and join Caremark - the REAL care company!
Winner of the BFA Franchisor of the Year 2025 and ranked 5th in the Elite Franchise Top 100, Caremark is a trusted leader in a sector that is essential and resilient.
We are now the largest privately-owned home care franchisor in the UK. Across more than 150 offices in the UK and Ireland, our UK offices alone deliver over 135,000 hours of home care each week, supporting thousands of families and creating meaningful jobs.
For us, real care means putting people first. All people. Whether that is our customers, our care teams or our franchise owners, we are committed to providing the very best support, respect and integrity at every step.
With an ageing population and more families choosing care at home, demand for quality providers keeps rising. It is a smart choice for owning a franchise and building a profitable future with purpose.
Why Caremark?
Founded by a care professional, Caremark has grown on the principle of care before commercialism. When you put people first, financial success naturally follows.
Our model is proven and offers stability and scale, with a £165m network turnover in 2025, and top-performing offices reaching £6m–£11m annually. You have access to the entire home care market, serving both private customers and local authority contracts. Plus, with 87% of offices rated as good or above by the CQC, and a group score of 9.3 on Homecare.co.uk, your business will be trusted from the very start.
We still have one of the lowest Advice and Support Fees in the industry at 4.5%. We can do this because we are wholly UK-owned with no overseas investors to report to. This gets you hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.
Franchise owners also benefit from:
- Eight-day intensive induction covering compliance, operations, finance, and marketing
- Inclusion in the National Marketing Fund, delivering a total of over 37 million impressions in year one
- Corporate branding package for stationery, marketing literature, clothing and vehicle livery
- Marketing launch package with website creation, PR, social media setup, Sky TV advertisement, and signage
- Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
- Professional memberships and first year’s regulatory body registration and UKHCA membership
- Seven-year licence with the automatic right to renew at no added cost
- Exclusive UK territory with the ability to expand
- Constructive quality audits and scheduled review visits
- Enquiry handling training for office staff
- Ready to use technology, compliance and care planning tools
- Peer mentoring and regular network events
Who we are looking for
Our franchise owners come from many different backgrounds, some with business experience, others without. You also do not need care expertise. You will complete a full onboarding programme with an Onboarding Manager. You will then work with a dedicated Regional Support Manager and a Quality Manager who understand your territory and your goals.
What matters most is that you share our values, have the drive to build a business and the commitment to lead a team.
The Investment
Our franchise package and license costs £39,950 + VAT. You will require a minimum of £36,000 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.
Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £120,000.
Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.
Your profits matter to us too! That’s why we still have one of the lowest advice and support fees at 4.5% + contribution into a National Marketing Fund.
Caremark is more than a business. If you want to make a difference in your community while building a secure future for your family, we would love to explore it with you.
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Inspirational Independence Day:
Caremark urges over 60s to plan for independence as reports state 4.3 million lose motivation for their passions
Leading UK provider of home care Caremark is celebrating its inspirational customers and urging over 60s to maintain their independence amidst reports that 4.3 million feel less motivated to do the things they once enjoyed1.
Research shows that many older people find it difficult to take part in services or activities that could help maintain their independence, and consequently suffer with their mental wellbeing2. Those who live alone, have health issues or an age-related disability are among those at risk of a decline in their independence2. By actively facilitating independence, Caremark staff are witnessing customers return to activities they once enjoyed.
Rob Driscoll, Care Assistant at Caremark Wandsworth, discusses the impact independence has on a particular customer’s wellbeing:
“Giles is a customer that I’ve been working with for over eight years. He’s unable to talk and uses a wheelchair due to a brain injury acquired from a serious car accident some 30 years ago. I help with all manner of activities that keep this intelligent man as independent as possible. Aside from personal care and meal prep, we play Scrabble and visit the theatre, museums, galleries, and restaurants, and have trips into the countryside - I’ve even accompanied him abroad to make sure he gets the right care.
“With encouragement and by being able to enjoy the things that he used to with his care plan, Giles stays engaged and having his independence has improved his quality of life immeasurably. Next, he’s going to the British Summer Time concert in Hyde Park which he’s really been looking forward to!”
Indi Panagoda from Caremark Chiltern & Three Rivers please relays a positive story of routine for one of their oldest customers:
“Margaret is 106 and lives an independent life despite her mobility issues. Although she can’t walk or cycle everywhere like she used to, her care team ensures she has support to get out and about. The simple things like going shopping or having a birthday lunch out are all possible with extra assistance and these are activities that Margaret and the team look forward to – it makes us all happy.”
David Glover, joint CEO of Caremark, comments:
“Removing the assumption that those who require care can't live an independent life is vital for fostering a society that truly values and respects those of all ages and abilities. Independence is not just a matter of personal freedom; it significantly enhances mental health, wellbeing, and overall quality of life. By supporting independence, we can also help reduce the strain on hospitals and healthcare facilities which are often overwhelmed by preventable conditions exacerbated by inactivity and isolation.
“Encouraging those over 60 who are at risk of declining independence to stay active and engaged in their passions is more critical than ever. At Caremark, we see firsthand how facilitating independence can transform lives. Our staff have witnessed customers like Giles and Margaret re
gain their enthusiasm for life, participating in activities that bring them joy and purpose. These stories, among many others, are a testament to the profound impact that supporting independence can have on an individual's quality of life.”
Brilliant team at the Franchise Support Centre and improving all the time. I do feel supported and when I need help the team are helpful and responsive. I have a good relationship with my Regional Support Manager.
Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, shouldn’t be running their own business!”
We had a few companies which we were exploring however the values and ethos is what drew us to Caremark. We also took feedback from our friends who were part of the Caremark group already which backed up our decision to join Caremark.
I chose Caremark because of the brand name. Caremark is nationally known and I also like its mission statement which is to achieve greatness in the provision of domiciliary care throughout the UK. I found out during the initial consultation that Caremark has in place an excellent support package for all its Franchisees and that is something you don't really get with other Franchise companies.”
We enjoy a healthy financial bottom line, in a long-term sustainable sector, however, the real deal is that we make such a huge impact on many vulnerable people in our community. It’s very, very rewarding!”
It is important for any franchisor to quickly recognise weaknesses in their franchise owners and help them grow and develop in those areas. After all, one of the reasons we bought into a franchise was for the guidance and support the franchisor can provide. I believe Caremark, through personal experience, are well placed to recognise these issues in new franchise owners.
If you were to ask me what I was doing right, then the only thing that I can say is that in our business there is no formula for success except perhaps an unconditional acceptance of the Caremark system and what this brings. Caremark is the best investment I have ever made and I would like to share that belief with the rest of the network.
We have worked together for the past 10 years at Oldham local authority within children, young people and families directorate. Having previously considered other franchisors within the domiciliary care sector, we came to the decision that Caremark was the one for us. This was due to the quality and professionalism shown at every level of the organisation.
Caremark | Julie Oommen
Caremark Case Study | Charles Folkes
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Caremark Case Study | David and Caroline Balmer
Why choose Caremark to invest in a care franchise
