Join the largest privately-owned UK home care franchise, built on real care and award-winning support.
Come and join Caremark - the REAL care company!
Winner of the BFA Franchisor of the Year 2025 and ranked 5th in the Elite Franchise Top 100, Caremark is a trusted leader in a sector that is essential and resilient.
We are now the largest privately-owned home care franchisor in the UK. Across more than 150 offices in the UK and Ireland, our UK offices alone deliver over 135,000 hours of home care each week, supporting thousands of families and creating meaningful jobs.
For us, real care means putting people first. All people. Whether that is our customers, our care teams or our franchise owners, we are committed to providing the very best support, respect and integrity at every step.
With an ageing population and more families choosing care at home, demand for quality providers keeps rising. It is a smart choice for owning a franchise and building a profitable future with purpose.
Why Caremark?
Founded by a care professional, Caremark has grown on the principle of care before commercialism. When you put people first, financial success naturally follows.
Our model is proven and offers stability and scale, with a £165m network turnover in 2025, and top-performing offices reaching £6m–£11m annually. You have access to the entire home care market, serving both private customers and local authority contracts. Plus, with 87% of offices rated as good or above by the CQC, and a group score of 9.3 on Homecare.co.uk, your business will be trusted from the very start.
We still have one of the lowest Advice and Support Fees in the industry at 4.5%. We can do this because we are wholly UK-owned with no overseas investors to report to. This gets you hands-on support from a 40-person Franchise Support Centre, which includes named specialists for onboarding, marketing, compliance, accounting, technology, and finance. The 1:2.5 support ratio clearly indicates who to contact and when.
Franchise owners also benefit from:
- Eight-day intensive induction covering compliance, operations, finance, and marketing
- Inclusion in the National Marketing Fund, delivering a total of over 37 million impressions in year one
- Corporate branding package for stationery, marketing literature, clothing and vehicle livery
- Marketing launch package with website creation, PR, social media setup, Sky TV advertisement, and signage
- Auto-enrolment onto the nine-month High Performers Leaders programme, accredited by the Institute of Leaders
- Professional memberships and first year’s regulatory body registration and UKHCA membership
- Seven-year licence with the automatic right to renew at no added cost
- Exclusive UK territory with the ability to expand
- Constructive quality audits and scheduled review visits
- Enquiry handling training for office staff
- Ready to use technology, compliance and care planning tools
- Peer mentoring and regular network events
Who we are looking for
Our franchise owners come from many different backgrounds, some with business experience, others without. You also do not need care expertise. You will complete a full onboarding programme with an Onboarding Manager. You will then work with a dedicated Regional Support Manager and a Quality Manager who understand your territory and your goals.
What matters most is that you share our values, have the drive to build a business and the commitment to lead a team.
The Investment
Our franchise package and license costs £39,950 + VAT. You will require a minimum of £36,000 of your own capital to invest and working capital of around £73,000 for your first year’s running costs.
Caremark has a strong relationship with the major banks, who will consider lending 70% of the total investment of approximately £120,000.
Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.
Your profits matter to us too! That’s why we still have one of the lowest advice and support fees at 4.5% + contribution into a National Marketing Fund.
Caremark is more than a business. If you want to make a difference in your community while building a secure future for your family, we would love to explore it with you.
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Caremark earns two finalist spots at the British Franchise Association Awards 2024
Caremark, a leading provider of UK home care, has just secured its position as a finalist for two separate awards at the 35th annual BFA HSBC UK British Franchise Association Awards.
On 15th July, the BFA announced that Caremark is up against only four other companies for the Business Transformation award, and that Graham Precious, Managing Director of Caremark Hull & East Riding, is one of six individuals to go head-to-head for the title of Franchisee Trailblazer.
Widely recognised as the UK’s self-regulatory body for franchising, the BFA launched a new Business Transformation category award for 2024, which considers innovative approaches and effective strategies that have led to significant advancements and long-term success.
Driven by its commitment to improving lives each year, Caremark has implemented enterprising changes over the last couple of years, which have earned the franchise its position as a finalist and subsequently resulted in an increase of 26.1% in network turnover (YTD April 2024). Caremark’s notable accomplishments include a strong focus on ethics and its ESG policy; new in-depth training programmes, mentoring and enhanced central support; a new CRM to streamline communications; a focus on positive workplace culture; and a new service that empowers earning potential in the early days of business.
Nominated for the BFA’s Franchisee Trailblazer award, Managing Director of Caremark Hull & East Riding, Graham Precious, has made it to the final six with his outstanding leadership and an innovative approach. Under his guidance, the business has achieved a rolling 12-month turnover of £8.4M with a gross profit of 32% for the financial year ending in March 2024. Other reasons for reaching the final include embracing forward-thinking initiatives such as an in-house bid-writing team, introducing an e-bike scheme for staff, investing in new technology, excellent internal quality audit scores, and winning the Hull People in Business Award for First Class Service across Hull and East Riding in 2023.
Joint CEO of Caremark, David Glover, expressed his delight at making the finals:
“Being named a finalist by the BFA recognises our dedication to improving the business as a whole. Caremark has been a sleeping giant that’s been brought into the 21st century, but these changes haven’t just happened overnight. We have an incredibly talented team at the Franchise Support Centre, and this accolade is down to their consistent hard work and our committed franchises, which have fully embraced improvements.
“It’s extremely satisfying to see all our efforts making a difference – it’s been evident with stronger levels of engagement with our franchise owners and record attendance at our latest annual conference. These closer working relationships have resulted in customer numbers increasing by 12%, staff numbers rising by 23%, and our turnover rocketing.”
Continuing, David commented on Graham Precious’s nomination for the Franchisee Trailblazer Award:
“It’s the icing on the cake that Caremark Hull & East Riding is also a finalist - but not a surprise! Graham has dedicated himself to nurturing a positive workplace culture centred around personal growth, which is undoubtedly why his staff retention rate is 42% above the network average. His commitment to developing the wider network shines through with his dedicated mentorship, idea generation and contribution and openness to embrace new initiatives. It’s a perfect franchisor/franchisee relationship.”
Winners will be announced at a black-tie dinner and awards ceremony held in Telford on Thursday 7th November 2024.
Brilliant team at the Franchise Support Centre and improving all the time. I do feel supported and when I need help the team are helpful and responsive. I have a good relationship with my Regional Support Manager.
Watching the bank account grow is just a fantastic feeling. Anybody that doesn't tell you that, shouldn’t be running their own business!”
We had a few companies which we were exploring however the values and ethos is what drew us to Caremark. We also took feedback from our friends who were part of the Caremark group already which backed up our decision to join Caremark.
I chose Caremark because of the brand name. Caremark is nationally known and I also like its mission statement which is to achieve greatness in the provision of domiciliary care throughout the UK. I found out during the initial consultation that Caremark has in place an excellent support package for all its Franchisees and that is something you don't really get with other Franchise companies.”
We enjoy a healthy financial bottom line, in a long-term sustainable sector, however, the real deal is that we make such a huge impact on many vulnerable people in our community. It’s very, very rewarding!”
It is important for any franchisor to quickly recognise weaknesses in their franchise owners and help them grow and develop in those areas. After all, one of the reasons we bought into a franchise was for the guidance and support the franchisor can provide. I believe Caremark, through personal experience, are well placed to recognise these issues in new franchise owners.
If you were to ask me what I was doing right, then the only thing that I can say is that in our business there is no formula for success except perhaps an unconditional acceptance of the Caremark system and what this brings. Caremark is the best investment I have ever made and I would like to share that belief with the rest of the network.
We have worked together for the past 10 years at Oldham local authority within children, young people and families directorate. Having previously considered other franchisors within the domiciliary care sector, we came to the decision that Caremark was the one for us. This was due to the quality and professionalism shown at every level of the organisation.
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Why choose Caremark to invest in a care franchise
