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Trends and Facts About Sushi Franchises

Sushi: those delectable, delicate, bite-size morsels of nutritious deliciousness. Fresh as the sea and light as a feather.

For people on diets, sushi offers a surprising boon. Filling, tasty, and super-satisfying, sushi offers the low-calorie lunch alternative to sandwiches that keeps you full all afternoon.

This makes sushi franchises such an appealing proposition: sushi is fast becoming one of the UK’s favourite choices for healthy lunches that feel like a treat.

However:

People often get confused: they think that sushi HAS to include raw fish.

The word "sushi" refers to the rice (not the fish) which is seasoned with vinegar. Raw fish isn't necessarily a required ingredient.

There's a plethora of veggie and vegan sushi combinations that are delicious and healthy, as well as combinations that integrate cooked meats such as duck and chicken. So, there's something for everyone's palate.

Sushi franchises are popular in cities. But the idea of this Japanese delicacy isn't SO out there: sushi also finds a very welcome home in suburbia.

Franchising

Breaking through in any industry sector is difficult. Being an unknown quantity presents a significant number of barriers for customers. And if you’re introducing something like sushi to suburban high streets, unknown branding can be a killer to footfall.

Franchising offers the best of all worlds: a new business for investors to build and familiar branding that future customers recognise. Indeed, it's difficult to underestimate the value of a recognisable logo to promote your new business.

When you invest in a sushi franchise, you not only inherit the branding, you adopt the expertise of the parent company. You'll receive training to bring you and your staff up to expert level so that you can provide the very best; ensuring that your customers keep coming back.

As well as training, your sushi franchise parent company will offer a package of business guidance and HR support to make sure that you operate within necessary Health & Safety guidelines and in compliance with employment law.

Facts About Sushi Franchises

The UK's obsession with sushi just grows and grows. Even Tesco paired up with Yo! Sushi a few years ago to create a line that catered to growing demand.

In fact, sushi has become so popular they even offer sushi concessions at that most British of all holiday institutions - Butlins; alongside the Knobbly Knees contests, of course.

So, if sushi has penetrated British commercial populism to this extent, imagine the impact you could have on your suburban high street or your city catering unit.

Contrary to popular belief, sushi was first found in China - developed as a delicious fast food, using pickled fish. However, sushi found its way across the water to Japan in the 14th century, and they introduced rice vinegar into the mix; providing sushi's distinctive, addictive sourness.

As well as rice, one of the other principal ingredients includes nori (pressed, dried sheets of seaweed).

Sushi bars often feature a conveyor belt, adorned with freshly prepared sushi, sashimi (raw fish), and sweet treats; making a trip out to a sushi franchise an occasion as well as a delicious indulgence.

Franchising Vs Independent

Moneylenders and banks tend to favour the franchise model: the business model has been tried-and-tested, and the parent company can demonstrate years of profit, growth, and sustainability. The partnership, therefore, between franchisee and sushi franchise makes your new business infinitely more attractive to lenders.

Independent companies, on the other hand, set up their businesses without the support of established partners. They tend to struggle to achieve affordable lending due to an unproven business model.

Independent businesses are at an instant disadvantage in terms of market penetration. Franchisees benefit from instantly recognisable branding that contributes considerably to their curb-appeal, while independents need to gain consumer trust.

Almost half of all independent enterprises fold within the first three years of starting up as they struggle to recoup their initial investment.

Franchises often thrive from the moment they open; relying on familiar branding and a client base who already knows and loves the product.

Sushi Franchises

Explore our delectable selection of excellent sushi franchises, and get healthy snacks on your high street now!

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