Pizza outlets are one area of the franchising industry that just keeps on growing. With concerns over weight gain and health issue affecting the entire fast food sector, the pizza industry is leading the way by introducing healthier menu options than ever before, keeping ahead of the curve.
With the UK food and beverage sector worth over £30 billion each year, pizza lovers are making their voices heard by requesting healthier toppings. According to a recent report by Mintel:
Convenient location, price, speed of service and pizza variety are the four most important factors in determining the choice of a particular pizza restaurant, each with more than 80% agreement among Mintel respondents who have gotten pizza from a restaurant in the past month. *
At 38%, thin crust is the most-preferred crust among pizza restaurant-goers. Pan-style and thick crust are nearly even as the second favorite crust types (20% and 19%, respectively). When it comes to toppings, pepperoni is clearly on top at 67%, followed by mushrooms, sausage and onions (53%, 53% and 41%, respectively). Anchovies prove to be a little too fishy for most taste buds with only 5% of pizza patrons wanting them on their pie.*
The Pizza Industry By Numbers
12 - The estimated value (in billions of pounds) of the UK franchise industry
90 - Percentage of franchise units, including new businesses, that are profitable in the UK.
897 - The number of franchise systems in the UK in 2011
Food franchises include fast food, health food, pizza, sandwich shops, smoothie and juice bars, as well as restaurant franchises.
Pizza fast food franchise industry is one of the fastest growing sectors in the UK and Ireland, with pizza taking its place as a universally popular food among consumers.
UK is also expanding its consumption levels to become one of the most regularly eaten fast foods in the UK, with millions of pizzas being consumed every year!
Americans eat 100 acres of pizza per day, or 350 slices a second
Britons spend £1bn on oriental food takeaway, with outlets that emphasise fresh, healthy ingredients expanding.
Smoothies are also on the rise, as Britons are getting healthier. According to one news article, fruit smoothies are in! The Office of National Statistics calls it a growing "cafculture."
Home delivery and online ordering are key trends continuing to rise, with Dominos reporting $1bn in online sales this month.
*According to a 2012 Mintel Report on the Pizza Industry.