GoodOaks Homecare

“I’ve been in finance pretty much all my working life,” Bee explains. “Banking and corporate roles were my world. Care was never something I had considered.”

Like many aspiring business owners, Bee and her husband had already been exploring ways to build something of their own. But it was a personal experience that ultimately shaped their future.

“When my father-in-law became unwell, we saw the full spectrum of care. Some carers made a real difference, while others were simply there to do a job. That contrast really stayed with me.”

That experience sparked a desire to build a business that genuinely made a difference while also giving Bee the independence and flexibility that franchising can offer.

Why GoodOaks Homecare?

For Bee, franchising provided a supported route into business ownership, particularly when entering a completely new sector.

“We looked at a few care franchises and they just didn’t feel right. They were very sales driven and focused on money. It didn’t feel like people were at the heart of it.”

Her experience with GoodOaks Homecare stood out immediately.

“From the very first conversation, it was personable. They genuinely cared about who they were bringing into the business, not just the financial side.”

Launching a business in a new industry could have felt overwhelming, but Bee says the GoodOaks training and support network gave her confidence from the beginning.

“The onboarding was seamless. The training was intense, but in a good way. It never felt overwhelming and it gave me the confidence to get started.”

She also highlights the ongoing support from the wider franchise network and National Office team.

“Everyone is approachable. Whether it’s the National Office team or the Founders, you can always pick up the phone. You never feel like you’re on your own.”

Building a purpose-led business

Now running her South Warwickshire franchise, Bee is focused on delivering high-quality, person-centred homecare while building a compassionate and driven team around her.

“It’s not about growing quickly. For me, it’s about quality. That’s what will set us apart.”

Bee credits much of the business’s early success to the people around her, particularly Registered Manager Annette Dixon.

“Hiring Annette was the best decision I’ve made. She’s been incredible, and having the right people around you makes all the difference.”

One client interaction in particular reinforced why she chose this path.

“We had a client who was very anxious and had spoken to several care companies. She chose us because we took the time to listen and made her feel at ease. That meant everything.”

Women in franchising

Bee’s story reflects a growing number of women exploring franchising as a route into business ownership.

“I had just had my third child and was coming out of maternity leave. I needed something that gave me purpose while still being there for my family.”

Her advice to other women considering franchising is simple:

“Don’t be afraid to take that leap. You’re part of something bigger, you’ve got the support, the tools and the model. You can do it.”

For Bee, success goes beyond business growth.

“If I can help more people remain at home, comfortable and surrounded by the people they love, then I’ve done what I set out to do.”

Start your franchise homecare journey with GoodOaks

At GoodOaks Homecare, we support people from all backgrounds to build meaningful, values-led businesses through franchising. With expert training, ongoing support and a proven business model, you could take the first step towards building your own franchise homecare business.