Join a strong, trailblazing brand in a £50bn sector, led by a management team who share a solid background in building care businesses.
A well-resourced operation, committed to quality, innovation and working in partnership with our franchise partners. We enable our partners to start a profitable, sustainable and quality care business.
Why GoodOaks, Why Homecare?
Our business delivers quality care that enables people to be independent, safe and happy in their own homes. Unlike many franchises, because we directly run our own thriving GoodOaks office, we can innovate, test and implement improvements before rolling them out across our network.
This means less distractions and disruption for our franchise partners, so they can concentrate on growing and developing their business.
There is no Venture Capital here, we’re in it for the long haul. We are UK-owned and independent, without the overheads of a multinational corporation, meaning our franchise partners retain a greater portion of their hard earned cash.
The homecare market is constantly growing and is estimated to be worth over £8 billion per year. There’s never been a better time to start a homecare franchise, and we’ll support you every step of the way.
The more work you put in, the more profitable your business will be. Our model is based on a gross margin of 40%, and a net profitability of 15% once established. (Some franchise partners achieve much higher than this!)
The GoodOaks Way:
PEOPLE: We are our people. Our people share our values and form our culture. Our values are; Professionalism, Respect, Integrity, Dedication and Empathy. These are recognised in every person within the franchise network; from our Franchisors to the people walking through our client’s front doors every day. We recruit and reward our people based on their match with our PRIDE Values.
PARTNERSHIP: We believe in the power of partnership. From how we collaborate with our franchise partners, to how our care coordinators work with clients and their families, our partnership-led care approach empowers caring people to provide exceptional care.
PLANET: The homecare sector doesn’t like talking about its’ climate impact. Combining our data and national analysis, the homecare sector emits 484,000 of tonnes of CO2 every year.
We are the only Carbon Neutral homecare provider in the UK and year on year, we strive to be better.
Our franchise package
Training and Support
Receive award winning owner training that covers:
- CQC compliance and quality
- Employment law
- Financial management
- Digital marketing and PR
- Marketing and client acquisition
- Talent acquisition and retention
You’ll be immersed in each aspect of business development and quality care provision. From initial funding direction to CQC interview prep, we have an expert in place to ensure you understand what’s expected of you, and how to implement the training you receive into running and growing your business.
We provide recruitment and marketing tool-kits so you can hit the ground running, and work closely with you to smooth your path to success.
"We offer the best start-up training, care resources and marketing support. We’ll work with you directly to help you grow faster – whilst delivering quality care. And because we’re independent, you’ll retain a greater portion of your profits. You will be welcomed into the network and enjoy being part of GoodOaks – the trailblazing, next generation of homecare provision in the UK care sector."
Ben Ashton, Co-Founder, GoodOaks
Next Steps
Come and meet the team to find out more about GoodOaks and what makes us different.If a GoodOaks franchise sounds like an ideal opportunity for you, simply click the button below for more information.
GoodOaks Homecare conference reflects growing strength of franchise homecare sector
As demand for quality homecare continues to rise across the UK, one franchise network has been quietly building the foundations to meet it.
GoodOaks Homecare recently brought together more than 70 Franchise Partners and Registered Managers from across the country for its Annual Conference, themed around Scaling Excellence. The network has recorded four Good and one Outstanding CQC inspection results so far in 2026.
The conference, held at The Swan at Streatley, brought together representatives from across the network for a day of learning, collaboration and discussion. Attendees heard from keynote speaker Katie Bland on Strategic Relationship Building, alongside specialist sessions covering recruitment, compliance, technology and business growth. Roundtable discussions explored AI in care, recruitment and retention, and regulatory developments across the sector.
Ben Ashton, Co-Founder of GoodOaks Homecare, said:
“Events like this matter because homecare is a people business, and the challenges facing our sector are ones we're better equipped to tackle together. Workforce pressures, recruitment and retention, the role of technology and AI, compliance and sustainable business growth are all conversations our network is having openly and honestly. The more we share, learn from one another and raise our standards collectively, the better the experience is for the clients and families we're all here to support."
Founded by a former frontline carer, GoodOaks Homecare has grown into a national franchise network while maintaining a strong focus on care quality, compliance and the development of its Franchise Partners. The business supports Franchise Partners to build sustainable, locally rooted homecare businesses backed by established systems, training and operational support.
As the homecare sector continues to evolve, GoodOaks remains focused on raising standards, supporting the people who deliver care and helping more people across the UK to live well at home.
I decided to start my own business with GoodOaks because of their strong foundation and support system they have in place that’s built on experience and a shared commitment to care.
Selecting the right care franchise is critical. We are very fortunate in having GoodOaks. They showed us great commitment in the critical early days. From their directors through to all their key points of contact they have been friendly and supportive.
I would highly recommend them to anyone, a business like GoodOaks HomeCare should be recognised. I want to see the brand grow and grow with them.
Good Oaks Home Carers
Jose Rodriguez – Testimonial
Why Good Oaks Home Care?
