GoodOaks Homecare

Founded in 2011 by two care professionals, GoodOaks provides high quality visiting and live-in care to people in their own homes.

A well-resourced operation, committed to quality, innovation and working in partnership with our franchise partners. We enable our partners to start a profitable, sustainable and quality care business.

Why GoodOaks, Why Homecare?

Our business delivers quality care that enables people to be independent, safe and happy in their own homes. Unlike many franchises, because we directly run our own thriving GoodOaks office, we can innovate, test and implement improvements before rolling them out across our network.

This means less distractions and disruption for our franchise partners, so they can concentrate on growing and developing their business.

There is no Venture Capital here, we’re in it for the long haul. We are UK-owned and independent, without the overheads of a multinational corporation, meaning our franchise partners retain a greater portion of their hard earned cash.

The homecare market is constantly growing and is estimated to be worth over £8 billion per year. There’s never been a better time to start a homecare franchise, and we’ll support you every step of the way.


The more work you put in, the more profitable your business will be. Our model is based on a gross margin of 40%, and a net profitability of 15% once established. (Some franchise partners achieve much higher than this!)

The GoodOaks Way:

PEOPLE: We are our people. Our people share our values and form our culture. Our values are; Professionalism, Respect, Integrity, Dedication and Empathy. These are recognised in every person within the franchise network; from our Franchisors to the people walking through our client’s front doors every day. We recruit and reward our people based on their match with our PRIDE Values.

PARTNERSHIP: We believe in the power of partnership. From how we collaborate with our franchise partners, to how our care coordinators work with clients and their families, our partnership-led care approach empowers caring people to provide exceptional care.

PLANET: The homecare sector doesn’t like talking about its’ climate impact. Combining our data and national analysis, the homecare sector emits 484,000 of tonnes of CO2 every year.

We are the only Carbon Neutral homecare provider in the UK and year on year, we strive to be better.

Our franchise package

Training and Support

Receive award winning owner training that covers:

• CQC compliance and quality
• Employment law
• Financial management
• Digital marketing and PR
• Marketing and client acquisition
• Talent acquisition and retention

Our GOSTART training programme is the most comprehensive support package in the sector. Designed to get you up and running quickly and confidently, the programme covers our systems, start-up steps and ongoing support.

You’ll be immersed in each aspect of business development and quality care provision. From initial funding direction to CQC interview prep, we have an expert in place to ensure you understand what’s expected of you, and how to implement the training you receive into running and growing your business.

We provide recruitment and marketing tool-kits so you can hit the ground running, and work closely with you to smooth your path to success.

"We offer the best start-up training, care resources and marketing support. We’ll work with you directly to help you grow faster – whilst delivering quality care. And because we’re independent, you’ll retain a greater portion of your profits. You will be welcomed into the network and enjoy being part of GoodOaks – the trailblazing, next generation of homecare provision in the UK care sector."

Ben Ashton, Co-Founder, GoodOaks

Next Steps

Come and meet the team to find out more about GoodOaks and what makes us different.

If a GoodOaks franchise sounds like an ideal opportunity for you, simply click the button below for more information.