Join a strong, trailblazing brand in a £50bn sector, led by a management team who share a solid background in building care businesses.
A well-resourced operation, committed to quality, innovation and working in partnership with our franchise partners. We enable our partners to start a profitable, sustainable and quality care business.
Why GoodOaks, Why Homecare?
Our business delivers quality care that enables people to be independent, safe and happy in their own homes. Unlike many franchises, because we directly run our own thriving GoodOaks office, we can innovate, test and implement improvements before rolling them out across our network.
This means less distractions and disruption for our franchise partners, so they can concentrate on growing and developing their business.
There is no Venture Capital here, we’re in it for the long haul. We are UK-owned and independent, without the overheads of a multinational corporation, meaning our franchise partners retain a greater portion of their hard earned cash.
The homecare market is constantly growing and is estimated to be worth over £8 billion per year. There’s never been a better time to start a homecare franchise, and we’ll support you every step of the way.
The more work you put in, the more profitable your business will be. Our model is based on a gross margin of 40%, and a net profitability of 15% once established. (Some franchise partners achieve much higher than this!)
The GoodOaks Way:
PEOPLE: We are our people. Our people share our values and form our culture. Our values are; Professionalism, Respect, Integrity, Dedication and Empathy. These are recognised in every person within the franchise network; from our Franchisors to the people walking through our client’s front doors every day. We recruit and reward our people based on their match with our PRIDE Values.
PARTNERSHIP: We believe in the power of partnership. From how we collaborate with our franchise partners, to how our care coordinators work with clients and their families, our partnership-led care approach empowers caring people to provide exceptional care.
PLANET: The homecare sector doesn’t like talking about its’ climate impact. Combining our data and national analysis, the homecare sector emits 484,000 of tonnes of CO2 every year.
We are the only Carbon Neutral homecare provider in the UK and year on year, we strive to be better.
Our franchise package
Training and Support
Receive award winning owner training that covers:
- CQC compliance and quality
- Employment law
- Financial management
- Digital marketing and PR
- Marketing and client acquisition
- Talent acquisition and retention
You’ll be immersed in each aspect of business development and quality care provision. From initial funding direction to CQC interview prep, we have an expert in place to ensure you understand what’s expected of you, and how to implement the training you receive into running and growing your business.
We provide recruitment and marketing tool-kits so you can hit the ground running, and work closely with you to smooth your path to success.
"We offer the best start-up training, care resources and marketing support. We’ll work with you directly to help you grow faster – whilst delivering quality care. And because we’re independent, you’ll retain a greater portion of your profits. You will be welcomed into the network and enjoy being part of GoodOaks – the trailblazing, next generation of homecare provision in the UK care sector."
Ben Ashton, Co-Founder, GoodOaks
Next Steps
Come and meet the team to find out more about GoodOaks and what makes us different.If a GoodOaks franchise sounds like an ideal opportunity for you, simply click the button below for more information.
GoodOaks Homecare named top 20 homecare group in the UK as network continues to grow
GoodOaks Homecare, a nationally recognised homecare franchise network, has been named one of the homecare.co.uk Top 20 Large and Mid-size Home Care Groups in the UK for 2026, with a group rating of 9.5 out of 10 based on over 544 verified reviews from clients and their families.
The homecare.co.uk Top 20 is widely regarded as one of the most credible forms of recognition in the UK homecare sector, determined entirely by verified reviews from clients and their families. To be named in the Top 20 Large and Mid-size Home Care Groups, a provider must demonstrate consistent excellence across its entire network, not just in individual locations.
For GoodOaks Homecare, the result reflects the performance of over 30 locally owned and managed branches across England and Scotland, each run by a Franchise Partner with a direct stake in the quality of care their team delivers. It is a recognition built on the trust of hundreds of families, and on the standards that the network has worked hard to maintain as it has grown.
That commitment to quality is further evidenced by the network's regulatory performance. Five CQC inspections across GoodOaks Homecare branches in 2026 resulted in four Good ratings and one Outstanding, one of the rarest outcomes in regulated homecare and one achieved by fewer than 5% of providers.
Ben Ashton, Co-Founder of GoodOaks Homecare, said:
"This recognition is a real reflection of the care being delivered across our network, but more than that, it tells us that the people we support feel genuinely well cared for. That would not be possible without the care professionals across our network who bring skill, warmth, and real dedication to every single visit. That is what we set out to do when we started GoodOaks Homecare, and it is what we will keep working hard to get right."
GoodOaks Homecare's franchise model combines central systems, operational support, and a values-led culture with the accountability and local knowledge of owner-operated branches. Franchise Partners benefit from the GoodOaks Academy training programme, The GoodOaks Way operational framework, dedicated marketing and PR support, and access to a network of experienced peers.
The network is continuing to grow, with new franchise territories available across England and Scotland.
I decided to start my own business with GoodOaks because of their strong foundation and support system they have in place that’s built on experience and a shared commitment to care.
Selecting the right care franchise is critical. We are very fortunate in having GoodOaks. They showed us great commitment in the critical early days. From their directors through to all their key points of contact they have been friendly and supportive.
I would highly recommend them to anyone, a business like GoodOaks HomeCare should be recognised. I want to see the brand grow and grow with them.
Good Oaks Home Carers
Jose Rodriguez – Testimonial
Why Good Oaks Home Care?
