Join a strong, trailblazing brand in a £50bn sector, led by a management team who share a solid background in building care businesses.
A well-resourced operation, committed to quality, innovation and working in partnership with our franchise partners. We enable our partners to start a profitable, sustainable and quality care business.
Why GoodOaks, Why Homecare?
Our business delivers quality care that enables people to be independent, safe and happy in their own homes. Unlike many franchises, because we directly run our own thriving GoodOaks office, we can innovate, test and implement improvements before rolling them out across our network.
This means less distractions and disruption for our franchise partners, so they can concentrate on growing and developing their business.
There is no Venture Capital here, we’re in it for the long haul. We are UK-owned and independent, without the overheads of a multinational corporation, meaning our franchise partners retain a greater portion of their hard earned cash.
The homecare market is constantly growing and is estimated to be worth over £8 billion per year. There’s never been a better time to start a homecare franchise, and we’ll support you every step of the way.
The more work you put in, the more profitable your business will be. Our model is based on a gross margin of 40%, and a net profitability of 15% once established. (Some franchise partners achieve much higher than this!)
The GoodOaks Way:
PEOPLE: We are our people. Our people share our values and form our culture. Our values are; Professionalism, Respect, Integrity, Dedication and Empathy. These are recognised in every person within the franchise network; from our Franchisors to the people walking through our client’s front doors every day. We recruit and reward our people based on their match with our PRIDE Values.
PARTNERSHIP: We believe in the power of partnership. From how we collaborate with our franchise partners, to how our care coordinators work with clients and their families, our partnership-led care approach empowers caring people to provide exceptional care.
PLANET: The homecare sector doesn’t like talking about its’ climate impact. Combining our data and national analysis, the homecare sector emits 484,000 of tonnes of CO2 every year.
We are the only Carbon Neutral homecare provider in the UK and year on year, we strive to be better.
Our franchise package
Training and Support
Receive award winning owner training that covers:
- CQC compliance and quality
- Employment law
- Financial management
- Digital marketing and PR
- Marketing and client acquisition
- Talent acquisition and retention
You’ll be immersed in each aspect of business development and quality care provision. From initial funding direction to CQC interview prep, we have an expert in place to ensure you understand what’s expected of you, and how to implement the training you receive into running and growing your business.
We provide recruitment and marketing tool-kits so you can hit the ground running, and work closely with you to smooth your path to success.
"We offer the best start-up training, care resources and marketing support. We’ll work with you directly to help you grow faster – whilst delivering quality care. And because we’re independent, you’ll retain a greater portion of your profits. You will be welcomed into the network and enjoy being part of GoodOaks – the trailblazing, next generation of homecare provision in the UK care sector."
Ben Ashton, Co-Founder, GoodOaks
Next Steps
Come and meet the team to find out more about GoodOaks and what makes us different.If a GoodOaks franchise sounds like an ideal opportunity for you, simply click the button below for more information.
GoodOaks Homecare unite across the UK to support Dementia UK in 2025
GoodOaks Homecare, a leading provider of quality visiting and live-in homecare across the UK, is proud to announce that its entire franchise network will be supporting Dementia UK throughout 2025.
The nationwide initiative will see every GoodOaks office taking part in a year-long campaign of fundraising, raising awareness of the charity, and education to support families living with dementia.
The decision to support Dementia UK – the dementia specialist nursing charity, was made unanimously across the GoodOaks network. Many of the organisation’s clients are living with dementia, and care teams see first-hand the impact the condition has on individuals, families, and carers.
Throughout 2024/5 the network has championed their own You Are Not Alone campaign, designed to provide resources and support to help worried family carers and their loved ones. This sits in line with their commitment to support Dementia UK, who do so much to help people throughout the UK.
“Dementia is a condition that touches so many lives, including those of our clients and their families,” said Ben Ashton, Director of GoodOaks Homecare. “We wanted to come together as a national network to make a meaningful difference and support the amazing work Dementia UK is doing.”
A growing challenge for the UK
The urgency of the cause couldn’t be clearer. As of 2025:
- There are now approximately one million people living with dementia in the UK
- Dementia was also the leading cause of death in the UK in 2023*
- Every three minutes, someone in the UK develops dementia - about the time it takes to boil a kettle.
Through this partnership, GoodOaks staff, clients, and communities will engage in a wide range of local fundraising activities - from coffee mornings and sponsored walks to dementia-friendly community events - all aimed at supporting Dementia UK’s vital services, such as their Admiral Nurse helpline.
A community-driven effort
The campaign is not just about raising money - it’s about raising awareness and starting conversations. GoodOaks care teams receive dementia training as part of their core development, and throughout 2025, the company will also be sharing stories and resources to help local communities better understand dementia and support those living with it.
“We’re proud to be part of something bigger,” said Ben, “Every cup of tea poured at a fundraiser, every step taken at a walk - it all adds up to greater understanding, earlier diagnosis, and better support.”
Daisy Wilson, Corporate Partnerships Lead at Dementia UK said, "We're grateful to the GoodOaks Homecare team for their efforts to raise funds and awareness for Dementia UK. This year-long, nationwide activity will help our dementia specialist Admiral Nurses deliver crucial support to people affected by the condition when they need it most."
*Source: www.alzheimersresearchuk.org/news/dementia-is-the-uks-biggest-killer-we-need-political-action-to-save-lives/
I decided to start my own business with GoodOaks because of their strong foundation and support system they have in place that’s built on experience and a shared commitment to care.
Selecting the right care franchise is critical. We are very fortunate in having GoodOaks. They showed us great commitment in the critical early days. From their directors through to all their key points of contact they have been friendly and supportive.
I would highly recommend them to anyone, a business like GoodOaks HomeCare should be recognised. I want to see the brand grow and grow with them.
Good Oaks Home Carers
Jose Rodriguez – Testimonial
Why Good Oaks Home Care?
