It starts with a cup of coffee. Damn Fine Coffee™.
A very high-quality range of products and excellent customer service are at the core of our success, but there’s a great deal more to what we want to achieve together.
WE ARE ON A MISSION TO PROVIDE DAMN FINE COFFEE™ TO AS MANY PEOPLE AROUND THE WORLD AS POSSIBLE.
What does that mean? Well, for us, it means not just creating a great product, but living it, learning it, and loving it. We taste every blend and roast ourselves to really understand its character, and ensure our coffee is treated with the love and respect it deserves at every step on its journey.
Our mission also means creating a space in the local community where customers from all walks of life can come together and share in this experience. Places defined by their stylish décor and welcoming atmosphere where customers can enjoy either a quiet break away from a busy day, or a lively meet-up with friends and colleagues. They are the heart and soul of their local community.
We’ve just opened our 17th site in 2024 (with more in planning stages), only 7 years after we fully committed to expanding the company (including the two years of lockdowns and partial openings). From the very first day, opening the doors of our flagship site in 2015, we have always had big ambitions to see our beloved brand being appreciated around the globe.
What Makes Us Special?
Every store is designed and operated around 3 core principles: coffee, community and ambition.
1. IT STARTS WITH A CUP OF COFFEE, DAMN FINE COFFEE™.
Coffee is at the core of everything we do. This humble cup of joy is responsible for making each day a little brighter for our customers, our team and our communities. From the farms and cooperatives where our coffee is grown, to a customer’s first sip at home or at one of our stores, every chapter in the story of our coffee is about delivering an exceptional standard of taste and experience. We call this standard Damn Fine Coffee™.
2. COFFEE CREATES COMMUNITY
Our stores are embedded into the communities we open in, more so than the idealised “third space” – they are naturally places to connect, to work, to recharge or simply to spend time. We have locations spanning education, culture, residential, office and creative sectors, each has its own identity and builds community in a unique way, but together they provide safe, welcoming spaces filled with care and Damn Fine Coffee™.
3. COMMUNITY INSPIRES AMBITION
92 Degrees Coffee is more than just a coffee shop, we are a brand built on wild ambitions and a fierce determination to help people achieve success – however they define it. The communities that we have built across the country, including our headquarters and roastery in Liverpool, are driven by our mission to provide Damn Fine Coffee™ to as many people around the world as possible.
Building an ethical business, in a sustainable way
We’ve always wanted to do business the right way. Yes, this is a model designed to be very profitable and rewarding for both our businesses, but it’s also one that is built around very strong values. We run a great business, without compromising. We are climate conscious and we look after the people we work with. We will support you to do the same. We want to share our values with you, and help you weave them into your business to achieve success.
Our Ideal Partners
We are open and flexible about the kind of people we want to join us in growing 92 Degrees, by partnering with us as a franchisee. We have seen time and again how valuable different perspectives and skills can be to our company. Likewise, we don’t think you must have a strict set of skills to succeed with us, they will come with our training and support over time.
Some experience in F&B or hospitality is welcome but, at the same time, 92 Degrees Coffee is committed to doing things differently. We would value partners who have strong operational experience, but this doesn’t necessarily need to be in this sector.
More than anything else, it is the right kind of person, with the right attitude and ambition, that we most value as our partners.
Training & Support
Our comprehensive training plan will give you the best possible start in your new business, whether working “hands-on” in the business, or overseeing operations and employing a manager in each outlet.
Your training starts at our HQ & Roastery in Liverpool and will be a mix of classroom-based and practical learning, with time spent in our mock-up coffee shop, roastery and tasting room.
Once you’ve completed the basics, you (or your store manager/delegated official) will attend an on-the-job training programme in an existing outlet.
When your training ends, we’ll work closely with you to produce a business plan for your first year of trading. You’ll be in control, but we will use all our experience to help you grow, develop, and maximise your potential returns.
We’ll be close at hand during your critical opening weeks, and will visit you regularly during the first year. We’re also just a phone call or email away during our partnership, for help or advice. You, and your team, will also have access to any additional training that becomes available.
Your Investment
The initial fee for becoming a partner in a 92 Degrees Coffee franchise is just £20,000 (plus VAT), and there are three levels of opportunity:
- Single-Unit Starters - Once you have your first location set-up, there’s nothing to stop you expanding into multiple units in your local area.
- The Multi-Unit Investor - This option allows you to dive straight in with a plan to open multiple units across your chosen area, over the term of our agreement.
- The Kiosk Option – The kiosk option has proven to be incredibly popular at around just 30 sq. ft., with no tables and chairs. Read more HERE
Costs can vary depending on location, but we have a detailed breakdown based on our current outlets. We estimate the total required set-up costs, to open your first 92 Degrees coffee shop, to be around £164,235 + VAT.
Funding is available (subject to status) via the franchise department of most High Street Banks. Plus, there’s the Government-backed Business Start-Up Loan scheme which allows you to borrow up to £25,000 in order to start your business. This figure is double if you have two directors.
The earning potential of your franchise can vary a great deal depending on outlet size and location. However, based upon our existing operations, with a well-established store, you can reasonably expect to see a full return on your investment by Year 2. We’re happy to share more detailed financial modelling during further discussions.
The initial franchise agreement lasts for five years, which is renewable, subject to certain criteria being met by the franchisee and in agreement with the franchisor.
This is an unmissable opportunity to seamlessly blend passion, quality, and community into an unparalleled coffee experience, and transform your future. Contact Us Today!
Why these experienced business leaders choose 92 Degrees and what that means for you
In August 2025 we let you know about Simon & Sue Hedaux and their big plans to bring multiple 92 Degrees Coffee shops to the Midlands.
92 Degrees are very happy to say that all their plans are coming together, and they’re going to see some huge things in the near future as they bring some 'Damn Fine Coffee™ to locations all across the area.
Simon and Sue aren't just hitting the ground running - they're giving it their absolute all, buzzing with a clear vision for the future of coffee across the region.
As founders of their own business consultancy firm, Simon and Sue have spent years helping major UK retail brands optimise their operations and drive growth. With hundreds of coffee franchises to choose from, they could have partnered with anyone. So why did two seasoned business consultants choose 92 Degrees?
What sets the 92 Degrees franchise apart isn't just the coffee, it's the complete package.
What’s really significant about Sue and Simon is that they’re not just coffee lovers, but experienced business owners, too, and the 92 Degrees franchise hit the mark with them on both those counts.
As they plan to open multiple sites, they’ve appointed a head of operations, Nick, who just completed his training at the 92 Degrees HQ in Liverpool earlier this month. His week wasn’t spent in boardrooms or classrooms, he was hands-on learning every aspect of the business in the franchise’s very own mock-up café.
Nick mastered coffee roasting, perfected the entire menu, and even tackled the less glamorous, but just as essential tasks, such as deep-cleaning the equipment. As he put it "What a week! I spent last week immersed in the world of 92 Degrees Coffee, at their Liverpool HQ for my franchisee induction. It was an incredible experience.
"I truly got to see the complete operation, “from bean to cup.” This wasn't just classroom learning - I rolled up my sleeves and took on a variety of tasks that form the backbone of this fantastic brand. It gave me an unparalleled understanding and a profound respect for the commitment to quality that goes into every single cup. It’s clear why their slogan is "Damn Fine Coffee. I'm leaving feeling energised, fully equipped, and more excited than ever to bring the 92 Degrees Coffee experience to my community."
This is exactly the kind of comprehensive support that caught Simon and Sue's attention. As Sue explained:
“Joining the 92 Degrees family is a natural next step for us. We believe in building strong, efficient operations that deliver exceptional value, and we’re looking forward to replicating that success in the dynamic world of coffee. Our goal is to establish a strong presence throughout the Midlands and beyond, creating favourite, local spots for coffee lovers.”Here’s what Gerard from 92 Degrees had to say about it all, “It’s been an exciting journey to reach this point, and what’s ahead for our brand and the future of franchising feels next level. Jack and I are absolutely over the moon to be welcoming new franchise partners into the 92 Degrees family.
It’s been a real pleasure getting to know our franchisees, especially working closely with Nick Crutchley of Ketch & Co. During this week, he’s really discovered exactly what Damn Fine Coffee™ means - from bean to cup.
We can’t wait to see these new stores come to life, but this milestone has been one to savour. Watch this space.”
Here's what this means for you:
When experienced business leaders see something really special in an opportunity, it's worth paying attention. It means there’s a whole lot more going on here than just another coffee concept.
They're seeing a modern, people-first approach to franchising. A brand that invests deeply in proper training and ongoing support. A business model built around genuine community connection and, of course, Damn Fine Coffee™!
Are you ready to discover what Simon and Sue already know?
Whether you’re an experienced multi-unit investor looking for the next big thing, or an aspiring first-time business owner, there’s plenty to talk about. Just click the button at the bottom of this email to get in touch and schedule a call.
92 Degrees is Franchising
