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Auntie Anne's

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Start an Auntie Anne's Franchise

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Auntie Anne's - A Golden Opportunity. Find success with the world’s largest pretzel bakery franchise. Be part of an expanding global brand.

The Franchise Opportunity

It all started in 1988 when ‘Auntie’ Anne Beiler started selling handmade pretzels and fresh lemonade at a Pennsylvania farmer’s market. Our pretzels are world famous, and for good reason - they are the best! Every single Auntie Anne’s Pretzel is made from scratch on site and is sold within 30 minutes of coming out of the oven. This guarantee allows us to be completely confident in our product.

AUNTIE ANNE’S IS NOW THE LARGEST HAND ROLLED SOFT PRETZEL FRANCHISE IN THE WORLD. With 1900 stores spanning 25+ countries worldwide, the brand is well established with plans for significant growth.

In 2024 with exciting updates across all areas of the business and plans to open 6 new stores, and 90 new store openings planned over the next 10 years. We are thrilled to share our brand with new audiences. The brand is growing in strength as more sites open in prominent locations around the country and other markets around the world.

Reasons to Become a Franchisee


From our first meeting to your grand opening, our professional team of Head Office employees will manage the process for you.

There are not many food businesses where you can expect to operate with a Gross Margin in the region of 75-80%. We can share example accounts and sales once an NDA is signed.


Everyone knows the smell of freshly baked bread is something that can ignite strong cravings and desires in most people! In our locations, the smell of freshly baked pretzels is an irresistible calling to our customers. Our franchisees simply love seeing the expressions on their customer’s face when they receive their fresh out the oven pretzel, there really is nothing quite like it


A chance to earn between 10-20% EBITDA on average per year.


National marketing campaigns and local marketing support to help target your local customers.


Full operations and business training on how to run your store successfully.


Ongoing support with our team, operational reviews and mystery shopper visits to review all parts of the business.

Our Support

At Auntie Anne’s we work continuously to provide the best support for our franchisees in the following ways:

HEAD OFFICE: The Head Office team contain all the skill-sets to show you the ways to run a profitable business. Combined, we have over 50 years’ experience in franchising. Our operations team contains ex food and beverage managers and franchisees who know how to professionally run a food business.

SUPPLY CHAIN: Our network is supported by a one-stop shop supply chain who facilitate all of our stores and products.

FOCUS BRANDS: Auntie Anne’s worldwide is owned by Focus Brands Inc owner and operator of seven global food brands. Focus Brands is a leading developer of global, multi-channel food service brands and the international team has taken brands to over 60 countries. They support their brands in a number of ways including operational best practices, research and innovation and professional marketing assets and campaigns.

TRAINING: Every franchisee must complete a thorough training course which takes place at the Head Office and in your store once built. This course takes you through operations training, marketing, HR and general business practices. We have a fully equipped training kitchen at our Head Office meaning your pretzel rolling skills will be perfected by the time your store is ready to open!

Franchisee Requirements

Most of our franchisees do not have previous catering or retailing experience. The most successful franchisees are entrepreneurial, owner/operators and have excellent people skills. Our franchisees have exceptional attention to detail and follow the Auntie Anne’s operational procedures very precisely. We also encourage a good grasp/understanding of a P&L but can provide external training on this.

The heart of Auntie Anne’s success lies in our network of ambitious franchisee entrepreneurs, who have turned pretzel passion into successful businesses.

With franchise opportunities open, we are searching for aspiring business owners to join our network and be a part of our growth.

The Next Step

Don't miss out on this golden franchise opportunity. Simply fill out the below form to get on contact with a representative from the brand:

Auntie Anne's Financial Data
The following financial information was provided by Auntie Anne's to give you more information about the costs associated with a Auntie Anne's opportunity
Minimum Investment
Total Investment Required
£140,000 to £200,000
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Available Locations:
Single-unit opportunites available across the UK and Ireland
Business Type:
Minimum Investment:
Financing Assistance
3rd Party
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