It starts with a cup of coffee. Damn Fine Coffee™.
A very high-quality range of products and excellent customer service are at the core of our success, but there’s a great deal more to what we want to achieve together.
WE ARE ON A MISSION TO PROVIDE DAMN FINE COFFEE™ TO AS MANY PEOPLE AROUND THE WORLD AS POSSIBLE.
What does that mean? Well, for us, it means not just creating a great product, but living it, learning it, and loving it. We taste every blend and roast ourselves to really understand its character, and ensure our coffee is treated with the love and respect it deserves at every step on its journey.
Our mission also means creating a space in the local community where customers from all walks of life can come together and share in this experience. Places defined by their stylish décor and welcoming atmosphere where customers can enjoy either a quiet break away from a busy day, or a lively meet-up with friends and colleagues. They are the heart and soul of their local community.
We’ve just opened our 17th site in 2024 (with more in planning stages), only 7 years after we fully committed to expanding the company (including the two years of lockdowns and partial openings). From the very first day, opening the doors of our flagship site in 2015, we have always had big ambitions to see our beloved brand being appreciated around the globe.
What Makes Us Special?
Every store is designed and operated around 3 core principles: coffee, community and ambition.
1. IT STARTS WITH A CUP OF COFFEE, DAMN FINE COFFEE™.
Coffee is at the core of everything we do. This humble cup of joy is responsible for making each day a little brighter for our customers, our team and our communities. From the farms and cooperatives where our coffee is grown, to a customer’s first sip at home or at one of our stores, every chapter in the story of our coffee is about delivering an exceptional standard of taste and experience. We call this standard Damn Fine Coffee™.
2. COFFEE CREATES COMMUNITY
Our stores are embedded into the communities we open in, more so than the idealised “third space” – they are naturally places to connect, to work, to recharge or simply to spend time. We have locations spanning education, culture, residential, office and creative sectors, each has its own identity and builds community in a unique way, but together they provide safe, welcoming spaces filled with care and Damn Fine Coffee™.
3. COMMUNITY INSPIRES AMBITION
92 Degrees Coffee is more than just a coffee shop, we are a brand built on wild ambitions and a fierce determination to help people achieve success – however they define it. The communities that we have built across the country, including our headquarters and roastery in Liverpool, are driven by our mission to provide Damn Fine Coffee™ to as many people around the world as possible.
Building an ethical business, in a sustainable way
We’ve always wanted to do business the right way. Yes, this is a model designed to be very profitable and rewarding for both our businesses, but it’s also one that is built around very strong values. We run a great business, without compromising. We are climate conscious and we look after the people we work with. We will support you to do the same. We want to share our values with you, and help you weave them into your business to achieve success.
Our Ideal Partners
We are open and flexible about the kind of people we want to join us in growing 92 Degrees, by partnering with us as a franchisee. We have seen time and again how valuable different perspectives and skills can be to our company. Likewise, we don’t think you must have a strict set of skills to succeed with us, they will come with our training and support over time.
Some experience in F&B or hospitality is welcome but, at the same time, 92 Degrees Coffee is committed to doing things differently. We would value partners who have strong operational experience, but this doesn’t necessarily need to be in this sector.
More than anything else, it is the right kind of person, with the right attitude and ambition, that we most value as our partners.
Training & Support
Our comprehensive training plan will give you the best possible start in your new business, whether working “hands-on” in the business, or overseeing operations and employing a manager in each outlet.
Your training starts at our HQ & Roastery in Liverpool and will be a mix of classroom-based and practical learning, with time spent in our mock-up coffee shop, roastery and tasting room.
Once you’ve completed the basics, you (or your store manager/delegated official) will attend an on-the-job training programme in an existing outlet.
When your training ends, we’ll work closely with you to produce a business plan for your first year of trading. You’ll be in control, but we will use all our experience to help you grow, develop, and maximise your potential returns.
We’ll be close at hand during your critical opening weeks, and will visit you regularly during the first year. We’re also just a phone call or email away during our partnership, for help or advice. You, and your team, will also have access to any additional training that becomes available.
Your Investment
The initial fee for becoming a partner in a 92 Degrees Coffee franchise is just £20,000 (plus VAT), and there are three levels of opportunity:
- Single-Unit Starters - Once you have your first location set-up, there’s nothing to stop you expanding into multiple units in your local area.
- The Multi-Unit Investor - This option allows you to dive straight in with a plan to open multiple units across your chosen area, over the term of our agreement.
- The Kiosk Option – The kiosk option has proven to be incredibly popular at around just 30 sq. ft., with no tables and chairs. Read more HERE
Costs can vary depending on location, but we have a detailed breakdown based on our current outlets. We estimate the total required set-up costs, to open your first 92 Degrees coffee shop, to be around £164,235 + VAT.
Funding is available (subject to status) via the franchise department of most High Street Banks. Plus, there’s the Government-backed Business Start-Up Loan scheme which allows you to borrow up to £25,000 in order to start your business. This figure is double if you have two directors.
The earning potential of your franchise can vary a great deal depending on outlet size and location. However, based upon our existing operations, with a well-established store, you can reasonably expect to see a full return on your investment by Year 2. We’re happy to share more detailed financial modelling during further discussions.
The initial franchise agreement lasts for five years, which is renewable, subject to certain criteria being met by the franchisee and in agreement with the franchisor.
This is an unmissable opportunity to seamlessly blend passion, quality, and community into an unparalleled coffee experience, and transform your future. Contact Us Today!
What’s the perfect location for a 92 Degrees coffee shop?
You might be surprised…
But what does that kind of location look like for you?
Of course, it all depends on what you want to achieve, and what kind of business you see yourself owning, but that’s one of the things that makes the 92 Degrees franchise so impressive: it’s sheer versatility and ability to succeed everywhere and anywhere it goes. That’s one of the things that makes 92 Degrees so impressive. With more than 20 stores now open, they’ve already proven that great locations come in all shapes and sizes.
We have the large city centre locations, such as the flagship store in Liverpool, and the new locations planned by franchisees opening over the next few months. We even have some serious thought going into adding drive-thru locations! Check out Jack’s recent LinkedIn post for more info – maybe that’s something which could work for you?
"I believe we can create the UK’s first drive-thru coffee experience people actually look forward to…"
The image above is purely for inspiration purposes, but… right now, drive-thru coffee in the UK is predictable - same big brands, same average experience, same feeling of “just get me through this.”
At 92 Degrees Coffee, we see it differently. We see a big opportunity for us as a challenger brand to mix it up a little.
What if you could get Damn Fine Coffee™ without even leaving your car - quick, consistent, and still with that 92 Degrees energy? Team members treating you like regulars with a comfortable space to take some time away from the busy commute or long drive.
This isn’t just about serving coffee through a window. It’s about taking friction out of the ritual while keeping quality and connection at the heart of it.
It’s time for a new wave of coffee drive-thrus.
At the other end of the spectrum, we also have smaller outlets such as the one in Glasgow’s busy Queen Street Station. It’s only 30 square feet, but it’s one of their top-performing outlets. Proof that, when it comes to the coffee business, it’s not always about size - it’s about strategy.
In fact, train stations in particular are proving to be prime locations for 92 Degrees. After all, they are high footfall areas full of people. While not a new concept, of course, 92 Degrees is having the same impact in these locations as it is around the UK: sweeping away the tired old formats and bringing something new and exciting onto the scene. Customers want something different, and expect something better, than the old, big names can provide, and 92 Degrees is doing just that.
In fact, they have been so successful that the 92 Degrees team has put in a great deal of work to form an ongoing relationship with Network Rail and the team in charge of deciding which business can operate within their stations. They’ve impressed them, so much so in fact, that they have supplied them with a list of prime available locations, which I can also share with you once we’ve had a conversation.
And this is the remarkable thing about being part of a franchise like 92 Degrees. Finding a great location is probably the most important – and often most challenging – part of opening your own coffee business. However, with their extensive experience opening more than 20 locations UK-wide, their strong brand and excellent trading figures which both impress and reassure landlords and huge multi-site operators such as Network Rail.
It's the kind of power and profile you could never achieve on your own, and it’s one of the biggest benefits of being part of this franchise. This mix of formats - from high-street cafés and compact kiosks, through to next-gen drive-thrus - gives franchisees incredible flexibility to choose what works best for their goals, investment level, and lifestyle.
So, what would you like your future to look like?
Let’s talk and find out how a 92 Degrees franchise can help you make it a reality! Just click the button at the bottom to get in touch and schedule a call.
92 Degrees is Franchising
