It starts with a cup of coffee. Damn Fine Coffee™.
A very high-quality range of products and excellent customer service are at the core of our success, but there’s a great deal more to what we want to achieve together.
WE ARE ON A MISSION TO PROVIDE DAMN FINE COFFEE™ TO AS MANY PEOPLE AROUND THE WORLD AS POSSIBLE.
What does that mean? Well, for us, it means not just creating a great product, but living it, learning it, and loving it. We taste every blend and roast ourselves to really understand its character, and ensure our coffee is treated with the love and respect it deserves at every step on its journey.
Our mission also means creating a space in the local community where customers from all walks of life can come together and share in this experience. Places defined by their stylish décor and welcoming atmosphere where customers can enjoy either a quiet break away from a busy day, or a lively meet-up with friends and colleagues. They are the heart and soul of their local community.
We’ve just opened our 17th site in 2024 (with more in planning stages), only 7 years after we fully committed to expanding the company (including the two years of lockdowns and partial openings). From the very first day, opening the doors of our flagship site in 2015, we have always had big ambitions to see our beloved brand being appreciated around the globe.
What Makes Us Special?
Every store is designed and operated around 3 core principles: coffee, community and ambition.
1. IT STARTS WITH A CUP OF COFFEE, DAMN FINE COFFEE™.
Coffee is at the core of everything we do. This humble cup of joy is responsible for making each day a little brighter for our customers, our team and our communities. From the farms and cooperatives where our coffee is grown, to a customer’s first sip at home or at one of our stores, every chapter in the story of our coffee is about delivering an exceptional standard of taste and experience. We call this standard Damn Fine Coffee™.
2. COFFEE CREATES COMMUNITY
Our stores are embedded into the communities we open in, more so than the idealised “third space” – they are naturally places to connect, to work, to recharge or simply to spend time. We have locations spanning education, culture, residential, office and creative sectors, each has its own identity and builds community in a unique way, but together they provide safe, welcoming spaces filled with care and Damn Fine Coffee™.
3. COMMUNITY INSPIRES AMBITION
92 Degrees Coffee is more than just a coffee shop, we are a brand built on wild ambitions and a fierce determination to help people achieve success – however they define it. The communities that we have built across the country, including our headquarters and roastery in Liverpool, are driven by our mission to provide Damn Fine Coffee™ to as many people around the world as possible.
Building an ethical business, in a sustainable way
We’ve always wanted to do business the right way. Yes, this is a model designed to be very profitable and rewarding for both our businesses, but it’s also one that is built around very strong values. We run a great business, without compromising. We are climate conscious and we look after the people we work with. We will support you to do the same. We want to share our values with you, and help you weave them into your business to achieve success.
Our Ideal Partners
We are open and flexible about the kind of people we want to join us in growing 92 Degrees, by partnering with us as a franchisee. We have seen time and again how valuable different perspectives and skills can be to our company. Likewise, we don’t think you must have a strict set of skills to succeed with us, they will come with our training and support over time.
Some experience in F&B or hospitality is welcome but, at the same time, 92 Degrees Coffee is committed to doing things differently. We would value partners who have strong operational experience, but this doesn’t necessarily need to be in this sector.
More than anything else, it is the right kind of person, with the right attitude and ambition, that we most value as our partners.
Training & Support
Our comprehensive training plan will give you the best possible start in your new business, whether working “hands-on” in the business, or overseeing operations and employing a manager in each outlet.
Your training starts at our HQ & Roastery in Liverpool and will be a mix of classroom-based and practical learning, with time spent in our mock-up coffee shop, roastery and tasting room.
Once you’ve completed the basics, you (or your store manager/delegated official) will attend an on-the-job training programme in an existing outlet.
When your training ends, we’ll work closely with you to produce a business plan for your first year of trading. You’ll be in control, but we will use all our experience to help you grow, develop, and maximise your potential returns.
We’ll be close at hand during your critical opening weeks, and will visit you regularly during the first year. We’re also just a phone call or email away during our partnership, for help or advice. You, and your team, will also have access to any additional training that becomes available.
Your Investment
The initial fee for becoming a partner in a 92 Degrees Coffee franchise is just £20,000 (plus VAT), and there are three levels of opportunity:
- Single-Unit Starters - Once you have your first location set-up, there’s nothing to stop you expanding into multiple units in your local area.
- The Multi-Unit Investor - This option allows you to dive straight in with a plan to open multiple units across your chosen area, over the term of our agreement.
- The Kiosk Option – The kiosk option has proven to be incredibly popular at around just 30 sq. ft., with no tables and chairs. Read more HERE
Costs can vary depending on location, but we have a detailed breakdown based on our current outlets. We estimate the total required set-up costs, to open your first 92 Degrees coffee shop, to be around £164,235 + VAT.
Funding is available (subject to status) via the franchise department of most High Street Banks. Plus, there’s the Government-backed Business Start-Up Loan scheme which allows you to borrow up to £25,000 in order to start your business. This figure is double if you have two directors.
The earning potential of your franchise can vary a great deal depending on outlet size and location. However, based upon our existing operations, with a well-established store, you can reasonably expect to see a full return on your investment by Year 2. We’re happy to share more detailed financial modelling during further discussions.
The initial franchise agreement lasts for five years, which is renewable, subject to certain criteria being met by the franchisee and in agreement with the franchisor.
This is an unmissable opportunity to seamlessly blend passion, quality, and community into an unparalleled coffee experience, and transform your future. Contact Us Today!
Something big is brewing in the heart of the Midlands…and it’s not just the coffee
Things are seriously heating up at the 92 Degrees Coffee franchise, and we're not just talking about the recent heatwave.
With more than 1000 enquiries about opening a coffee shop, or chain of coffee shops, in partnership with the brand, we’ve even received some enquiries from overseas, with the franchise reaching the attention of potential investors in Europe and the US.
However, there's some really big news this week everyone is incredibly excited about!
This is what 92 Degrees founder Jack Brewitt had to say on LinkedIn:
“Today we had a lovely story in Propel Info about our amazing franchisees in the Midlands - Simon Hedaux and Sue Hedaux. When first meeting Simon and Sue, I was blown away by their knowledge of the industry. They've worked alongside some of the biggest retail businesses in the country and for them to see the opportunity with 92 Degrees Coffee is just incredible! We are so excited to be working with Simon and Sue, across the Midlands and beyond, supporting them open 10-15 locations over the coming years!I cannot wait to bring Damn Fine Coffee™ to new areas across the UK and one day internationally alongside our brilliant franchise partners!”
Jack Brewitt - Founder & CEO - 92 Degrees Group #DamnFineCoffee™
Both the team at 92 Degrees at HQ are ecstatic about the news, and rightly so!
The Midlands are about to taste some Damn Fine Coffee™ – is your neighbourhood next?
This is a major milestone for the 92 Degrees franchise. While it has already expanded to more than 20+ company owned locations, the brand is still pretty fresh as a franchise, having only launched the opportunity at the start of the year. It’s a clear sign of just how powerful the 92 Degrees business model is when it comes to attracting the very best!
Simon and Sue are anything but newcomers to when it comes to running a successful business. As founders of their own management consultancy business, they’ve worked with some of the biggest names in UK retail, helping dozens of brands across the country. Now, they’ve chosen 92 Degrees as their next venture.
Sue had this to say about their new journey: “Joining the 92 Degrees family is a natural next step for us. We believe in building strong, efficient operations that deliver exceptional value, and we’re looking forward to replicating that success in the dynamic world of coffee. Our goal is to establish a strong presence throughout the Midlands and beyond, creating favourite, local spots for coffee lovers.”
Sounds like we can expect huge things from Simon and Sue, so we’ll be sure to keep you up-to-date on how it’s all going.
Of course, the 92 Degrees franchise may be a fantastic opportunity for people like the Hedaux’s who have big ambitions for even bigger growth, but it’s also a great chance for people considering running their own business for the very first time, too. You don’t need to have their same high-level experience of business management, though any you do have would be a big advantage, of course.
The 92 Degrees franchise is all about empowering people to fulfil their true potential and help them be the best they can be. If you’ve got the ambition to be part of something bigger, are willing to learn, and to put in the hard graft to turn your dreams into a reality, this franchise can take you the rest of the way.
92 Degrees is about so much more than just finding people to help it grow to new locations – it’s about finding the right people.
This isn’t about selling coffee shops to anyone interested. It’s about building a network of passionate, values-driven people who want to build something great. People who are hands-on, who care about community, and who are excited to lead a team and grow a business with purpose.
The best part is: you won’t be doing it alone.
As a franchisee, you’ll be supported every step of the way: from setup and training, to locating your premises, marketing and operations. You get to run your own business, but with a proven system and brand behind you. That’s the real power of franchising done well.
Could you be the next, big 92 Degrees success story?
Why not find out! Click the button at the bottom of this email to get in touch and schedule a call so you can learn more about what’s involved and ask any questions you have.
92 Degrees is Franchising
