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The Alternative Board

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Are you a confident leader with a proven track record in business? Build your own consultancy with The Alternative Board

  • Chair regular peer advisory boards
  • Deliver 1:1 business coaching
  • Run consultancy projects
  • SLT development programmes

With a TAB franchise you can use your experience to REALLY help local business owners thrive.

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Why choose TAB to power your business…

Deliver far more
than just coaching

The business model is very clever, enabling
you to forge deep client relationships through your lucrative regular peer advisory boards. Becoming the trusted advisor of your clients enables you to target your business coaching, consultancy and development programmes very effectively and efficiently.

This is a booming market, proven to be
even more so through periods of uncertainty, which seems to be the world we live in today! The advisory boards and coaching deliver a solid regular recuring income, with the consultancy projects and development programmes on top.

Multiple income

Client relationships
average 4 years+

TAB is very cost-effective for clients, delivers them huge ongoing value, and is profitable for you – WIN:WIN. The result is a four-year plus average customer retention, which beats other dedicated business coaching, gym and home care franchises by a mile.

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Choose your TAB business journey

TAB Owner / SOLO  TAB Owner / SCALE UP
Build your own portfolio of local business owner clients, leveraging the TAB brand, systems, support and processes so you can focus on people and not paperwork.Move from working in your business to employing and directing your own facilitators and scale up your own business consultancy, an asset you can sell in the future.

Whichever route you take, starting your own business with the TAB franchise provides you with a proven roadmap to follow from the sector’s leading brand and a clear exit strategy. You’ll have professional content and collateral, proven systems, and ongoing personal guidance and support to call on at all times.

And you’ll be part of a close-knit network of collaborative fellow franchisees.

Join a community of like-minded business leaders

Our most successful franchisees are confident and compelling, people who care – leaders who enjoy the reward of helping business owners flourish. They utilise the power of the brand, systems, support and content to deliver ongoing value to business owners in their local area.

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“The business I have started helps me to achieve a lot of my personal goals. I won’t say it’s always been easy, but I have taken back control over my life and the rewards are certainly worth it. It’s one of the best decisions I’ve ever made.” - Elliot Rich, TAB York

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“It’s been challenging, but it’s been the most rewarding thing I have ever done. I like that I can work when it suits me.” - Tom Morton, TAB Harrogate

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“The values of TAB are very much around people. It’s about keeping one step ahead of the game and looking ahead and being able to see constant innovation. It’s a high calibre community.” - Helen Mill, TAB Aberdeenshire East & TAB Dundee

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“It gives me real independence, the opportunity to collaborate with great people and I’m in control of my own destiny. It is just as much about helping people to achieve their personal vision and improving their lives – a key driver for me.” -Dave McCartney, TAB Leeds North & Centre

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Leadership from a former franchisee who’s been in your shoes

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Our leader – Ed Reid – moved from being a franchisee to take over as franchisor with his business partner Mags Fuller back in 2017. Ed’s been sat right where you are now and knows the TAB journey personally – he’s committed to helping franchisees by sharing his experience. And Ed's original TAB business is still trading, the franchisee who purchased it has grown the business further too!

As UK franchisor we still run a few territories keeping our finger on the pulse and testing new initiatives, before developing further with the network.

We have been in the UK since 2009, but actually trace our roots back to the USA when in 1990 our founder first developed the business concept to share the power he had experienced of non-exec directors. There are now over 400 TAB franchisees serving over 5,000 business owners each month across 25 countries.

34 territories operating in the UK, 75+ available across the country

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“If you’ve been successful in your business career and you’re ready to enjoy the emotional and financial rewards of giving back, we look forward to exploring the TAB opportunity with you.” Ed Reid – TAB UK Franchisor

With very low overheads, this high margin business model delivers a regular income with an initial investment of £66,700, including comprehensive initial training and first-year marketing costs. Each high street bank with franchise specialisms knows the model well and provides funding packages appropriate to individual circumstances.

The Alternative Board Financial Data
The following financial information was provided by The Alternative Board to give you more information about the costs associated with a The Alternative Board opportunity
Minimum Investment
Total Investment Required
The Alternative Board News

The Art of Navigating Seasonal Peaks and Troughs

For businesses up and down the UK, the year's rhythm brings its own challenges and opportunities. Whether it's the Christmas rush for high street retailers, the summer surge for coastal hotels, or the daily lunchtime demand for sandwich shops, seasonality is a fact of life.

The Best Advice – and We All Know It…

Ed Reid, TAB UK co-owner, offers his advice for business owners.

We’re finalists in the Great British Entrepreneur Awards 2023

We are pleased to announce that The Alternative Board (TAB) UK has been recognised as a finalist in the prestigious Great British Entrepreneur Awards 2023.

Leeds businessman announced as National Awards Finalist

Leeds based Ed Reid has been recognised as a finalist in the Great British Entrepreneur Awards 2022. Ed is one of just six finalists in the Service Industries Entrepreneur of the Year category for the North West & Yorkshire and the Humber region.

Eureka moment leads to new support business

A new company offering support to small business owners has been launched in the North Chilterns by former investment banker, James Ross from Chalfont St Giles.

My TAB Franchise Story: Helen Mill - Aberdeenshire-East

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Sandie Knudsen

It was the people that drew me to TAB. Having joined they have not disappointed me I have seen how proactive the TAB team and my fellow franchisees are. It is not a question of having a group of people who will come and help when you’re in trouble. It’s actually about keeping one step ahead of the game, looking ahead, and constant innovation. That proves it is a high calibre community.

How did you come across TAB or franchising? When did you decide it might be something for you?

Like many people, I was at a crossroads in my life. I was in a position where I was about to go through my third restructuring in five years. I had a great team who were ready to step up and I had two parents with dementia. So I decided to leave what I was doing, without a clue of my next step. I started looking by looking at my skill set and what I enjoyed doing and searching for opportunities. That is when I came across The Alternative Board.

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What appealed to you about the TAB Model?

I just liked the business model – working with groups of business owners and leaders, being able to use my skill set and broad ranging experience, and thirdly, it was the fact that it was a membership model where success would come from fostering long term relationships. I would have loved to have been a member of my peer board in my previous roles.

What made you decide on TAB as a franchise?

I was initially sceptical of franchising, I have heard a few horror stories. Apart from liking the business model, the two things that made me decide to get involved were attending a board and seeing it in action and the people. Everyone I met during the process, head office, other franchisees and TAB members gave me confidence that the model works, and that I was capable of delivering it.

So how did working with Chris come about?

I’ve known Chris for 16, probably more, years. I knew that she brought complimentary skills to mine. We’ve been friends for a long time and we worked together in a number of different ways. I knew she had a good network of business contacts and lots of relevant experiences. It wasn’t just that her strengths were my weakness but that I know we share the same values, and that is vital when launching a business. So we entered into TAB as equal partners.

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Sandie Knudsen

How did the selling process feel for you and what is the most enjoyable part?

I was concerned about sales, but the process TAB has feels really natural because as an interface between the academic world and the businesses, I was the one that was setting the scene, finding out what their goals and expectations were, then bringing parties together and finding the common ground. It is actually more fun than I thought it would be, it is amazing what people will tell you if you give them space to talk about themselves.

You can go into a 20 minute meeting and they give you a potted history of their life story, and you can usually do something at that first meeting that helps them.

What is the training and support like at TAB?

Intensive. There’s always ongoing training. Sometimes it feels like we’ve just finished one set of training and we are onto the next. It is a positive the material is constantly being refreshed. You also know there’s a wider community that if you come across something new to you, there is usually somebody else who has the knowledge or experience.

What is the TAB Community like? Both in the UK and internationally?

The community is very giving, open and honest. In the UK we have plenty of formal routes to interact with one another, we have peer boards, training, Calibre calls and our buddy groups, so we communicate regularly. If you have a specific question to ask and the person you reach out to does not have the answer then they can usually signpost you to someone else.

My interaction with the international community took off during the pandemic when we held our first online international conference. Meeting people there has led to ongoing discussions.

What have been the ‘highs’ of running a TAB Business?

The highs are when our members hit their champagne moment and the board jointly shares in celebrating their success. Just seeing people succeed, that’s where the real highs come from.

What do individuals in the international TAB community add to what you already know?

They have different perspectives and different ways that they apply the business tools. It is always helpful to compare our approaches, whether it is for marketing or for member support. Everyone comes with a different bank of life experiences and wisdom – all of that helps you increase your knowledge and find your own voice.

What difference do you think yourself and TAB are making for your members?

I think it’s been helping them maintain resilience more than anything else. Generally, I think what we do is to help people make decisions faster and with a greater confidence going forward. Sometimes we also stop them in their tracks when they realise that what they think they are thinking of doing might not bring the outcome they are seeking.

Being a TAB Franchisee during the pandemic...


Our members fell into three categories. Those that were hit really hard and had to face a cliff edge, those that were forced back into their business and those that, frankly, it was business as usual.

Maintaining motivation in a board that had members in each of those categories was sometimes tough – but the board members were ready to support one another. For some members, getting time to attend a full board was challenging, so we adapted our model to allow for more frequent shorter meetings.

We also had a series of extra one sessions that were tailored to particular aspects of the pandemic such as understanding the furlough scheme, awareness of mental health and we brought in some panel members to provide specialist advice.

What advice would you give to something looking at franchising or at TAB?

Much the same advice that I would give to anyone starting a business – do the due diligence – do you understand the market, the business model, do you have enough financial runway and the expertise to deliver?

With a franchise, you need to be clear what the Franchisor will provide and what you need to do for yourself. I was also keen to know that there would be continuous development and a community.

Take your time to ask the questions. For TAB it was important to me to experience a real board and to speak to existing franchisees at various stages of their journey.

The one thing you’ll find is that all the franchisees within TAB are very honest about the ups and downs. They won’t do a sales pitch on you the same as they wouldn’t do their members.

Interested in a TAB Franchise?

Simply click below for more information:

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Available Locations:
Single unit franchise opportunities available in England, Northern Ireland, Wales, and Scotland
Business Type:
Minimum Investment:


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