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The Alternative Board

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Are you a confident leader with a proven track record in business? Build your own consultancy with The Alternative Board

  • Chair regular peer advisory boards
  • Deliver 1:1 business coaching
  • Run consultancy projects
  • SLT development programmes

With a TAB franchise you can use your experience to REALLY help local business owners thrive.

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Why choose TAB to power your business…

Deliver far more
than just coaching

The business model is very clever, enabling
you to forge deep client relationships through your lucrative regular peer advisory boards. Becoming the trusted advisor of your clients enables you to target your business coaching, consultancy and development programmes very effectively and efficiently.

This is a booming market, proven to be
even more so through periods of uncertainty, which seems to be the world we live in today! The advisory boards and coaching deliver a solid regular recuring income, with the consultancy projects and development programmes on top.

Multiple income

Client relationships
average 4 years+

TAB is very cost-effective for clients, delivers them huge ongoing value, and is profitable for you – WIN:WIN. The result is a four-year plus average customer retention, which beats other dedicated business coaching, gym and home care franchises by a mile.

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Choose your TAB business journey

TAB Owner / SOLO  TAB Owner / SCALE UP
Build your own portfolio of local business owner clients, leveraging the TAB brand, systems, support and processes so you can focus on people and not paperwork.Move from working in your business to employing and directing your own facilitators and scale up your own business consultancy, an asset you can sell in the future.

Whichever route you take, starting your own business with the TAB franchise provides you with a proven roadmap to follow from the sector’s leading brand and a clear exit strategy. You’ll have professional content and collateral, proven systems, and ongoing personal guidance and support to call on at all times.

And you’ll be part of a close-knit network of collaborative fellow franchisees.

Join a community of like-minded business leaders

Our most successful franchisees are confident and compelling, people who care – leaders who enjoy the reward of helping business owners flourish. They utilise the power of the brand, systems, support and content to deliver ongoing value to business owners in their local area.

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“The business I have started helps me to achieve a lot of my personal goals. I won’t say it’s always been easy, but I have taken back control over my life and the rewards are certainly worth it. It’s one of the best decisions I’ve ever made.” - Elliot Rich, TAB York

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“It’s been challenging, but it’s been the most rewarding thing I have ever done. I like that I can work when it suits me.” - Tom Morton, TAB Harrogate

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“The values of TAB are very much around people. It’s about keeping one step ahead of the game and looking ahead and being able to see constant innovation. It’s a high calibre community.” - Helen Mill, TAB Aberdeenshire East & TAB Dundee

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“It gives me real independence, the opportunity to collaborate with great people and I’m in control of my own destiny. It is just as much about helping people to achieve their personal vision and improving their lives – a key driver for me.” -Dave McCartney, TAB Leeds North & Centre

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Leadership from a former franchisee who’s been in your shoes

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Our leader – Ed Reid – moved from being a franchisee to take over as franchisor with his business partner Mags Fuller back in 2017. Ed’s been sat right where you are now and knows the TAB journey personally – he’s committed to helping franchisees by sharing his experience. And Ed's original TAB business is still trading, the franchisee who purchased it has grown the business further too!

As UK franchisor we still run a few territories keeping our finger on the pulse and testing new initiatives, before developing further with the network.

We have been in the UK since 2009, but actually trace our roots back to the USA when in 1990 our founder first developed the business concept to share the power he had experienced of non-exec directors. There are now over 400 TAB franchisees serving over 5,000 business owners each month across 25 countries.

34 territories operating in the UK, 75+ available across the country

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“If you’ve been successful in your business career and you’re ready to enjoy the emotional and financial rewards of giving back, we look forward to exploring the TAB opportunity with you.” Ed Reid – TAB UK Franchisor

With very low overheads, this high margin business model delivers a regular income with an initial investment of £66,700, including comprehensive initial training and first-year marketing costs. Each high street bank with franchise specialisms knows the model well and provides funding packages appropriate to individual circumstances.

The Alternative Board Financial Data
The following financial information was provided by The Alternative Board to give you more information about the costs associated with a The Alternative Board opportunity
Minimum Investment
Total Investment Required

The Best Advice – and We All Know It…

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When I first joined TAB UK I attended a lot of networking meetings. We all know the format: 60 seconds to tell everyone what you do. One of them burned into my memory: I realised afterwards it was some of the best business advice I’d ever heard.

A good-looking guy of about 30 stood up, he introduced himself and then said very simply. “I’m a fitness coach for pregnant women in Knightsbridge.”
Goodness only knows what he was doing visiting York, but I’m glad he did. Nine simple words.

The next guy stood up. “Well,” he said. “I do some web design. And there’s this house I’m renovating. And a couple of nights a week I teach guitar. And…”
Twelve or thirteen years later, I know which one was successful.

I was reminded of the fitness coach this week when I read an article in Inc. Entrepreneur Paul Lewis quoted three rules for success: ‘when in doubt, aim high’ and ‘don’t start a business, solve a problem.’ There’s no-one reading this blog that disagrees with the first two principles: but it was the third one that really struck me – and reminded me of the networking meeting.

‘Always go all-in on your business,’ Lewis said. ‘If you’re not all-in, you’re not really in at all.’

Being all-in means difficult decisions. Sometimes it means sitting in the office long after everyone has gone home. But it is the only way to really build your business.

You don’t build a successful business by doing a bit of web design, breaking off to do some work on the house, having to finish early to teach guitar.
You build a business by defining what you do and – just as importantly – by defining what you don’t do. “I’m a fitness coach for pregnant women in Knightsbridge.” “You’re not pregnant, or planning to be? I’m sorry.” “You’re in Islington? Sorry again…”

I was inspired by reading the article in Inc. Should I have been? It didn’t say anything new. But sometimes we all need a simple re-statement of basic truths – confirmation that our decision to go all-in really was the right one.

So in that spirit let me offer three other pieces of fundamental wisdom that a) we all know but b) are so basic that they bear repeating – frequently.

You Don’t Need to be Perfect

Let me give you one simple example: the words you’re reading. “What are you doing, Ed?” my wife frequently asks. All too often the answer is ‘proofreading the blog.’ “Why?” she says. “It’s the message, not the semi-colons” (or words to that effect). And she’s right: the blog demands around 800 words every other Friday. It doesn’t demand a PhD in English Grammar. That’s not to say I’m suddenly going to abandon everything my English teachers drummed into me – any more than you’re going to abandon the basics of your business. But success is about momentum, about delivering a product. Sometimes, ‘perfect’ takes too long.

Think Long-term

I’ve already mentioned Covid, recession and inflation. And over the past three years they’ve forced us to think short-term. At the height of lockdown, sometimes day to day. But running a business means thinking long-term: staying focused on your long-term vision and communicating that vision to the people on the journey with you. It’s time to lift our eyes to the horizon again.

Carry on investing in yourself

Finally, it’s tempting to think we’ve done it. We’ve reached the stage where we know it all. Where we don’t need to invest in ourselves anymore. As AI is rapidly showing us, we definitely do not know it all. The need to carry on learning, to keep investing in yourself and your team never goes away.
You don’t even know as much as you thought you knew – as half a dozen battle-hardened sceptics round the TAB table will endlessly remind you…

The Alternative Board Success Stories

TAB Case Study | Voluntary redundancy called for a change

September 11, 2023
Paul Winterbottom has been a franchise owner with The Alternative Board (TAB) since April 2014. When offered voluntary redundancy, Paul left his position at NatWest which he had held for more than 30 years in order to pursue a new career and his dream of being a business owner.

TAB Case Study | Earning passive income and growing my TAB Franchise

September 11, 2023
Max Crosby-Browne has been a TAB Franchisee of two territories (Derby and the East Midlands) since 2019. With a background in marketing and consumer products, Max spent 20 years as CEO for consumer product manufacturing businesses, which were mainly private equity or hedge fund owned.

TAB Case Study | A franchise that ticked all the boxes

September 11, 2023
Liam Kane worked in financial services for Natwest for 33 years, before leaving his role as a regional director to start a TAB franchise in Northumberland. For 30 years of his career, Liam was working with SME businesses and that was something he didn’t want to lose when starting something new.

TAB Case Study | A Journey of Entrepreneurial Passion and Business Growth

September 11, 2023
From Corporate Executive to TAB Board Facilitator: Jo Croft's Journey of Entrepreneurial Passion and Business Growth

TAB Case Study | 'Helping business owners love their business more'

September 11, 2023
Campbell Ure discusses his journey to finding TAB.

My TAB Franchise Story: Helen Mill - Aberdeenshire-East

April 21, 2021
Helen Mill discusses her franchise journey with The Alternative Board.

My TAB Franchise Story: Mark Kane, Manchester South

February 17, 2021
"I have always wanted to work for myself and the idea of being in control of my own destiny and schedule was a big draw. It was also important for me to find a role that suited the lifestyle I wanted i.e. less commuting , less office-based, and more suited to my family and I saw that YAB franchise could deliver that."
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Available Locations:
Single unit franchise opportunities available in England, Northern Ireland, Wales, and Scotland
Business Type:
Minimum Investment:


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