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The Alternative Board

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Are you a confident leader with a proven track record in business? Build your own consultancy with The Alternative Board

  • Chair regular peer advisory boards
  • Deliver 1:1 business coaching
  • Run consultancy projects
  • SLT development programmes

With a TAB franchise you can use your experience to REALLY help local business owners thrive.

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Why choose TAB to power your business…

Deliver far more
than just coaching

The business model is very clever, enabling
you to forge deep client relationships through your lucrative regular peer advisory boards. Becoming the trusted advisor of your clients enables you to target your business coaching, consultancy and development programmes very effectively and efficiently.

This is a booming market, proven to be
even more so through periods of uncertainty, which seems to be the world we live in today! The advisory boards and coaching deliver a solid regular recuring income, with the consultancy projects and development programmes on top.

Multiple income

Client relationships
average 4 years+

TAB is very cost-effective for clients, delivers them huge ongoing value, and is profitable for you – WIN:WIN. The result is a four-year plus average customer retention, which beats other dedicated business coaching, gym and home care franchises by a mile.

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Choose your TAB business journey

TAB Owner / SOLO  TAB Owner / SCALE UP
Build your own portfolio of local business owner clients, leveraging the TAB brand, systems, support and processes so you can focus on people and not paperwork.Move from working in your business to employing and directing your own facilitators and scale up your own business consultancy, an asset you can sell in the future.

Whichever route you take, starting your own business with the TAB franchise provides you with a proven roadmap to follow from the sector’s leading brand and a clear exit strategy. You’ll have professional content and collateral, proven systems, and ongoing personal guidance and support to call on at all times.

And you’ll be part of a close-knit network of collaborative fellow franchisees.

Join a community of like-minded business leaders

Our most successful franchisees are confident and compelling, people who care – leaders who enjoy the reward of helping business owners flourish. They utilise the power of the brand, systems, support and content to deliver ongoing value to business owners in their local area.

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“The business I have started helps me to achieve a lot of my personal goals. I won’t say it’s always been easy, but I have taken back control over my life and the rewards are certainly worth it. It’s one of the best decisions I’ve ever made.” - Elliot Rich, TAB York

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“It’s been challenging, but it’s been the most rewarding thing I have ever done. I like that I can work when it suits me.” - Tom Morton, TAB Harrogate

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“The values of TAB are very much around people. It’s about keeping one step ahead of the game and looking ahead and being able to see constant innovation. It’s a high calibre community.” - Helen Mill, TAB Aberdeenshire East & TAB Dundee

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“It gives me real independence, the opportunity to collaborate with great people and I’m in control of my own destiny. It is just as much about helping people to achieve their personal vision and improving their lives – a key driver for me.” -Dave McCartney, TAB Leeds North & Centre

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Leadership from a former franchisee who’s been in your shoes

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Our leader – Ed Reid – moved from being a franchisee to take over as franchisor with his business partner Mags Fuller back in 2017. Ed’s been sat right where you are now and knows the TAB journey personally – he’s committed to helping franchisees by sharing his experience. And Ed's original TAB business is still trading, the franchisee who purchased it has grown the business further too!

As UK franchisor we still run a few territories keeping our finger on the pulse and testing new initiatives, before developing further with the network.

We have been in the UK since 2009, but actually trace our roots back to the USA when in 1990 our founder first developed the business concept to share the power he had experienced of non-exec directors. There are now over 400 TAB franchisees serving over 5,000 business owners each month across 25 countries.

34 territories operating in the UK, 75+ available across the country

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“If you’ve been successful in your business career and you’re ready to enjoy the emotional and financial rewards of giving back, we look forward to exploring the TAB opportunity with you.” Ed Reid – TAB UK Franchisor

With very low overheads, this high margin business model delivers a regular income with an initial investment of £66,700, including comprehensive initial training and first-year marketing costs. Each high street bank with franchise specialisms knows the model well and provides funding packages appropriate to individual circumstances.

The Alternative Board Financial Data
The following financial information was provided by The Alternative Board to give you more information about the costs associated with a The Alternative Board opportunity
Minimum Investment
Total Investment Required
The Alternative Board News

The Art of Navigating Seasonal Peaks and Troughs

For businesses up and down the UK, the year's rhythm brings its own challenges and opportunities. Whether it's the Christmas rush for high street retailers, the summer surge for coastal hotels, or the daily lunchtime demand for sandwich shops, seasonality is a fact of life.

The Best Advice – and We All Know It…

Ed Reid, TAB UK co-owner, offers his advice for business owners.

We’re finalists in the Great British Entrepreneur Awards 2023

We are pleased to announce that The Alternative Board (TAB) UK has been recognised as a finalist in the prestigious Great British Entrepreneur Awards 2023.

Leeds businessman announced as National Awards Finalist

Leeds based Ed Reid has been recognised as a finalist in the Great British Entrepreneur Awards 2022. Ed is one of just six finalists in the Service Industries Entrepreneur of the Year category for the North West & Yorkshire and the Humber region.

Eureka moment leads to new support business

A new company offering support to small business owners has been launched in the North Chilterns by former investment banker, James Ross from Chalfont St Giles.

TAB Case Study | A franchise that ticked all the boxes

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“There were three things I knew I wanted: to work with SME business owners, to run my own business, and I wanted to coach. What TAB offered me was the opportunity to tick all three boxes.”

Liam noted that what attracted him to the TAB franchise was its professionalism.

“Given my background in a highly regulated industry, I was attracted to a professional organisation.”

Liam initially heard about TAB back in 2010 through a friend, but it wasn’t until 2021 when he left NatWest that another friend suggested he spoke to Paul Winterbottom, our TAB franchisee in Manchester with a similar background to Liam. Liam did so and in his words, “the rest is history.”

"When I ran my first board, one of the head office team came out to participate and gave me some helpful feedback. From launch to my first board, it took about 9 weeks, which I was really pleased with.”

Launching my TAB business“My diary was very full of appointments from telemarketing and a number of those converted into members, so I had a very positive start. It was good fun and I was very well-supported. For example, when I ran my first board, one of the head office team came out to participate and gave me some helpful feedback. From launch to my first board, it took about 9 weeks, which I was really pleased with.”

Liam did not shy away from talking about the low days you have when running your own business, and one thing he picked up on was the support he had received from the broader TAB community.

“Everyone is happy to help and share. Everyone wants you to succeed and that is obvious. It sounds strange to someone from a corporate organisation that a culture like that can exist, but it does. It is in no one’s interest to see you fail."

The difference TAB has made to Liam's life“I’ve made some great friends, and everyone is happy to share their challenges with you and that was surprising, especially the value I could add for other franchisees based on my experiences as a leader in a bank. I’ve been impressed by the global community, especially the online virtual conference and there are other good examples where the different countries come together and support each other.”

Having successfully launched his TAB business, Liam is now enjoying the benefits that running a TAB business provides. He commented on how the flexibility that running his own TAB Franchise gives him is invaluable.

“It’s made a huge difference with having a young family. I thought my previous employer was flexible but when you’re on your own, it’s up to you, you have complete control. It has enabled me to drop my children off at nursery and pick them up every day. It means that on my wife’s time off, we can do something together, and I can play golf and spend time socially without having to ask for anyone’s permission.”

Not only is Liam seeing the benefits for himself and his family, but he is delighted at the positive impact he has made to the lives of his members. For example, a fourth generation, independent butcher wanted to put her stamp on the business. After completing a lot of work with her on her vision, and how to communicate it to her team, both her and Liam can see the real value that has given her and her business.

Liam is delighted with how much he was enjoying the coaching side of being a TAB franchisee.

“I finished my coaching qualification in 2021 before I joined TAB and experienced imposter syndrome. I felt I had a lot to prove to myself and other people and this has made the coaching sessions with TAB the part I enjoy the most. I find that when I’m in conversation with professionals and prospective members, I can use coaching techniques as part of the conversation, and they can see the value they would get with working with me. When I win new members too, that is a testament to all the financial and emotional investment you’ve put in, but it means so much more when someone puts their trust in you.”

Liam's words to youWhen asked if he had any advice for anyone considering being a TAB franchisee, Liam answered:

“There is a huge demand out there for what TAB offers. Follow the process but overlay the process with your personality and be authentic. Be prepared for highs and lows. Keep talking to the TAB community. Don’t overstretch yourself financially and emotionally. Value what you do and don’t give it away too cheaply.”

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Available Locations:
Single unit franchise opportunities available in England, Northern Ireland, Wales, and Scotland
Business Type:
Minimum Investment:


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