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The Alternative Board

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Are you a confident leader with a proven track record in business? Build your own consultancy with The Alternative Board

  • Chair regular peer advisory boards
  • Deliver 1:1 business coaching
  • Run consultancy projects
  • SLT development programmes

With a TAB franchise you can use your experience to REALLY help local business owners thrive.

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Why choose TAB to power your business…

Deliver far more
than just coaching

The business model is very clever, enabling
you to forge deep client relationships through your lucrative regular peer advisory boards. Becoming the trusted advisor of your clients enables you to target your business coaching, consultancy and development programmes very effectively and efficiently.

This is a booming market, proven to be
even more so through periods of uncertainty, which seems to be the world we live in today! The advisory boards and coaching deliver a solid regular recuring income, with the consultancy projects and development programmes on top.

Multiple income

Client relationships
average 4 years+

TAB is very cost-effective for clients, delivers them huge ongoing value, and is profitable for you – WIN:WIN. The result is a four-year plus average customer retention, which beats other dedicated business coaching, gym and home care franchises by a mile.

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Choose your TAB business journey

TAB Owner / SOLO  TAB Owner / SCALE UP
Build your own portfolio of local business owner clients, leveraging the TAB brand, systems, support and processes so you can focus on people and not paperwork.Move from working in your business to employing and directing your own facilitators and scale up your own business consultancy, an asset you can sell in the future.

Whichever route you take, starting your own business with the TAB franchise provides you with a proven roadmap to follow from the sector’s leading brand and a clear exit strategy. You’ll have professional content and collateral, proven systems, and ongoing personal guidance and support to call on at all times.

And you’ll be part of a close-knit network of collaborative fellow franchisees.

Join a community of like-minded business leaders

Our most successful franchisees are confident and compelling, people who care – leaders who enjoy the reward of helping business owners flourish. They utilise the power of the brand, systems, support and content to deliver ongoing value to business owners in their local area.

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“The business I have started helps me to achieve a lot of my personal goals. I won’t say it’s always been easy, but I have taken back control over my life and the rewards are certainly worth it. It’s one of the best decisions I’ve ever made.” - Elliot Rich, TAB York

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“It’s been challenging, but it’s been the most rewarding thing I have ever done. I like that I can work when it suits me.” - Tom Morton, TAB Harrogate

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“The values of TAB are very much around people. It’s about keeping one step ahead of the game and looking ahead and being able to see constant innovation. It’s a high calibre community.” - Helen Mill, TAB Aberdeenshire East & TAB Dundee

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“It gives me real independence, the opportunity to collaborate with great people and I’m in control of my own destiny. It is just as much about helping people to achieve their personal vision and improving their lives – a key driver for me.” -Dave McCartney, TAB Leeds North & Centre

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Leadership from a former franchisee who’s been in your shoes

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Our leader – Ed Reid – moved from being a franchisee to take over as franchisor with his business partner Mags Fuller back in 2017. Ed’s been sat right where you are now and knows the TAB journey personally – he’s committed to helping franchisees by sharing his experience. And Ed's original TAB business is still trading, the franchisee who purchased it has grown the business further too!

As UK franchisor we still run a few territories keeping our finger on the pulse and testing new initiatives, before developing further with the network.

We have been in the UK since 2009, but actually trace our roots back to the USA when in 1990 our founder first developed the business concept to share the power he had experienced of non-exec directors. There are now over 400 TAB franchisees serving over 5,000 business owners each month across 25 countries.

34 territories operating in the UK, 75+ available across the country

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“If you’ve been successful in your business career and you’re ready to enjoy the emotional and financial rewards of giving back, we look forward to exploring the TAB opportunity with you.” Ed Reid – TAB UK Franchisor

With very low overheads, this high margin business model delivers a regular income with an initial investment of £66,700, including comprehensive initial training and first-year marketing costs. Each high street bank with franchise specialisms knows the model well and provides funding packages appropriate to individual circumstances.

The Alternative Board Financial Data
The following financial information was provided by The Alternative Board to give you more information about the costs associated with a The Alternative Board opportunity
Minimum Investment
Total Investment Required
The Alternative Board News

The Art of Navigating Seasonal Peaks and Troughs

For businesses up and down the UK, the year's rhythm brings its own challenges and opportunities. Whether it's the Christmas rush for high street retailers, the summer surge for coastal hotels, or the daily lunchtime demand for sandwich shops, seasonality is a fact of life.

The Best Advice – and We All Know It…

Ed Reid, TAB UK co-owner, offers his advice for business owners.

We’re finalists in the Great British Entrepreneur Awards 2023

We are pleased to announce that The Alternative Board (TAB) UK has been recognised as a finalist in the prestigious Great British Entrepreneur Awards 2023.

Leeds businessman announced as National Awards Finalist

Leeds based Ed Reid has been recognised as a finalist in the Great British Entrepreneur Awards 2022. Ed is one of just six finalists in the Service Industries Entrepreneur of the Year category for the North West & Yorkshire and the Humber region.

Eureka moment leads to new support business

A new company offering support to small business owners has been launched in the North Chilterns by former investment banker, James Ross from Chalfont St Giles.

TAB Case Study | Earning passive income and growing my TAB Franchise

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But the time came when he needed a change.

“I had spent 13 years as a CEO to a hedge fund business and in the end, I decided that I’d had enough. So, I then spent 6 months handing that over but didn’t really know what I was going to do. In those situations, you can easily get dragged into another job, but I had a lot of friends reminding me of the amount of experience I had, and how I could use it to do something for myself. It was around that time when I was introduced to TAB through a headhunter.”

After speaking to Ed (MD of TAB UK), Max very quickly bought into the concept behind TAB, its values and he could see how it could work for him.

“I’ve always been a confident person commercially, but not having to go it alone, and having the backing of a bigger brand was something that attracted me about franchising. One of the key things that helped me buy in was meeting Ed and his team, and I also liked the international aspect to the community.”
Joining the TAB communityMax commented that he approached TAB with an open mind, with the self-belief that he could make something from it. While he knew he would have the support of HQ, one of his priorities was that he wanted to feel like he was running his own business, rather than being a glorified salesman. He feels that TAB has certainly delivered on that.

In March 2019, Max attended the TAB UK Franchisee Conference, and he remembers saying: “I’ve never felt like I’ve made forty friends quite so quickly.”
That experience solidified his belief that the people in the TAB community were credible and were those he wanted to be associated with.

In the August of that year, after completing his training, Max was approaching by Julian Smith, the then owner of TAB Derby, about buying the Derby territory. As a result, Max inherited two facilitators and four boards.

What does Max think about the benefits of the TAB community?

“Nothing is forced on you. Fundamentally you can dip in or out of the broader community itself and the HQ resource. The beauty is: you know there is always someone there to use as a sounding board, whether that’s another member of my team, another franchisee, HQ, or my peer board, all of which are massively important to me.”

"I’ve never felt like I’ve made forty friends quite so quickly."

Business success so farMax and one of his members celebrating them reaching their target.

The TAB business in Derby and the East Midlands has grown significantly over the past few years with Max at the helm.

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“I’d always planned from day one that I wanted a model where I would bring in partners/facilitators to work with me. I then tried to launch three facilitators during the Covid lockdown, which had mixed results. I realised that to pull all our activity together, I needed some help, so I recruited a marketing manager who was focused on data management and content. By autumn of 2022, we had five facilitators and eight boards running and I have recently also recruited a lead generation manager to support our facilitators.”

When asked about his aspirations for his growing TAB business, Max said: “I’ve always said I wanted to get it to the point where I was getting £10,000 a month of passive income. The bit I enjoy is putting the team and structure together. I love my boards, but also enjoy the strategic management of my business and making it all to work. If I feel like I’m recruiting strong facilitators, and have a great lead generation programme for them, then I’m just happy to let it be what it will be.”

Another benefit of running a TAB franchise which Max touched on was his work-life balance.

“My diary manages itself and my time is my own. None of this feels like work, and I have an amount of money coming in and I choose how I spend my time.”
Max said this dynamic makes him feel relaxed and happy. It is so rewarding to not have to think about the financials and the normal stresses of running a business because the facilitator model he’s built delivers for him in so many ways. For example, he only spends about eight days a month running his TAB business. The rest? Max spends it however he chooses.

Max's words to you...There are a few things Max believes a potential TAB franchisee must have. He calls them the “4 Cs.”

Confidence, credibility, curiosity, and commitment.

Max commented that the natural curiosity to be genuinely interested in the lives and work of business owners is a must-have quality if someone is going to make a TAB business work. Not only that, but he stressed that they need to be committed.

“The one thing I would say is that people have got to understand that this is hard work initially, a big financial commitment, and that it’s down to them. There isn’t a magic wand from head office although they provide everything you need to make it work.”


“If you grow your TAB business strongly, it’s excellent income for only half a month’s work. You get predictable monthly recurring revenue, a significant work-life balance, and you feel like you’re running your own business. So, if you’re someone who wants to have a passive income and financial stability, a TAB franchise with a facilitator model is an incredible investment.”

Max continues to build his TAB business in the Midlands, and it’s going from strength to strength with the recent recruitment of Liz Horsey as his newest facilitator. That takes him another step closer to his goal of running twelve TAB boards by next summer. Watch this space…

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Available Locations:
Single unit franchise opportunities available in England, Northern Ireland, Wales, and Scotland
Business Type:
Minimum Investment:


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