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The Alternative Board

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Are you a confident leader with a proven track record in business? Build your own consultancy with The Alternative Board

  • Chair regular peer advisory boards
  • Deliver 1:1 business coaching
  • Run consultancy projects
  • SLT development programmes

With a TAB franchise you can use your experience to REALLY help local business owners thrive.

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Why choose TAB to power your business…

Deliver far more
than just coaching

The business model is very clever, enabling
you to forge deep client relationships through your lucrative regular peer advisory boards. Becoming the trusted advisor of your clients enables you to target your business coaching, consultancy and development programmes very effectively and efficiently.

This is a booming market, proven to be
even more so through periods of uncertainty, which seems to be the world we live in today! The advisory boards and coaching deliver a solid regular recuring income, with the consultancy projects and development programmes on top.

Multiple income

Client relationships
average 4 years+

TAB is very cost-effective for clients, delivers them huge ongoing value, and is profitable for you – WIN:WIN. The result is a four-year plus average customer retention, which beats other dedicated business coaching, gym and home care franchises by a mile.

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Choose your TAB business journey

TAB Owner / SOLO  TAB Owner / SCALE UP
Build your own portfolio of local business owner clients, leveraging the TAB brand, systems, support and processes so you can focus on people and not paperwork.Move from working in your business to employing and directing your own facilitators and scale up your own business consultancy, an asset you can sell in the future.

Whichever route you take, starting your own business with the TAB franchise provides you with a proven roadmap to follow from the sector’s leading brand and a clear exit strategy. You’ll have professional content and collateral, proven systems, and ongoing personal guidance and support to call on at all times.

And you’ll be part of a close-knit network of collaborative fellow franchisees.

Join a community of like-minded business leaders

Our most successful franchisees are confident and compelling, people who care – leaders who enjoy the reward of helping business owners flourish. They utilise the power of the brand, systems, support and content to deliver ongoing value to business owners in their local area.

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“The business I have started helps me to achieve a lot of my personal goals. I won’t say it’s always been easy, but I have taken back control over my life and the rewards are certainly worth it. It’s one of the best decisions I’ve ever made.” - Elliot Rich, TAB York

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“It’s been challenging, but it’s been the most rewarding thing I have ever done. I like that I can work when it suits me.” - Tom Morton, TAB Harrogate

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“The values of TAB are very much around people. It’s about keeping one step ahead of the game and looking ahead and being able to see constant innovation. It’s a high calibre community.” - Helen Mill, TAB Aberdeenshire East & TAB Dundee

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“It gives me real independence, the opportunity to collaborate with great people and I’m in control of my own destiny. It is just as much about helping people to achieve their personal vision and improving their lives – a key driver for me.” -Dave McCartney, TAB Leeds North & Centre

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Leadership from a former franchisee who’s been in your shoes

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Our leader – Ed Reid – moved from being a franchisee to take over as franchisor with his business partner Mags Fuller back in 2017. Ed’s been sat right where you are now and knows the TAB journey personally – he’s committed to helping franchisees by sharing his experience. And Ed's original TAB business is still trading, the franchisee who purchased it has grown the business further too!

As UK franchisor we still run a few territories keeping our finger on the pulse and testing new initiatives, before developing further with the network.

We have been in the UK since 2009, but actually trace our roots back to the USA when in 1990 our founder first developed the business concept to share the power he had experienced of non-exec directors. There are now over 400 TAB franchisees serving over 5,000 business owners each month across 25 countries.

34 territories operating in the UK, 75+ available across the country

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“If you’ve been successful in your business career and you’re ready to enjoy the emotional and financial rewards of giving back, we look forward to exploring the TAB opportunity with you.” Ed Reid – TAB UK Franchisor

With very low overheads, this high margin business model delivers a regular income with an initial investment of £66,700, including comprehensive initial training and first-year marketing costs. Each high street bank with franchise specialisms knows the model well and provides funding packages appropriate to individual circumstances.

The Alternative Board Financial Data
The following financial information was provided by The Alternative Board to give you more information about the costs associated with a The Alternative Board opportunity
Minimum Investment
Total Investment Required

We’re finalists in the Great British Entrepreneur Awards 2023

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We are especially proud to be the only franchise brand that has reached the final six in the Service Industries Entrepreneur of the Year category for the North East, Yorkshire, and the Humber region.

Operating from our base at Marshall’s Mill in Leeds city centre, TAB facilitates peer advisory boards and provides business coaching across the UK. Our core objective is to support SME owners and senior executives in their growth and development, aiding them in increasing profitability and improving their lives by drawing on the wealth of experience within their peer network.

TAB UK was established in 2010 and was taken over by our co-owners, Ed Reid and Mags Fuller, in 2017. Under their leadership, we have built a strong franchise network of 40 franchises across the country, supporting over 400 business owners and leaders.

Our plans for the future are ambitious, with Ed and Mags aiming to triple our membership over the next decade. We welcome more franchisees who wish to join us on this journey.

Ed expressed his delight at this recognition by the awards for the second consecutive year. For him, this nomination is not just a personal accolade but an acknowledgement of the exceptional partnership with Mags. Together, they have fostered a network of passionate franchise owners, members, and entrepreneurs.

He says: “This year’s shortlisting isn’t just about me. It’s an acknowledgement of the great partnership that Mags and I have. Together we have grown a network of hugely passionate franchise owners, members, and entrepreneurs who, by joining TAB, are investing not just in the future of their own companies but also in the wider UK business community.

“Having strong business leadership across the UK is critical to our economy, particularly as we face increasingly challenging market conditions. Many members join TAB because they need support running their businesses, but they gain far more than that. This year we are particularly focused on helping our members set out their personal visions, encompassing their professional and private lives.

“Equally, bringing together leaders from a cross-section of industries is incredibly powerful. Sharing leadership challenges with their peers gives our members a sense of community and often the solution to critical issues such as recruitment, people management and retention.”

Now in its 11th year, and previously described as ‘The Grammys for Entrepreneurship’, The Great British Entrepreneur Awards celebrate the outstanding individuals and businesses that drive innovation, generate employment opportunities, and contribute to the growth of the UK economy. Francesca James, the founder of the awards, commented:

“The Great British Entrepreneur Awards receives thousands of applications annually and the competition is tough. I am truly inspired by the remarkable accomplishments of this year's finalists. Their collective achievements of generating over £2.7 billion in turnover and employing over 33,000 people demonstrate the exceptional impact they have made in their industries and communities. These entrepreneurs exemplify the spirit of innovation, resilience, and growth that drives the entrepreneurial landscape in the UK."

The Alternative Board Success Stories

TAB Case Study | Voluntary redundancy called for a change

September 11, 2023
Paul Winterbottom has been a franchise owner with The Alternative Board (TAB) since April 2014. When offered voluntary redundancy, Paul left his position at NatWest which he had held for more than 30 years in order to pursue a new career and his dream of being a business owner.

TAB Case Study | Earning passive income and growing my TAB Franchise

September 11, 2023
Max Crosby-Browne has been a TAB Franchisee of two territories (Derby and the East Midlands) since 2019. With a background in marketing and consumer products, Max spent 20 years as CEO for consumer product manufacturing businesses, which were mainly private equity or hedge fund owned.

TAB Case Study | A franchise that ticked all the boxes

September 11, 2023
Liam Kane worked in financial services for Natwest for 33 years, before leaving his role as a regional director to start a TAB franchise in Northumberland. For 30 years of his career, Liam was working with SME businesses and that was something he didn’t want to lose when starting something new.

TAB Case Study | A Journey of Entrepreneurial Passion and Business Growth

September 11, 2023
From Corporate Executive to TAB Board Facilitator: Jo Croft's Journey of Entrepreneurial Passion and Business Growth

TAB Case Study | 'Helping business owners love their business more'

September 11, 2023
Campbell Ure discusses his journey to finding TAB.

My TAB Franchise Story: Helen Mill - Aberdeenshire-East

April 21, 2021
Helen Mill discusses her franchise journey with The Alternative Board.

My TAB Franchise Story: Mark Kane, Manchester South

February 17, 2021
"I have always wanted to work for myself and the idea of being in control of my own destiny and schedule was a big draw. It was also important for me to find a role that suited the lifestyle I wanted i.e. less commuting , less office-based, and more suited to my family and I saw that YAB franchise could deliver that."
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Available Locations:
Single unit franchise opportunities available in England, Northern Ireland, Wales, and Scotland
Business Type:
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