OWN THE WORLD'S FASTEST GROWING BOXING + STRENGTH FRANCHISE

Co-founded by four-time world champion Australian boxer, Danny Green and fitness and tech entrepreneur, Tim West, UBX is a proven franchise model with over 100 locations across Australia, New Zealand, Singapore, the UK, Ireland, the USA, the UAE, and Japan.
UBX delivers the most convenient, enjoyable, and effective workout to our members as well as a rewarding and enjoyable business for franchisees.
This exciting fitness franchise opportunity has now launched in the UK and Ireland with 9 locations already open and more in the pipeline. The opportunity is boosted by some additional unique benefits:
First mover advantage: By making your move now, you can still secure a premium territory and be the first in your area to bring this unparalleled workout experience to your local community.
Expert UK-based franchise support: UBX is being rolled out across the UK and Ireland by Empowered Brands, a specialist fitness franchise operator with circa 80 fitness clubs across the UK, Ireland, and Spain.
A FITNESS FRANCHISE LIKE NO OTHER
UBX is perfectly placed within both the high-growth boutique fitness market and the worldwide movement towards boxing for fitness.
We are recognised by investors and fitness professionals internationally for our unique points of difference.
Our success has come from rethinking boxing and group fitness in a way that attracts people of all ages and abilities to a unique mix of non-contact boxing and functional strength training in an ultra-flexible group environment.

BENEFITS OF THE UBX FRANCHISE OPPORTUNITY
High Profit Potential: UBX offers a modest investment and low start-up capital requirement. Combined with a small footprint, low membership volume and high price model, this provides strong potential for profitability, consistent growth, and return on Investment.
Flexibility: Whether you're considering a UBX Franchise as an owner/operator, active investor, or multi-unit operator, our simple operational systems will help you to drive efficiency, growth, and performance.
Easy to operate: Our in-house sports scientists create the programs that are delivered in your club via digital coaching screens each day.
Admin-light model: As there is minimal administration required with our business systems, you can swiftly upskill your team members, creating more space for a highly rewarding and enjoyable lifestyle.
Member focused business: We give customers what they want when they want it. Our workout experience generates raving advocates and delivers loyal long-term members.
"From the moment I came across the UBX brand, I was completely sold on its ethos, relevance to today's world and overall brand execution."
"Being able to combine a lifelong passion of mine with the ability to impact people's mental and physical well-being, whilst creating employment opportunities in the very part of London I grew up in is exactly where I want to spend time and effort. From the moment I came across the UBX brand, I was completely sold on its ethos, its relevance to today's world and overall brand execution."
André Hordagoda, Owner, UBX Wembley

AN EXPERT TEAM IN YOUR CORNER FROM DAY ONE
At every stage of your business journey, you will be supported by a team of experts who have years of combined experience in all the key areas required for business success, including fitness, sales, marketing, operations, and technology.
At the same time, you’ll benefit from being part of a supportive and collaborative network of passionate, driven, and like-minded franchisees that believe in the product and who work together to solve problems, share ideas, and keep motivated.
FITNESS REINVENTED
UBX was created to provide an unparalleled experience for members, by creating an environment that felt like playing team sports, was based on scientific principles, and focused on standing out in the market.
By focusing on the three main pillars of convenience, enjoyment, and results, you can be confident that by joining UBX as a franchisee, you will have a product that delivers what customers are looking for and is clearly differentiated from the competition.
- Convenience: Our No Fixed Class Times model allows our members to train on their schedule
- Enjoyment: Skill-based training, as seen in boxing clubs the world over, is proven to retain members for longer compared to standard exercise routines
- Results: When members achieve results, it fulfils the value of their membership and generates greater loyalty to the program
"I just think boxing-based fitness is such a big thing at the moment"
"I had looked at numerous opportunities, including both traditional gym and other boutique fitness franchises. I received information on UBX and carried out a lot of research into the concept.
Boxing-based fitness is such a big thing at the moment. I identified the benefit of a model that means people aren't restricted by timetables; you just turn up; the trainers are there, and you get one-on-one time with the trainer every time you go in. For me, that was what made it really stand out from all the other opportunities.
I am excited to be one of the first in the UK to get involved with UBX. I’m looking forward to helping to make it a big success and to start building the brand here in the UK in the same way it’s been built in Australia and New Zealand."
Neil Rushby, Owner UBX Sheffield
GET A FULL UBX FRANCHISE INFORMATION PACK
If you're ready to learn more about being part of the UBX growth story in the UK, click the button below and we'll send you a full UBX franchise information pack.
UBX Announces Major UAE Expansion with Locations Planned for Dubai and Abu Dhabi
UBX is thrilled to announce its strategic expansion into the United Arab Emirates, marking the brand's eighth global entry. Mohsan Bari has been appointed as the Master Franchisor for UBX UAE.

UBX has secured a deal to open 18 locations across the UAE, positioning the brand as the largest boxing provider in the Middle East. Initial sites are being sourced in Dubai and Abu Dhabi. Joining their existing 100+ locations globally, this expansion into the UAE raises the brand’s contracted locations to over 600 gyms across 8 countries.
Tim West, UBX Co-Founder and Managing Director, states, "In recent years, the Middle East has become a hotspot for combat sports, and the UAE's enthusiasm for boxing makes it the perfect next step for UBX as interest in the sport is followed by participation.
“We're bringing our unique combination of boxing and strength training to a market that truly values fitness and innovation. I have no doubt that UBX will become a staple in the UAE fitness scene."
This expansion follows UBX's successful entries into Japan, the US, the UK and Ireland over the past year, adding to its established markets in Australia, New Zealand, and Singapore.
Four-time World Champion Boxer and UBX Co-Founder Danny Green added, "The UAE's love for boxing is undeniable, and I can't wait to see UBX become a part of that. The energy and enthusiasm in this region are exactly what makes our concept thrive.
“Boxing is not just about the physical workout; it's about building mental resilience and community. Based on growing demand and the proven success of our model, I know we'll see UBX thrive in the UAE market."
This exciting development comes as part of UBX’s vision to become the world’s largest boxing community. Mohsan Bari, UAE Master Franchisor, commented, "I am honored to lead UBX's expansion into the UAE. The region's vibrant fitness community and the increasing popularity of combat sports make this the perfect time for UBX to enter the market."
Mark Pinner, CEO of Empowered Brands, the master franchisor for the UK and Ireland comments: "The expansion into the UAE is fantastic news for the UBX brand. In the past two years the rate of expansion into new territories has been remarkable. This is a clear demonstration that people are really buying into the UBX vision.
“In the UK and Ireland, we have two brand-new UBX gyms opening in Islington and Kingston later this year, and a strong pipeline of new locations to be announced over the coming months."
UBX’s expansion into the UAE marks a significant milestone in the brand’s journey, reinforcing its commitment to bringing world-class boxing and fitness experiences to enthusiasts around the globe.
I've never been involved in the fitness industry from a commercial aspect before which is why I went down the franchise route - UBX was a new concept that really appealed to me." On opening UBX Windsor: "I'm absolutely elated! It's taken a while to make everything come to fruition, but I can undoubtedly say that I'm so happy with everything and how it has turned out.
Being able to combine a lifelong passion of mine with the ability to impact people's mental and physical well-being, whilst creating employment opportunities in the very part of London I grew up in is exactly where I want to spend time and effort. From the moment I came across the UBX brand, I was completely sold on its ethos, its relevance to today's world and overall brand execution.”
To be open in the second location so soon after Media City feels incredible. It's one of those things where we didn't think that we'd get to that stage so soon, but things moved so fast at Media City, so now we're here it's unbelievable, and to introduce UBX to a new crowd as well, we couldn't ask for more.
We are a husband-and-wife team who started our franchise business journey in 2015 within the childcare sector. Having worked successfully in the franchise environment, we are excited to have become a part of the UBX team. The UBX concept, which has worked so well in Australia, we feel can adapt to fit the gap in the UK market. It is a concept and brand that is easy to get behind. We are thrilled to join a fantastic team in Empowered Brands and UBX UK to support us in creating this unique but incredibly dynamic workout environment. We plan to create an amazing location for individuals to workout, in a fun, friendly environment while learning a new set of skills.
I was looking to diversify my investments in 2021 when I started investigating the market to identify a new boutique fitness brand. One of my objectives was to launch a new brand in the Irish market, which is why I started talking to UBX in 2022. I quickly negotiated a multi-license deal and UBX Stepaside was identified as the first location. I put together a small team of 2 other experienced fitness professionals and gym managers in Raff and Sergio who are also investors in UBX Stepaside. This close-knit team did an immense job in hitting our revenue targets and quickly completed an intense project to get the very first UBX open in Ireland. It was a thrilling experience to launch the first UBX in Ireland and we received great support from all the team at UBX UK & Ireland and head office in Australia.”
I had looked at numerous opportunities, including both traditional gym and other boutique fitness franchises. I received information on UBX and carried out a lot of research into the concept. Boxing-based fitness is such a big thing at the moment. I identified the benefit of a model that means people aren't restricted by timetables; you just turn up; the trainers are there, and you get one-on-one time with the trainer every time you go in. For me, that was what made it really stand out from all the other opportunities. I am excited to be one of the first in the UK to get involved with UBX. I’m looking forward to helping to make it a big success and to start building the brand here in the UK in the same way it’s been built in Australia and New Zealand
When the UBX model was proposed to me, it ticked all the boxes. It operated in the health and fitness industry, it had a lower capital outlay than a standard gym format, and it was a well-established franchise concept with a new twist to it. It was everything I was looking for. I looked very carefully at the UBX model. I'm actually not a boxing person, but I do appreciate that it’s a huge market. The thing that kept coming back to me was the low membership numbers required to make the business successful and the simplicity of the model.


UBX Wembley Launch Party

