OWN THE WORLD'S FASTEST GROWING BOXING + STRENGTH FRANCHISE

Co-founded by four-time world champion Australian boxer, Danny Green and fitness and tech entrepreneur, Tim West, UBX is a proven franchise model with over 100 locations across Australia, New Zealand, Singapore, the UK, Ireland, the USA, the UAE, and Japan.
UBX delivers the most convenient, enjoyable, and effective workout to our members as well as a rewarding and enjoyable business for franchisees.
This exciting fitness franchise opportunity has now launched in the UK and Ireland with 9 locations already open and more in the pipeline. The opportunity is boosted by some additional unique benefits:
First mover advantage: By making your move now, you can still secure a premium territory and be the first in your area to bring this unparalleled workout experience to your local community.
Expert UK-based franchise support: UBX is being rolled out across the UK and Ireland by Empowered Brands, a specialist fitness franchise operator with circa 80 fitness clubs across the UK, Ireland, and Spain.
A FITNESS FRANCHISE LIKE NO OTHER
UBX is perfectly placed within both the high-growth boutique fitness market and the worldwide movement towards boxing for fitness.
We are recognised by investors and fitness professionals internationally for our unique points of difference.
Our success has come from rethinking boxing and group fitness in a way that attracts people of all ages and abilities to a unique mix of non-contact boxing and functional strength training in an ultra-flexible group environment.

BENEFITS OF THE UBX FRANCHISE OPPORTUNITY
High Profit Potential: UBX offers a modest investment and low start-up capital requirement. Combined with a small footprint, low membership volume and high price model, this provides strong potential for profitability, consistent growth, and return on Investment.
Flexibility: Whether you're considering a UBX Franchise as an owner/operator, active investor, or multi-unit operator, our simple operational systems will help you to drive efficiency, growth, and performance.
Easy to operate: Our in-house sports scientists create the programs that are delivered in your club via digital coaching screens each day.
Admin-light model: As there is minimal administration required with our business systems, you can swiftly upskill your team members, creating more space for a highly rewarding and enjoyable lifestyle.
Member focused business: We give customers what they want when they want it. Our workout experience generates raving advocates and delivers loyal long-term members.
"From the moment I came across the UBX brand, I was completely sold on its ethos, relevance to today's world and overall brand execution."
"Being able to combine a lifelong passion of mine with the ability to impact people's mental and physical well-being, whilst creating employment opportunities in the very part of London I grew up in is exactly where I want to spend time and effort. From the moment I came across the UBX brand, I was completely sold on its ethos, its relevance to today's world and overall brand execution."
André Hordagoda, Owner, UBX Wembley

AN EXPERT TEAM IN YOUR CORNER FROM DAY ONE
At every stage of your business journey, you will be supported by a team of experts who have years of combined experience in all the key areas required for business success, including fitness, sales, marketing, operations, and technology.
At the same time, you’ll benefit from being part of a supportive and collaborative network of passionate, driven, and like-minded franchisees that believe in the product and who work together to solve problems, share ideas, and keep motivated.
FITNESS REINVENTED
UBX was created to provide an unparalleled experience for members, by creating an environment that felt like playing team sports, was based on scientific principles, and focused on standing out in the market.
By focusing on the three main pillars of convenience, enjoyment, and results, you can be confident that by joining UBX as a franchisee, you will have a product that delivers what customers are looking for and is clearly differentiated from the competition.
- Convenience: Our No Fixed Class Times model allows our members to train on their schedule
- Enjoyment: Skill-based training, as seen in boxing clubs the world over, is proven to retain members for longer compared to standard exercise routines
- Results: When members achieve results, it fulfils the value of their membership and generates greater loyalty to the program
"I just think boxing-based fitness is such a big thing at the moment"
"I had looked at numerous opportunities, including both traditional gym and other boutique fitness franchises. I received information on UBX and carried out a lot of research into the concept.
Boxing-based fitness is such a big thing at the moment. I identified the benefit of a model that means people aren't restricted by timetables; you just turn up; the trainers are there, and you get one-on-one time with the trainer every time you go in. For me, that was what made it really stand out from all the other opportunities.
I am excited to be one of the first in the UK to get involved with UBX. I’m looking forward to helping to make it a big success and to start building the brand here in the UK in the same way it’s been built in Australia and New Zealand."
Neil Rushby, Owner UBX Sheffield
GET A FULL UBX FRANCHISE INFORMATION PACK
If you're ready to learn more about being part of the UBX growth story in the UK, click the button below and we'll send you a full UBX franchise information pack.
Two Brand-New UBX Gyms to Open in Kingston and Islington
The boutique fitness franchise UBX continues to expand its footprint with two new franchised locations set to open in Kingston and Islington.

Both locations are being opened by existing business owners who have expanded their business portfolios to launch a business in the health and fitness sector through UBX.
Located in a newly developed scheme on City Road, UBX Islington is set to open in November, led by husband-and-wife team, Simon and Michelle. Expressing their excitement as the fit-out progresses, Simon shared:
"We are super excited for our UBX Islington adventure to begin. It has taken some time for the scheme at City Road to be built and completed. The complex is amazing and a perfect fit for the UBX offering."
Simon and Michelle have successfully operated a franchise in the childcare sector since 2015 and decided to branch out into the fitness space with UBX. Simon explains their choice:
"We wanted to find a business model with something different, something exciting, something new and UBX ticked all the boxes.
"The brand has been well received across the UK & Ireland and we are pleased to bring it to Islington."
From Blueprint to Boutique Fitness Gym
UBX Kingston is scheduled to open its doors in October. The Kingston franchisee, an established entrepreneur in the construction and property maintenance sector, saw UBX as the ideal opportunity to broaden his business interests into the growing fitness industry.
Mark Pinner, CEO of Empowered Brands, the master franchisor for the UK and Ireland comments:
"It’s fantastic to see experienced business owners diversify into the fitness sector by choosing UBX Boxing + Strength.
"Beyond experienced entrepreneurs, we also have franchisees from a wide range of backgrounds including franchisees from other well-known franchise brands, franchisees who have exited their corporate careers to pursue their own business, and franchisees who work in sectors as diverse as, accountancy, the civil service and the government department for health.
"We have found that one of the reasons that franchisees are drawn to the fitness sector is because of the direct positive impact they can have on people's lives and the community. There's a feelgood factor that comes from seeing members achieve life-changing results in the facility that you have created for them."
UBX Kingston and Islington will become the 8th and 9th UBX gyms to open in the UK & Ireland under master franchisor Empowered Brands, joining a growing global network of more than 100 UBX locations worldwide.
I've never been involved in the fitness industry from a commercial aspect before which is why I went down the franchise route - UBX was a new concept that really appealed to me." On opening UBX Windsor: "I'm absolutely elated! It's taken a while to make everything come to fruition, but I can undoubtedly say that I'm so happy with everything and how it has turned out.
Being able to combine a lifelong passion of mine with the ability to impact people's mental and physical well-being, whilst creating employment opportunities in the very part of London I grew up in is exactly where I want to spend time and effort. From the moment I came across the UBX brand, I was completely sold on its ethos, its relevance to today's world and overall brand execution.”
To be open in the second location so soon after Media City feels incredible. It's one of those things where we didn't think that we'd get to that stage so soon, but things moved so fast at Media City, so now we're here it's unbelievable, and to introduce UBX to a new crowd as well, we couldn't ask for more.
We are a husband-and-wife team who started our franchise business journey in 2015 within the childcare sector. Having worked successfully in the franchise environment, we are excited to have become a part of the UBX team. The UBX concept, which has worked so well in Australia, we feel can adapt to fit the gap in the UK market. It is a concept and brand that is easy to get behind. We are thrilled to join a fantastic team in Empowered Brands and UBX UK to support us in creating this unique but incredibly dynamic workout environment. We plan to create an amazing location for individuals to workout, in a fun, friendly environment while learning a new set of skills.
I was looking to diversify my investments in 2021 when I started investigating the market to identify a new boutique fitness brand. One of my objectives was to launch a new brand in the Irish market, which is why I started talking to UBX in 2022. I quickly negotiated a multi-license deal and UBX Stepaside was identified as the first location. I put together a small team of 2 other experienced fitness professionals and gym managers in Raff and Sergio who are also investors in UBX Stepaside. This close-knit team did an immense job in hitting our revenue targets and quickly completed an intense project to get the very first UBX open in Ireland. It was a thrilling experience to launch the first UBX in Ireland and we received great support from all the team at UBX UK & Ireland and head office in Australia.”
I had looked at numerous opportunities, including both traditional gym and other boutique fitness franchises. I received information on UBX and carried out a lot of research into the concept. Boxing-based fitness is such a big thing at the moment. I identified the benefit of a model that means people aren't restricted by timetables; you just turn up; the trainers are there, and you get one-on-one time with the trainer every time you go in. For me, that was what made it really stand out from all the other opportunities. I am excited to be one of the first in the UK to get involved with UBX. I’m looking forward to helping to make it a big success and to start building the brand here in the UK in the same way it’s been built in Australia and New Zealand
When the UBX model was proposed to me, it ticked all the boxes. It operated in the health and fitness industry, it had a lower capital outlay than a standard gym format, and it was a well-established franchise concept with a new twist to it. It was everything I was looking for. I looked very carefully at the UBX model. I'm actually not a boxing person, but I do appreciate that it’s a huge market. The thing that kept coming back to me was the low membership numbers required to make the business successful and the simplicity of the model.


UBX Wembley Launch Party

