
We’re thrilled to welcome our newest franchise directors as they begin their exciting adventure as business owners.
Behind every new franchise is one simple purpose: children. Helping children to be fit, active, healthy, and smiling is at the heart of everything we do. With Peterborough, Finchley and South Lincoln joining the network, thousands more children will have the chance to enjoy sport in a fun, safe, and positive environment.
In the build-up to launch, we’ve already seen fantastic momentum. Across the three new areas, over 80 leads have been generated following our soft launch days. Each franchise director has also completed our 12-week training programme, finishing with a 3-day, face-to-face onboarding at our head office earlier in August.
Now, all actions are go for September. The new teams are ready, excited, and eager to make a difference in their local communities. As franchisors, we’ll continue to provide the tools, guidance, and support they need – but it’s their passion, energy, and enthusiasm that will truly shine when they step into nurseries, schools, and sports camps to work with children.

Billy Densham, Network Manager at Super Star Sport, said:
“I’m so excited to welcome our new franchise directors into the network. For me, the real journey starts now — supporting them every step of the way with their business development and helping them grow strong, successful branches. Knowing that this growth means more children being active, healthy and smiling is what makes it so rewarding.”
Gaetano Scaglione, Training & Development Manager, added:
“It was a pleasure spending time with the new franchise directors during our training days. We worked closely on all things sports coaching, delivery, and standards — and it was great fun seeing their enthusiasm shine through. They were so open to learning and improving, and I’m delighted to see them now ready to take what they’ve learnt into schools, nurseries and camps. The children in their areas are going to love it.”
At Super Star Sport, our WHY has always been the same: children first. Every kick of a ball, every smile at camp, every positive moment in a PE lesson reminds us why we do what we do. September marks another big step forward – not just for our franchise network, but for the children who will benefit most.