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I am Döner signs first forecourt franchise deal

The latest franchise deal, facilitated by Seeds Consulting, will see Four Crosses Filling Station Limited, a multi-site fuel station operator in the Southeast of England, operate the first I am Döner on a roadside forecourt.

I am Döner Chairman, James Hacon says "We are thrilled to sign this latest franchise deal and look forward to working together with Lawrence Wells and the team at Four Crosses. This deal perfectly aligns with our strategic vision of proving the flexibility of our brand not only on high street and in neighbourhood locations, but into roadside locations, travel hubs, universities and other concession environments. Our franchise-first expansion plans are rapidly building pace with unprecedented interest in both the UK and overseas, but we like to keep our powder dry when it comes to our growth ambitions, focusing on delivering positive outcomes for our partners, proving our model through our actions, not big headlines numbers. There'll be more exciting news coming soon!"

Seeds Consulting Founder Matteo Frigeri adds: "We are seeing a lot of traction with I am Döner's franchise programme. Very few brands out there can claim to offer a quick-service concept with such moderate capex requirements and intrinsically lean operation, supported by the latest technology. Here we demonstrate how the concept can flex to seize opportunities also in non-traditional sites. It is a franchise that is ideally suited to existing F&B entrepreneurs that wish to diversify into a brand with a demonstrated ability to deliver industry- leading return on investment."

Lawrence Wells, founder of Four Crosses Filling Station Limited said: "I have been on the hunt for a food brand to go on my forecourt and when I came across I am Döner I knew that it was a great fit with nothing like it in the area - I can't wait to showcase the brand later this summer."

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