The partnership has been co-ordinated by F&B business developer and franchise consultant Seeds Consulting.
The new Agreement will involve a plan for Freshly Baked to develop 100 locations over the next 10 years.
Fat Phill’s was founded by Armin Vahabian in 2019 and it has since expanded to 17 locations across the Netherlands, becoming the fastest growing burger brand in the country.
Fat Phill’s Founder and Managing Director Armin Vahabian comments: “We are excited about partnering with Freshly Baked. Their track-record as a master franchisee for Auntie Anne’s speaks for itself: they are structured to roll out and have a deep understanding of our sector and the franchise relationship.”
Seeds Consulting Director Matteo Frigeri adds: “Fat Phill’s is not just a great restaurant concept; it works equally well as a franchise. It has delivered a competitive ROI and growth for all its current franchise partners, most of which are opening already their second or third location.”
Max Burton, Managing Director of Freshly Baked Ltd adds: “We are delighted to be partnering with Armin and his team in Holland. Initially we are focussing on opening 3 stores between 1,000 sq. ft. and 1,800 sq. ft, more likely to be in Greater London High Streets with stores being centrally located within busy conurbations.
What attracted us to Fat Phill’s is the quality of their smash burgers and associated offers, their modern shop fit design and attention to detail from the Franchisor.”
About Fat Phills
Founded in 2019 in Amsterdam by Armin Vahabian, Fat Phills specialises in fresh to order smash burgers, American-style sandwiches and cheesesteak fries.
About Freshly Baked Ltd
Freshly Baked operates 38 Auntie Anne’s locations in the UK. Last November it has agreed to renew its Master Franchise Agreement with US-Based franchise Focus Brands for a further 10 years, to more than double its UK estate.
About Seeds Consulting
London-based Seeds Consulting is a group of experienced business developers led by Matteo Frigeri and David Liveing specialising in the restaurant industry.