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Puddle Ducks Shortlisted for Franchisor of The Year

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The franchise provides world-class swimming lessons from aqua-natal classes to age 10 and teaches over 25,000 children to swim every week across the UK.

Known as the ‘Oscars’ of the franchising industry, the bfa HSBC British Franchise Awards is the flagship event in the franchising calendar. Becoming a finalist in this category is recognition of strong ethical franchising credentials, stand-out strategies for growth and a commitment to franchising. Puddle Ducks’ selection proves the business is working in a structured and well-balanced way to serve the best interests of franchisees, head office staff and consumers.

Jo Stone, co-founder and managing director of Puddle Ducks commented: “We are delighted to have been shortlisted in this highly contended category. To be recognised by the bfa alongside such prestigious peers demonstrates that our franchise continues to lead the way in the sector, delivering consistent results that enable us to grow as a brand while also providing our franchisees with a successful business model.

“Of course, we wouldn’t be here today without the ongoing support of our wonderful customers who believe in the Puddle Ducks brand and who stayed with us during the pandemic when our entire business was halted. We continued to support our customers and franchisees during the pandemic, ensuring regular communication and that all our teams were ready to resume swimming lessons as soon as restrictions were lifted. That dedication is clearly reflected in the loyalty that our customers continue to reward us with, indeed we now have 20 percent more customers than pre-pandemic. Puddle Ducks as a brand continues to move forward and we remain passionate about ensuring as many children as possible learn a life-time skill and a love of swimming.”

Commenting on this year’s awards, Pip Wilkins, CEO of the British Franchising Association, added:

“To be announced as a finalist for this award is a huge achievement and a real testament to any brand’s hard work and determination. Each year, these awards let us show franchisors that we’ve noticed their efforts, we’ve recognised their dedication and resilience and we are thankful for their commitment. A big congratulations to the whole Puddle Ducks team.”

Puddle Ducks are looking forward to the awards ceremony to be held on 24 November where the coveted Franchisor of the Year accolade will be announced.

The Puddle Ducks franchise was founded in 2002 by Jo Stone and Tracy Townend. The company has been awarded 5* Franchisee Satisfaction for the 10th year running and offers a highly successful business model alongside consistent Head Office support.

Several territories are currently available to franchise including:

  • London (and surrounding area)
  • Surrey
  • Cambridgeshire (and surrounding area)
  • Buckinghamshire
  • Birmingham / West Midlands / Warwickshire
  • Hampshire
  • Devon
  • South Wales
  • South Scotland

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