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ERA nominated for British Franchise Association’s International Superbrand award

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Since our very outset, we have worked hard to ensure all those who join our network of cost consultancy business owners reap the benefits of our world-class training and support, as well as our incredibly collaborative global network. This ensures everyone has the tools to thrive as operators of their own scalable business.

And we are thrilled to announce our work in this regard has been recognised, with ERA named as a International Superbrand finalist at the upcoming British Franchise Association (bfa) HSBC British Franchise Awards.

What are the bfa awards?

Known as The Oscars of the franchising industry, the bfa HSBC British Franchise Awards evening is the flagship event in the franchising calendar. It celebrates the best of the best in franchising, showcasing franchisors and franchisees alike who are committed to ethical franchising.

This year’s ceremony is set to take place on 24 November at the Vox Conference Centre in Birmingham.

The International Superbrand category showcases the power of franchising when a strong, proven business model successfully translates and builds across regions worldwide. All finalists have had many challenges to contend with in growing their brand internationally and now provide opportunities to many more people than in the UK alone.

Who joins ERA in the International Superbrand Category?

We will be sharing the spotlight with two other well respected franchise brands – Autosmart International and Little Kickers – to take home the coveted International Superbrand accolade in November.

Pip Wilkins, CEO of the British Franchising Association, congratulated category finalists: “Expanding internationally in franchising takes time, consideration, lots of investigation and investment, we are lucky to have such a class line-up of finalists that are proof that franchising is a business model with no limits. Huge well done to Expense Reduction Analysts (UK) Ltd and their international teams.”

Gillian Morris, Head of Franchising, HSBC, said: “The annual awards are a celebration of the achievements of the franchise sector, as well as the high standards of the finalists, their innovation and resilience demonstrated over the past year. We look forward to celebrating success with Expense Reduction Analysts (UK) Ltd and their team.”

ERA’s President for the EMEA region, Dr Arnd Halbach, said: “We are extremely proud to be nominated for the International Superbrand award. ERA is an established, thriving international franchise deeply rooted in the strong UK franchising sector and becoming a finalist is a testament to every single person who has worked to make ERA the prosperous business opportunity that it is.

“We would like to congratulate all of the finalists in all categories. It is a tremendous privilege to work in such an energetic industry and we look forward to celebrating the final results!”

ERA’s global operation

During the past 30 years, ERA has grown into a truly global organisation, driven by the innovation and passion of our 700+ franchisees around the world, combined with the incredible efforts of our award-winning support team.

Now operating in more than 40 countries on 6 continents, ERA continues to invest heavily in technology, training and support, empowering our network to achieve their ambitions for growth, scalability and success.

And we firmly believe that collaboration and teamwork opens the door to increased profits for all our consultants. It’s why we place a real emphasis on the many benefits of international networking between colleagues.

Part of how we achieve this is through regular conferences and networking events held around the world. All of our franchisees are welcome to join these, and they provide fantastic opportunities to learn new tips and methods from colleagues as to how to grow their own business.

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