We have expanded globally into export markets of Ireland, France, Australia, Germany and the Netherlands, with plans to grow their coverage by 29% over the next 3 years.
In the ‘International Superbrand’ category judges were looking for a franchisor who had taken their franchising journey to a truly international level. They were looking for a company that had built the necessary platforms for their successful expansion allowing them to move forward with their franchising journey. They wanted to see clear evidence of the strategy and implementation of their international business model and the different stages in their journey towards the international market. Autosmart stood out from the competition in the eyes of industry expert judges.
Speaking on the night, Pip Wilkins, CEO of the British Franchising Association said: “Huge congratulations to Autosmart International on winning the ‘International Superbrand’ award. They have worked extraordinarily hard to grow their business in an ethical, sustainable way, supporting their franchisees as they go both here and abroad, and their efforts have been rightfully recognised tonight.”
Chris Ashton, International Sales Director for Autosmart comments, “We’re delighted and honoured to have won the International Superbrand award. We are a truly global business, with franchise owners operating in countries as diverse as Sweden and Australia and with many more agents in countries as far as the USA and China.
“This year, for the first time in Autosmart’s history, the number of international mobile showrooms has come close to equalling UK numbers and by 2025 we expect to have more wheels on the ground outside of the UK.