Right at Home

It takes a very special group of people to forge and maintain this kind of reputation: Right at Home franchisees are genuine, humble, proud, committed and insist on their teams delivering the absolute highest quality of service.



By empowering the right people with our proven business model and knowledgeable, experienced support teams, franchisees can grow large, community-focused homecare organisations that deliver first-class care and can generate large rewards.

• Over 50%* of the network have annual sales exceeding £1M
• Top performers are generating £3M+ and still growing
• Can deliver c.3 times EBITDA return on sale of your business

*Franchisees trading 24 mths+, as at Q4 2024

Experienced leadership, trusted brand

Homecare is a very in-demand sector, assured of further growth with the UK’s ageing population. There are also significant barriers to entry. Right at Home reduces these barriers, offering franchisees the perfect blend of making a difference, while achieving commercial success.

We’ve spent 13 years building the industry’s most trusted and consistent premium-quality brand, and supporting each franchise to become the homecare provider and recruiter of choice in their local communities.

There are no short cuts – it’s hard work, requiring real commitment, resilience and patience. But you’ll have the backing of exceptional teams, as well as direct guidance and input from founder Ken Deary and CEO Lucy Campbell, two of the most respected people in homecare.

It’s extremely rewarding for those who put in the effort. And those rewards are so much more than just financial. Be the change you want to see in your community, backed by the franchise with the strongest benchmarks in both homecare and franchising.

 

Why choose Right at Home?

• Join a network of switched-on businesspeople, ALL committed to being the best
• Established in 2010 with 80+ of 160+ territories sold and many prime areas available
• Lucy and fellow directors are playing a pivotal role in the future of the homecare sector
• Multi-award-winning business model with the highest franchisee satisfaction scores
• Large territories offer multi-office growth potential for successful owners
• Our RightStart programme gets you off to the best possible start in business

Right at Home is an independently owned and operated homecare network. This gives franchisees the best of both worlds: being part of a significant industry player, but with no external shareholders we remain entirely focused on franchisee success – not stakeholder profits.

Ken Deary founded Right at Home in the UK in 2010 after a highly successful period as a McDonald’s franchisee, which included winning the British Franchise Association’s highest honour – Franchisee of the Year – and McDonald’s highly-coveted Golden Arches award.

Ken built the brand from day one from the perspective of a brilliant franchisee and what they need from their franchisor, with a focus on strong, sustainable, ethical franchising. His success with Right at Home led to his election as Chair of the British Franchise Association from 2022-24.

Lucy Campbell took over as CEO in 2023 after several years of working closely alongside Ken. Lucy has an enviable reputation in both homecare and franchising, having received multiple prestigious awards for her leadership and vision. She is helping to shape the future of homecare through her role as vice chair of the Homecare Association and her work with cross-party politicians.

Support that’s proven to achieve results

Our unique approach to support from a dynamic and committed team at National Office has created exceptional consistency of franchisee results. Our key staff have been with us for a long time, and are as invested in your success as you are.

Our acclaimed RightStart programme sets you up for success with a detailed business plan, full initial training, marketing materials and support sourcing premises and recruiting your Registered Manager – leaving you ready to focus on growing your new business.

And you’ll also join a peer support network like no other. We only award franchises to people who share the same ethos and values. This values-based approach has helped create a tight-knit group of like-minded Franchise Owners, who share three guiding principles along with the franchisor:

• Integrity and excellence are everything
• Profitability comes from being the very best at what we do
• Leaders are approachable, accountable and collaborative

A franchisee perspective is sought in every key strategic decision, a participative approach that ensures everyone in the network has a voice and feels heard.

A typical business journey:

Your investment

The initial franchise fee to join is £33,500 + VAT. New businesses typically require additional working capital of £90,000 to 100,000 to cover set-up costs and expenses.

Thanks to the brands heritage and outstanding performance, we have fantastic relationships with the major high-street banks who are keen to assist our high calibre franchisees wherever then can. They will lend up to 70% of your required investment, subject to status, meaning you'll need around £42,000 in liquid capital to start your franchise.

Right at Home is highly regarded by the leading high street banks and can introduce you to suitable lenders as part of the process of becoming a franchisee. Our start-up package includes independent support to create a business plan in a bank-friendly format.

And your investment is more than just financial. Starting your own homecare business takes time and energy, particularly for the first few years. The journey is well proven, and the rewards can be significant, but it is also a business that will require effort, commitment and long-term vision.

Find out more

There are many prime territories still available across the UK, as well as the opportunity to purchase established businesses (resales) when they become available. For either, you’ll need to:

• Be passionate about exceptional quality homecare
• Inspire your team of CareGivers to provide the absolute highest standards of care
• Enjoy being part of a close-knit network of like-minded business owners
• Invest around £42,000 plus funding
• Commit the time and energy required to help as many people as possible

If being part of our success story appeals, please get in touch for an initial conversation with the team.