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Approximately 2.2 million Brits work in the sales and marketing industry – what makes this fast-paced industry so attractive? One reason is that this is a field that embraces creativity. Sales and marketing experts are encouraged to perceive the world in new ways, to generate new ideas and to make connections between seemingly unrelated things. They use their imagination to find innovative solutions to problems. Creativity is a skill that the business world needs to thrive – complex problems emerge for CEOs and their teams every day and it is important for employees to be able to connect with customers and clients in new and innovative ways. Our creative instincts are what make us unique and when these instincts come alive in the workplace extraordinary things can be achieved.
One misconception about the franchise industry is that creativity is discouraged. Franchisees acquire a licence from their franchisor on the condition that they adhere to regulations surrounding how the business is managed. Brand consistency, for example, is so important to a franchisor. How, then, can a franchisee make full use of their creative skills? In the sales and marketing industry, creative franchisees thrive. They possess an inherent ability to communicate effectively with both staff and customers. New ideas are embraced and actualised. They think outside of the box when it comes to marketing and promotional tasks, ensuring that the business stays relevant and competitive. They understand the brand's identity and message and use their flexibility to be creative without compromising brand consistency.
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Technology has had a huge impact on sales and marketing techniques – it has made tasks such as finding new customers, managing budgets, processing payments and tracking sales figures much easier. CRM systems help sales and marketing franchisees to manage clients – how many are in the system, what their contact details are and what they have previously been contacted about. They're able to increase sales productivity and revenue, as well as reducing unnecessary tasks and administrative work. Marketing campaigns are more varied too, with many franchises choosing to use both traditional and digital marketing techniques. Email marketing, for example, has become increasingly popular as a means of attracting new customers and retaining existing ones. Recent research shows that an estimated £44 is made for every £1 spent on an email marketing campaign. Data now informs each email campaign to ensure that it reaches the right audience. Email is an effective marketing tool that builds brand loyalty and trust – when done successfully, of course.
An open and honest relationship between a franchisor and franchisee is important for any franchise business to succeed. Both parties must understand their role in the relationship. In a creative industry like sales and marketing, good communication is key. A franchisee should have the confidence to implement their ideas while feeling supported by their franchisor. Creativity and transparency, between both parties, allows the business to grow. It is easy to see what is working, what is not working and what insights emerge when creative risks are taken. In a successful business partnership, communication and creativity go hand in hand. Franchisees will feel more motivated to achieve goals and stay on top of challenges with their franchisor's backing.
Spoton.net, Countrywide Signs, Opportunity Marketingand Things To Do In are just some of the many sales and marketing franchises thriving in the UK today. Buying a sales and marketing franchise can cost as little as £2,000 and the investment is usually returned quickly after the franchise is up and running. There is potential to enjoy a significant income as you grow your business! Most sales and marketing franchisors offer full training and support, and some will also offer financing assistance which can be very useful for anyone wanting to get started relatively quickly. The training is usually ongoing, since technology is constantly evolving and this can be a great opportunity to improve your digital skills. Many sales and marketing franchisees work from home or on a part-time basis – achieving a healthy work-life balance.
The internet is worth an estimated £100 billion and contributes massively to the continual growth of the sales and marketing industry. More and more companies are conducting business online and there has never been a better time to take advantage of this with your very own business. If you're looking for a new investment opportunity where you can work in areas such as content marketing, search engine optimisation, analytics and more, why not invest in a sales and marketing franchise?
Have a look at our exciting range of sales and marketing franchises right here and get ready to start the most exciting chapter of your career!