Technology and trends have made franchising an ever-changing landscape in the business industry. In order to keep up, franchise brands have to be innovative and take chances on new technology to further their growth and development. We’re talking tech in this week’s Friday Franchising News. Find out what advancements top franchises are making and how they’re keeping themselves ahead of the game in their respective fields.
Radfield Home Care Franchisees Hang Out at Google HQ
Radfield Home Care franchisees were recently invited to spend time developing its systems alongside Google and Hubspot at Google Headquarters. The franchise’s digital marketing manager, Phil MacKechnie, Hastings franchisee Samuel Holmes, and Havering franchisee Jennie Bardrick got to learn alongside the international digital giants at a two-day-long event with other leading online marketers. The event covered topics such as voice command technology, developing home services ads, and data management techniques that will help franchisees remain GDPR compliant with efficient CRM systems. The team also learned more about search engine optimisation, pay-per-click advertising, and Google algorithm updates.
My Window Cleaner Uses Technology to Change the Industry
My Window Cleaner says it has Urberfied the cleaning industry. The My Window Cleaner franchise has been hard at work, building an in-house IT system that communicates between the head office, its window cleaners, and its customers in real-time. Their app allows their cleaners to tick a job as “complete”, notify the head office, and record payments and accounts. This is driving the business’s efficiency by 30%. By using Google Maps and Street View, the My Window Cleaner team can more easily view basic property details and provide the client with a more immediate quote. This helps improve communications with clients, leading to references and repeat customers for the brand's franchise owners.
Tutor Doctor’s Revolutionary Online Learning Platform
Tutor Doctor is fresh off of revealing their new branding and now they’re moving on to technological advancements. The franchise’s new online learning platform, 'Bramble', was shortlisted in the 2018 bfa HSBC Franchisor of the Year Award. Bramble was launched in 2017 and has catapulted the brand’s franchisees ahead of the competition by opening up a new revenue stream. The platform merges audio and visual elements with an interactive Whiteboard that allows real-time, on-screen editing, allowing tutors to teach from anywhere. This enhances the customer experience, more than doubles tutor efficiency, and allows franchisees to reach more clients. New franchisees can even 'share' tutors across the network in their first few weeks to help get their business off the ground. Winners of the bfa HSBC Franchisor of the Year Awards will be announced on 28th June 2018.
Papa John’s Introduces Papa Talk
Papa John’s has recently introduced its new customer satisfaction programme, Papa Talk. One of the world’s largest pizza franchises, Papa John’s is inviting customers to tell the brand what they think through the Papa Talk UK customer satisfaction survey designed to provide improved customer service, to drive orders and help increase profits. Through this programme, franchisees can monitor reviews through an app, and any issues can be addressed right away. For Papa John’s, Papa Talk is key in ensuring customer satisfaction and increasing profits for the brand’s franchise owners.