This week, franchises are showing they have the drive to succeed. The automotive industry in the UK is a vibrant sector of the economy and is a growing industry with high earning potential. In this week’s Friday Franchising News, we’re taking a look at what different automotive and car franchises have in the works, from championship races to charity events to global expansion. Get revved up for the latest in automotive franchising news right here:
Mac Tools Sponsors Racecar at the British Touring Car Championship
Mac Tools has a prominent place during the British Touring Car Championship (BTCC) this season. Driver Adam Morgan, in his Mac Tools-sponsored Cicely Motorsport car, is standing in second place after the first two events of the season. Morgan’s strong performance is a great advertising platform for Mac Tools franchisees who benefit from widespread coverage on television and online during the BTCC season. Mac Tools automotive tool retail franchises are feeling the rush from the brand regularly appearing on national media.
Sixt Announces Expansion Plans for Italy
Sixt, an international car rental company, is looking to expand across Europe with its sights set on Sardinia, Italy. Sardinia attracts thousands of visitors each year, and its beautiful scenic drives and light traffic make the island an excellent destination for Sixt car rentals. Customers will be able to rent models from BMW and MINI, including city cars, convertibles, and SUVs. Sixt has already opened an office in the airport in Sardinia’s capital city, Cagliari, just in time for summer. A second office is scheduled to open soon in Olbia on the north side of the island.
BP Cycles From Coast to Coast to Raise Money for Motor Neuron Disease
BP, the multinational oil and gas company, filling station, and convenience store franchise, will be participating in the Coast to Coast challenge again this year. A team of BP employees will be heading to Scotland to cycle 250 miles coast to coast from the Isle of Skye to Aberdeen. The challenge is a charity event to raise money for Motor Neurone Disease (MND) Scotland in memory of their colleague Ian Bowen who died from the disease. This year will mark the 10th year BP has participated in the event. Over the last nine years, the team has raised £1.2 million for the charity and hopes to raise between £150,000 and £200,000 this year.
Europcar to Lead the 2018 Rás Tailteann
Europcar will be fronting the 2018 Rás Tailteann cycling race, providing cars from 19 of the franchise’s regional and airport branches across Ireland to lead and set the pace while also offering support when needed. The global car hire franchise hopes to gain more exposure in Ireland with this sponsorship. Spectators will see the franchise’s green and yellow logo on cyclists’ jerseys as they cycle across the country. Europcar is also holding a competition to invite two cycling enthusiasts to join Irish cyclist Laurence Roche in the lead car for one stage of the race.