🕒 Estimated reading time: 4 min.
Franchisees are often attracted to internet franchises because there is an opportunity to work from home rather than commuting to an office each day. The main thing that they want, when taking on a franchise opportunity, is to run a successful business. One thing that every successful business has in common is that it's up-to-date with the latest technology. Technology is instrumental for businesses to grow and become successful, but many businesses do not have the time, skills or resources to become technologically savvy. This is where Eazi-Apps come in. In this month's Franchisor Q&A, Eazi-Apps' CEO Zak Daud discusses how Eazi-Apps evolved, the importance of technology and what prospective franchisees can expect when running their own Eazi-Apps business.
Where did the idea for Eazi-Apps come from?
I was helping SMEs in the UK with their digital marketing and online visibility since 2006. This was through a very successful franchise model.
Eazi-Apps was launched in 2012. Over the last 10 years, smartphone penetration has been increasing significantly, year-on-year globally. Businesses have no choice but to evolve their marketing in line with consumer behaviours.
Large companies with deep pockets and expert marketing teams have taken advantage of the mobile revolution to help them increase sales and customer retention.
Unfortunately small businesses lack the time, the technical know-how and the budget to compete with larger organisations.
Eazi-Apps levels the playing field and provides smaller businesses with affordable and powerful mobile solutions that help businesses increase sales, reduce costs and encourage repeat business.
Technology has become crucial for businesses in the last ten years or so. How important is it for Eazi-Apps?
Today technology is crucial for small businesses to survive and thrive. The digital landscape is changing fast and our local high streets are suffering.
I believe that small businesses are the fabric of our communities. They deserve world-class technology to prosper in an ever-changing world.
We empower smaller businesses to further their reach and visibility through digital and mobile solutions that deliver real and tangible results.
Our technology is constantly evolving to ensure that we stay ahead of the curve to help local businesses prosper.
What skills do you look for in a franchise partner?
Eazi-Apps partners can build and deliver powerful mobile apps without any technical experience. Using our drag and drop platform, they simply select the relevant features, add content and update the appearance.
Our ‘Business-in-a-Box' solution provides them with everything they need to build a profitable business. This includes marketing materials, training, branding and support.
Eazi-Apps partners offer expert consultancy and advise businesses on their mobile marketing strategy. They share business growth strategies that increase sales with smart mobile solutions.
The key skills required include the ability to build relationships, an appetite to become an expert in this field with our guidance and the desire to be a successful entrepreneur.
What kind of training can franchisees expect?
Starting a new business can be daunting. When franchisees start their mobile app business with Eazi-Apps they are never on their own.
The first part of their journey starts off with an initial two-day live training programme. The training is held online through our online international classroom or at our offices in Leicester, UK.
They will also be mentored by a successful Eazi-Apps partner to help them save time, effort and expense during the early stages of their business.
This is complimented by our online sales and training academy. Franchisees have access to courses worth over £10,000 to help them build a successful and profitable business.
Our dedicated support team of mobile marketing experts help them on a day-to-day basis. Our live business development webinars are a great way for franchisees to stay on top of new developments.
Describe an average day for an Eazi-Apps franchisee.
Eazi-Apps franchisees have various routes to market. One of the most effective ways is by attending business networking events in their local area. They can meet local business owners who are looking to increase sales.
A typical day includes connecting with new contacts, meeting local businesses and demonstrating how our cutting-edge technology can help them solve their business problems.
Franchisees would also be building apps that are ready to be published to app stores. If they have too much business, the head office team can design and build the apps for them.
All of this would be supplemented by learning and by increasing their skills via the online sales and training academy.
What makes Eazi-Apps unique to other internet businesses?
Our world class technology makes it easy to build powerful mobile apps without any coding skills. Our feature set includes mobile commerce, booking systems, loyalty programmes and targeted messaging systems.
It only takes a few hours to build an app from start to finish and our in-house publish team liaises directly with Apple and Google on behalf of our franchisees.
Our 'Business-in-a-Box’ solution provides our partners with everything they need to get started. They can build their business with confidence, knowing that they are backed by an established company and expert team.
Eazi-Apps has over 250 partners worldwide, is present in over 40 countries, supports 55+ languages and has published 1000s of revenue-generating apps.
Learn more about an Eazi-Apps franchise opportunity right here.