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Franchisor Q&A (#25): ActionCOACH

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🕒 Estimated reading time: 3 min.

ActionCOACH is the only UK franchise to offer its clients a 6-month payback guarantee & its investors a guaranteed 5-figure monthly income by month 7 (ask us about the Ts & Cs) – just two of the reasons why ActionCOACH won the UK's Best B2B Franchise at Lloyds Bank's Best Franchise Awards for 2018 & 2019.

ActionCOACH has become great at the business of business - finding out what works and what doesn't work in every kind of business. With more than 3,500 strategies and tactics to draw on, a trained and licensed business coach can confidently guarantee their business owner clients a return on investment from an ActionCOACH service inside 6 or 12 months.

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Learn more about ActionCOACH here

In this week's Franchisor Q&A series, we take a closer at ActionCOACH's unique benefits and what lies ahead for the franchise.

Q1. What makes your franchise standout?

We’re tackling a perennial pandemic in the UK … over a quarter of a million business owners are losing their business, their dream and their livelihood every year, because someone didn’t teach them about the business of business well enough. You could be that someone who makes the critical difference to hundreds of people and their families in your local community.

The service almost sells itself … I mean what else can you buy which guarantees incremental gross profits and will more than pay for the service inside 6 months or you’ll be refunded the difference? The franchise comes with a healthy guaranteed monthly income too – just ask us about the Ts & Cs.

Clients will love you for what you do … I can’t think of another professional service like it! 342 clients
ook part in our latest annual client survey and 98% said their Action Coach makes a positive difference to their lives and 96% would recommend ActionCOACH to a friend or business associate.

The most impressive aspect has been the response of our UK network of 200+ franchise partners who all committed to deliver 5 pro bono business coaching sessions per week to help local business owners get through the crisis. Our team offered this because they were best placed to help and it was the right thing to do; interestingly, it has turned into a win:win with 1 in 10 business owners seeing so much value from one or two pro bono sessions, they are hiring one of our business growth specialists.

The franchise works from home, using online video conferencing, email, phone calls and social media to generate leads, coach clients and stay in touch with the support team.

We launched a new range of programmes and marketing collateral for our franchise partners to use such as:

  • Whitepapers
  • Free Surveys
  • New webinar materials including:
  1. Leading from a distance
  2. 11 steps to beat the crisis
  3. Sprint forward
  4. Re-Start
  5. Survive and Thrive
  6. Communicate with confidence
  7. 12 Steps to pivot your marketing during the crisis
  • Virtual GrowthCLUB
  • Social media icons and images
  • Founder, Brad Sugars, also released his 30X videos free for business owners to access

Our recruitment for new franchise partners has also adapted allowing you to move through our process at the same speed and with the same in-depth analysis over video conferencing.

Q4. What extra support and assistance are you offering your franchisees during this time
As well as launching a host of new COVID-19 Crisis Averted collateral, our UK support team stepped up to provide more support than ever. We have built a schedule of daily webinars and a new education system for the whole community which is free to attend. This is going from strength to strength with World Class speakers in their fields arming our franchise partners with cutting-edge tools and knowledge to help them and their clients continue to move forwards.

Recent contributors to the extra support include:

  • Frank Dick OBE
  • Phil Hesketh
  • Andy Bounds
  • Penny Haslam
  • Paul McGee
  • Myles Downey
  • Brad Sugars
  • Michael Heppell

Q5. What plans do you have for the franchise over the next few years?

Expect to see a captivating television series on Channel 4 and Amazon Prime tracking the incredible business and life transformation stories of our clients as they go about building their business with the help of a local Action Business Growth Specialist.

The UK now has over 200 Action business coaches and over 2,000 clients: by 2023, we plan to have all territories awarded, 500 business coaches (most will be employee business coaches due to the recently introduced scalability of our franchise) and 10,000 clients. By 2030, ActionCOACH’s UK goal is to be the go-to place to grow your business, helping 30,000 business owner clients every month.

My lifetime mission is to ensure every business owner in the UK is aware of the best business growth system in the world; if a business owner knows about ActionCOACH, does nothing and loses their business, that’s on them, but if they lose their business without knowing, that’s on me …

Q6. What skills are important for your franchisees to have?

That’s easy, if you’re a skilled communicator who loves learning and helping people; has enjoyed success in your career, business or sport; and wants to build a lasting legacy in their local community, get in touch with us quickly – I plan to corporately own the last 100 territories, so they’re aren’t many remaining!

Read more about AboutCOACH here

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