🕒 Estimated reading time: 3 min.
Approximately £346.3 million was spent on pizza last year in the UK and it's easy to see why – pizzas are easy to prepare, they taste delicious and they're an ideal snack on-the-go. There's currently 6,060 pizza businesses in operation across the UK so this is a very competitive industry to get into. Over the past few years, industry experts have catered to changing consumer tastes by introducing gourmet pizzas that use high-quality ingredients and offering gluten-free pizza options. There are many different options for anyone looking to enter the industry, from running a high-end pizza restaurant to operating a mobile pizza franchise.
Delivita have launched a very successful mobile pizza franchise serving homemade pizza from a mobile trailer. They have been in operation since 2016 and have thrived over the past few years. This year that growth looks set to continue. Joe Formisano, Founder of Delivita, answers some key questions about his business and what kind of partnership he wants to establish with a new franchisee.
Read this week's Franchisor Q&A below to find out what prospective franchisees can expect when joining their team!
How did the Delivita brand come to life?
I had spent £4.5k on a clay wood fired oven 7 yrs ago, it weighed 300kg, took 6 hrs to get to temperature and cracked in half within 14 months! So, I decided to design my ovn oven. Delivita’s unique oven only takes 25 mins to get to temperature, weighs only 30kg and it can cook 40 pizzas in an hour. The commercial potential of this speed has made the Delivita franchise one of the most profitable hourly rates in franchising!
Mobile food franchises are thriving in Britain – what sets Delivita apart from the competition?
We manufacture vegan organic dough, allowing Delivita to cater for all dietary requirements. It’s our own recipe and unique to Delivita. Our trailer unit can support three ovens and is capable of cooking up to 120 pizzas an hour! We have designed professional catering vehicles for any occasion ranging from bikes and smart cars to horse box style trailers. This means there are a variety of different investment levels required to join Delivita.
Is experience required to become a Delivita franchisee?
No, the franchisee just needs to have a desire to succeed, to be hard working and to have a love of food. We have the product, the inventory, the marketing and everything else a franchisee needs.
What kind of training and support can prospective franchisees expect?
Franchisees receive thorough training with our training team initially to learn all about the pizza industry and of course the unique Delivita way of creating pizza! The franchisee will learn how to run their own business and will benefit from significant ongoing support including a high ranking website, which is currently generating more leads than we can commit to! Along with our franchise consultants, Lime Licensing Group, we have created a slick and efficient small business blueprint that allows franchisees to get up to speed quickly and always have help at hand as they need it.
Describe an average day in the life of a Delivita franchisee.
Having fun, creating beautiful food, meeting great clients and putting a smile on their face, all while making a great living! This is a very social business that suits people who like interaction and great food.
How do you help your franchisees achieve a healthy work-life balance?
Delivita as a franchise also provides a work/life balance and is just as suitable as a full-time endeavour or a part-time business. Franchisees can also choose where to focus their time. For example, at regular markets and weekly repeat events or big events like the British GP and the many other national events we have been involved with. Franchisees choose their hours and days to suit them! Life is about having fun and bringing joy to people!
Learn more about Delivita and their incredible franchise opportunity here.