UK Prospective Franchising Survey 2013
Here at Franchise Direct, we constantly strive to hone and perfect our degree of service to franchisee and franchisor alike. In order to do this, we need on occasion to acquire information from our clientele, furnishing us with insights needed to refine the services that we offer.
Over the course of our research, we seek to gather data on the topics of most importance to our franchisees, gaining valuable data on their background and aspirations as well as what we can do to help augment their franchising experience. Areas we investigate include the demographics of aspiring franchisees, the types of franchises that appeal to them the most and the reasons that incentivised them to enter franchising in the first place.
With each survey we further refine our understanding of our clientele, embellishing our ability to assist them with all of their franchising needs.
Our surveys not only benefit potential franchisees, but also better enable us to connect the right franchisees with the fright franchising opportunities.
Our 2013 UK Prospective Franchising Survey was developed using Survey Monkey before being promoted through our blog, newsletter and social media accounts. The response to the survey was overwhelming, providing us with the most accurate insights to-date into the mind-set and background of our website users.
The results have been designated into six key areas and displayed via charts. All information was gathered anonymously.