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Home-based franchises and stay-at-home parents


According to a study completed by the Office for National Statistics in 2014, 13.9pc of the British workforce are now working from the comfort of their own homes – that's 4.2 million people operating from their place of residence.

The number of people working from home has steadily increased in recent years, with a rise of 1.3 million more workers operating from home between 2008 and 2014.


There are a many advantages to working at home: no commute, flexibility, better work/life balance. However for parents the main attraction is being able to spend more time with their children, blending their home and work lives to achieve a happy medium.

For many stay-at-home mums or dads there is an attempt to spend more time in the home and with the family. This has resulted in the search for home business options that allow mums and dads to work from home. They often find that franchising can be an effective, flexible, rewarding and supportive business option.


According to the Office for National Statistics survey, the most common roles for male home workers were among construction occupations, while for women the top roles included child-minding and care work.

It also revealed that 7% of non-home workers were self-employed compared with 63% of home workers.

There are lots of franchise systems set up by franchisors that are focused on targeting parents who want to work from home.

Nowadays, it is becoming more commonplace for fathers to want to stay at home with their children while the mother goes out to work, and so home based franchises can offer a variety of opportunities for both men and women who choose to work from home.

Are you one of these parents who want to work from home, and achieve a healthy work/life balance? Are you interested in starting your own business?

If you answered yes to these questions, you should consider franchising as a successful and flexible option to achieve your personal career ambitions.


How can work-at-home parents can benefit from a franchise opportunity? workfromhome3.png


Many franchise systems can offer work-at-home parents the time management flexibility they need to successfully create a happy and healthy work/life balance. This flexibility is one of the central motivations for many parents hoping to start their own franchise or business opportunity from home.



A franchise system can offer stay at home parents a secure and trusted business model that has been proven to work. It can also offer a trusted brand name, expert training, support and on-going advice. They can benefit from associations with other franchisees in their franchise sector, building a successful franchise around a community of people.


Option to be your own boss

A franchise opportunity can offer work at home parents the prospect to enter into the career world again, by offering a unique franchise system they can set up and create from home. Many parents enjoy the prospect of being their own boss, in the prospect of controlling their own destiny.

There are many benefits to operating your own franchise opportunity from home: time flexibility, no commuting to work, job satisfaction, support and training etc. Perhaps one of the biggest benefits in investing in a home-based franchise, is the excellent option it provides for parents to stay at home and mind their kids but also to re-enter the workforce again.

For many work-at-home mums and dads a franchise opportunity is a rewarding and highly satisfactory business to be part of.


Things to remember 

In their book 'Small Business For Dummies', Eric Tyson and Jim Schell outline some key points from people working from home to consider.

  • Choose the right technology – Make sure you have a strong internet connection, phone line, and any software appropriate for the franchise you have chosen. Giving yourself the right platform to run/market/maintain your franchise is essential.
  • Manage your time – To-do lists and calendars are a simple way to help you manage the workload, and your time, effectively. Being your own boss means you're responsible for every aspect of the running of the operation, so it's easy to feel swamped at times. Using your time as efficiently as possible will maximise the benefits of working from home.
  • Include your family – Your spouse and children are part of this venture so it's important to lay down ground rules in the home. Everyone needs to know the boundaries, the hours of business etc.

Potential home-based franchise opportunities 

Children franchises

A popular choice for anyone who enjoys working with children franchises can be an extremely rewarding venture. My World and I, which specialises in customised products for children, is a good example of an easy-to-start, straightforward children franchise that can be run from the home. The software is provided to enable you to prepare and sell personalised children’s books very quickly, and you get the rights to sell the storybooks.

workfromhome1.pngComputer and internet franchises

Running an online franchise will mean you have a really strong support network of franchisees with significantly reduced costs. The low initial investment is another attraction. Activ Net Marketing offers low-cost fixed-price websites that make the internet affordable for small and start-up businesses across the UK, and is an example of how an online franchise can evolve with with the internet, adding website design & mobile website creation, search engine optimisation, social media management, website auditing and email marketing to their services over time.

Service franchises

Opting for a service franchise gives you an endless list of possibilities: home decor, home improvement, golfing, pet, cleaning, restoring - there are a huge amount of options. DeBonard/SFM for instance gives you access to the tools and expertise required to start up your own online marketing business.



Many retail franchises can be run online, and thus from your home. With IncomeShops for example, you get the chance to start your own online shopping store, with products from well-known retailers such as John Lewis, PC World, Selfridges, Goldsmiths and Mothercare. These brands get you to promote their products and pay you commission. 

Mortgage franchises

Brokerplan is private lending organisation that caters for the SME market with new and Innovative financial products. You can help your clients to get support for the core financial products, and seize an opportunity to build a profitable business from home.




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