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About the Franchisee

About Our Visitors

The majority of our visitors are male and in the 40 – 65 age groups, with a good level of education (75% have some kind of third level qualification). Just over half of respondents are currently employed with the majority of the remainder self employed.

Combined this means that our visitors are educated, with a great level of life and professional experience and even though they are currently in some form of employment, there are choosing to go into business with a franchise and leave their current employment behind.


Answer Options Response Percent
Male 80.8%
Female 19.2%


Franchise Direct Visitor Survey - Gender Pie Chart


Answer Options Response Percent
18-24 1.1%
25-33 11.9%
34-40 15.2%
40-50 33.3%
50-65 37.8%
65+ 0.7%


Franchise Direct Visitor Survey - Age Group Pie Chart

Employment Status

Answer Options Response Percent
Employed 51.7%
Unemployed 16.6%
Self employed 31.7%


Franchise Direct Visitor Survey - Employment Status Pie Chart


Answer Options Response Percent
Primary level 2.6%
Second level 21.4%
Third level qualification, i.e. certificate or diploma 37.6%
Third level - undergraduate degree 19.2%
Third level - postgraduate 17.7%
Third level - phD 1.5%


Franchise Direct Visitor Survey - Education Pie Chart



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