Thanks to recent press coverage of the affects bad lifestyle choices can have, people today are becoming more concerned than ever about their health, taking more exercise and eating much more sensibly.
Sales of health foods, vitamins and supplements are going through the roof as consumers seek out the latest wonder foods and diet aids, providing budding entrepreneurs with the perfect environment to set up a successful health food store franchise.
While anyone with good business sense can successfully run a health food store, it does help if franchisees believe in what they are promoting. Therefore someone who is dedicated to helping others and who has a genuine interest in alternative medicine, special diet foods and natural remedies would be the ideal candidate to run such a franchise.
An awareness of environmental issues and a natural distrust of pesticides and genetically modified (GM) foods will also help franchises to sell their products convincingly and encouraging customers to opt for healthy, natural produce. Qualifications in nutrition could also prove very useful.
- Managing any retail outlet can be a demanding job, so franchisees must be motivated and willing to put in long hours in order to keep the business running successfully.
- Potential health food store franchisees need to look carefully at the location of a franchise before making any decisions. It is important to ensure that there is enough demand for health foods in a given area and that a nearby supermarket intent on cashing in on the popularity of organic food is not going to provide unwelcome competition.
- Indeed extensive market research should be carried out in order to discover which types of people the business is expected to attract and where they are most likely to shop.
Some health food stores, in response to the rising popularity of alternative food and medicines, have added various services to their range as well as products, for example as allergy testing and aromatherapy. Franchisees must therefore decide which kind of business they wish to run and work to reach their target audience accordingly.
- One benefit of investing in a franchise however is the ability to take on an already-established brand name and benefit from marketing and advertising support.
- Investing in a franchise business could also be beneficial for those who have less experience dealing with suppliers, since the company will already have a number of well-established suppliers in place to provide the goods, allowing franchisees to quickly build up a good customer base without having to worry about checking suppliers' credentials.
Enthusiastic entrants to the health food store industry could find that setting up their own franchise is both a rewarding and lucrative way of making a living. But franchisees are advised to look carefully at all available options before munching on what looks to be a winning business opportunity.