When it comes to exhibitions, we have already established that October is the busiest month of the year. Ulster Bank proudly sponsored and helped The Sunday Business Post organise the Irish Franchising & Start Ups Expo that took place in the RDS, Dublin last month. Here Ulster Bank’s Business Manager, Kelly-Anne Grier, answers questions about the bank’s views on franchising, their extensive preparation for the expo, and whether or not they’ll do it all again next year.
What does Ulster Bank think are the advantages of franchising?
Ulster Bank considers the franchising sector to be a vital part of the business community. If you buy a franchise licence from a well-established brand with satisfied, profitable franchisees, your chances of success are higher than if you start a business from scratch. By joining a franchise you have the opportunity to enjoy being your own boss while benefiting from the security and support that comes with being part of a franchise family.
Why did Ulster Bank decide to get involved in this event?
Ulster Bank is extremely proud of its relationship with the Irish Franchising Association and The Sunday Business Post. This year’s combined expo, encompassing start-ups and franchises, demonstrated Ulster Bank’s commitment to supporting new business opportunities, which are a cornerstone within the economy.
How do you think the expo went? Were you pleased with the attendance?
The expo provided a platform for Irish franchisors to showcase their franchise offerings, with a strong focus on business format franchising. Over 40 exhibitors provided extensive information and advice to visitors interested in starting a franchise business. In addition there was a wide range of educational seminars that covered all aspects of franchising from legal options to ICT and strategic management. Whilst Friday was quieter the attendance on Saturday was overwhelming, with continuous footfall throughout the day.
Did it take long to prepare?
To maximise the results from the expo, Ulster Bank were liaising with The Sunday Business Post and the Irish Franchise Association for six months to ensure that everything came together on the day.
Will you be doing the same next year?
Ulster Bank reviews all sponsorships on a yearly basis.