The Wall Street Journal recently published an article stating that many franchise businesses are finding willing investors outside the United States. The article cited such recognisable franchises as McDonald's and Subway who are all experiencing massive growth overseas.
A significant number of franchises are targeting countries which having a growth middle class such as as India and China. The publication of this article coinicides with Franchise Direct.co.uk's sister website, Franchise Direct.com's publication of the Top 100 Global Franchises Report. The report ranks the world's top 100 franchises based on factors including financial performance, number of units and corporate citizenship.
Not surprisingly, the world's favourite franchises top the bill with McDonald's coming in at the top spot, followed by household names such as Subway, 7Eleven, InterContinental Hotels, Pizza Hut, KFC and Burger King. However, among the Top 100 are some franchises outside of the US who have grown internationally, such as Spanish No. 10 - Naturhouse and Canadian No. 12 - Tim Horton's. Also, the list, albeit majorily made up of food franchises, also contains franchises from across a variety of sectors including cleaning, financial, computing, health, children, and home services.
Despite the world's economy being in turmoil this year, franchising is offering individuals a viable opportunity to start their own business under the security blanket of a tried and trusted business method and a recognisable brand. The Top 100 global franchises lead the way in terms of recognised and developed brand image, a proven business method, a dedication to quality franchisee training and support, marketing and an innovative approach to environmental issues. The video below features interviews with various representatives from the franchise industry speaking about how they believe the industry will or has already responded to the economic downturn. Also, take the time to browse through the list of Top 100 global franchises and be inspired!