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What to look out for in the franchisee recruitment process

PlantBecoming a franchisee is a major, and sometimes daunting step. It's imperative you choose the right franchise for you; selecting a business you have a passion for, one which suits your lifestyle and ambitions.

This year's BFA Franchisor of the Year Awards nominated Franchise Direct UK clients Marston's Pub and Cafe2U for the Franchisee Recruitment Award, recognition, according to the BFA, of their 'high standards of ethical, responsible recruitment, with evidence of strong qualification and selection processes leading to franchisee success'.

Both franchises are excellent examples of what potential franchisees should be aware of when making their choice, with strong support systems, an abundance of information available on their business, and links to current franchisees who can shine a light on the process of going on your own.

Investing yourself and your money in a franchise is a huge step, but you can give yourself every chance of making the right choice.

Know your strengths

To find the right franchise for you, it's important to know what you're good at. What's your background? What are your interests? What are you good/bad at? Identifying your good and bad points can lead you away from opportunities which just don't suit your personality or lifestyle, and towards avenues that fit your ambitions and temperament better. 

Do your research

Watch out for discovery days, which a lot of franchisors hold for potential franchisees to give them a chance to find out more about the franchise or pose any queries or concerns they may have. It's an opportunity to explore your potential new business in greater depth and make you feel more comfortable with taking the next step. Marston's also have a ‘try before you buy’ initiative, which allows potential franchisees to shadow current franchisees to give them a taste of what life is like in the driving seat.


Become an expert

Franchisors want to work with people with a passion for what they're doing so jumping in with both feet will impress them and load you with information. At Cafe2U for example, the training does not stop at making franchisees skilled baristas or showing them how to run a business more efficiently; they also explain how the coffee is harvested and the finer details of the process, giving you more authority when dealing with customers. 

Give yourself an edge  

Both Marston's and Cafe2U convert under 2% of enquiries into franchisees. They filter their candidates through several stages before committing to them. As a result, franchisees with both have a very high rate of hitting targets and are generally thriving. Having the appropriate finances, a genuine passion in the market you want to enter and an understanding of the business can give you a crucial advantage.
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