Franchise Direct are proud to announce that their first video advert has been made. The 30 second piece is a fun cartoon titled ‘Franchise Direct Makes You the Boss’ that shows how people from all backgrounds can run their own business by getting into the franchising system.
The video shows four people: one who lost his job, one who wants to work from home after having a child, one who cannot find employment and an office worker who has quit his job because of its atrocious working hours. The video follows this character as he explores Franchise Direct’s website which allows visitors to “scrutinise, and contact all the franchises they want…for free!”
Online video advertising is an excellent method for gaining brand recognition, and Franchise Direct made sure to have their logo and web address discreetly present in the top left corner of the video throughout. There is also an ‘overlay banner’ that appears for the first four seconds of the film before retreating to the side, and which offers the user a direct link to the Franchise Direct website.
The advert has been kept entertaining as well as limited to 30 seconds to ensure that it interests the viewer. The campaign was launched this week and will be running until further notice as Franchise Direct get feedback from viewers and statistics from YouTube itself.