Are you an avid fan of Dragons' Den? Series 7 recently concluded with a large amount of much needed cash injections being doled out to small business start ups across the UK. One of the businesses receiving money after being put to the test by the Dragons was UK franchise, Earles Direct. In Franchise Direct, we’re big fans of Dragons' Den as we believe it is a much needed champion for the needs of budding entrepreneurs, so we were excited to learn about Earles Direct's appearance on the popular show.
Earles Direct’s Michael Lea faced the Dragons in order to secure £100,000 for 15% of his mobile sandwich franchise. His faced tough opposition from the Dragons however managed to forge a deal with Peter Jones, who is at the helm of his own telecommunications business which generates revenue in excess of £200 million.
Facing the Dragons is no easy task and Earles Direct have displayed enormous innovation and drive in the development of their already hugely successful mobile franchise business. Their appearance on Dragons' Den exemplifies an entrepreneurial spirit and the desire to grow and develop their business even further.
Below are two videos featuring Earle’s Direct appearance on Dragons' Den, the first with Michael Lea’s presentation and questioning by the Dragons and the second featuring his negotiation of a deal with Peter Jones...