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British Franchise Association Face Competition

A new franchise self-regulatory body has just been launched. The Approved Franchise Association, brainchild of Craig Brittain, will be operating to improve self regulation of the franchise industry in the UK. AFA LogoCraig told Franchise Direct "The BFA have rarely seen any real competition, and witnessing the rapid growth of the AFA, and the way it is being received by the Franchise Community, will no doubt be causing them to ask questions of themselves about their offer, and considering it’s true financial value and worth in a free market place." The AFA will be entering into direct opposition with the British Franchise Association, who have been operating since 1977. With bfa membership fees starting at nearly £2,000 annually  the AFA is expected to provide a cheaper alternative to regulation of the industry. He said: "I am delighted to be part of this new and exciting organisation. The franchise industry has grown significantly over recent years and the introduction of this new association can only be of benefit to this very vibrant sector of the economy. "We aim to make a difference. Our values and principles ensure our organisation remains focused and driven by our collective objectives, surrounding the growth, development and awareness of the Franchise Industry within the United Kingdom."

He continued "competition, although not always welcomed by all, brings along with it choice.  The choice here is for Franchisors to freely decide for themselves what each association offers, and which is for right for them.

"We pride ourselves on our organisations’ modern style.  Form filling is electronic; communications are quick and effective; and we will never overcomplicate any issue. "

Richard Cobb and Anna Baker from the Business Group at Michelmores provided legal advice to AFA. Richard Cobb said: "It is estimated that there are over 1,000 franchises in the UK and the number is set to increase as this is a tried and tested way of growing a business or setting out in business for the first time. "Achieving the right relationship between franchisor and franchisee is critical and the AFA's guiding principles offer the sector a viable alternative association and accreditation system to address the issues involved in a highly professional manner."
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